Here are 3 of my favorite Top of Funnel formats (guaranteed to get you MILLIONS of views)
😭Video 1 - 16M views
(Crying hook Format)
> Strong visual hook - grabs immediate curiosity and emotion
> Organic demo - no cuts, the viewer watches the user struggle in real time
🧐Video 2 - 18M views
(Face reaction Format - Snapchat text)
> Strong visual hook that builds curiosity & stops the scroll
> Text hook is very broad and curiosity driven (FOMO)
> Organic flip + demo - gives the viewers a “wow-moment”
😎Video 3 - 30M views
(Rapid fire Overlay Format)
> Hook + video concept is very broad
> Brand mentioned for 1-3 seconds (simple feature screenshot shown)
> Specific + slightly absurd examples spark comments and arguments
👉 Top of Funnel (TOFU) average conversion metric: ~0.2-0.5%
Check my article below if you want to understand funnels for UGC content/campaigns 👇
I have love-hate relationship with rain.
Seeing the surat flooding in surat I am in the kinda not likimg it.
Have to adjust so many plans because half of the city is a living lake.
Jodhpur just got it's first rain.
Otherwise it was unbearably hot
Glad it happened the day I came.
First reaction: cleaner, quieter elder brother of jaipur.
Will share more over next couple of daya
Lenovo just made a phone for kids with no games, no browser, and no social media.
Has a dedicated AI button that answers questions and helps with homework.
Parents can schedule when the phone turns on and off, block unknown callers, activate a classroom mode that restricts the phone to just time and emergency SOS calls, and set spending limits on mobile payments.
The Lenovo AI Student Phone...
9 minutes. 10 minutes. Dhamaka deals.
What we really want is one thing: Quality
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