Kushal Salecha

Just another human. Product Enthusiast. PM @ Razorpay

[Paras Chopra @paraschopra]

a failure mode i am seeing lately.

with llms, it's easy to get an illusion of understanding by substituting precise low-level details (that matter) with coarse high-level analogies.

it's an illusion because such understanding falls apart when you try to use or apply it.

[Gurpriya @GurpriyaSidhu]

You will get over most bad stuff others did to you sooner than you think.
What will pinch you more, in the long term, is how you behaved with others.

In challenging moments, try to be the better person and do the right thing, not for others, but for yourself.

Being at peace with yourself is a privilege.

[Kushal Salecha @SalechaKushal]

Razorpay partners with @SarvamAI to build India native Agentic Payments Stack on India's favorite method - UPI!

Excited for the future!

[Shashank Kumar @shashank_kr]

Every decade, the interface to commerce changes.

Web → Apps → ?

The next shift might be simpler than we think: Conversation.

@Razorpay's partnership with @SarvamAI is a step in that direction.

[Kushal Salecha @SalechaKushal]

@manishmo @saybwala @RazorpayCare @Razorpay @RazorpayTech @harshilmathur At Razorpay, we are also actively working with ecosystem partners to increase error code granularity, particularly for timeouts and resolve errors. As this change happens, you will see better error codes for payment failures

[Kushal Salecha @SalechaKushal]

@manishmo @saybwala @RazorpayCare @Razorpay @RazorpayTech @harshilmathur @manishmo That's a valid concern. Today, the ecosystem returns a timeout error for multiple scenarios, including customer inactivity as well as technical issues with the UPI app used. This could be a reason for the above trend. Could you share more details over DM to check?

[Kushal Salecha @SalechaKushal]

@R_N_Vaghani No

[Jim Raptis @d__raptis]

This before/after interaction is genius.

It shows product value in seconds no words needed.

→ https://t.co/bDK6dAHE1w

PS. The eyes follow your cursor 👀

[Kushal Salecha @SalechaKushal]

Someone please tell me if we suddenly decided to watch the match!!

Nobody told me!

[Kushal Salecha @SalechaKushal]

Just launched new payment experience!

The problem: Typing card details on every checkout

Solution: ✅ Link your card on CRED once → use across millions of websites
✅ One tap, automatic OTP → payment done

Built with @CRED_club @Visa

[Razorpay @Razorpay]

40% drop off at checkout when cards aren’t handy, costing you revenue.

Introducing Razorpay CardSync with @Visa x @CRED_club. With one-time consent, customers can link saved CRED cards and pay instantly on any Razorpay-powered checkout, even on brand-new sites.

#Razorpay #CardSync #CRED #VISA

[Kushal Salecha @SalechaKushal]

Vidhayakji ke dance moves >>>

[EngiNerd. @mainbhiengineer]

The details in this 20 sec dance clip is just pure cinema.

Nolan toh aise hi famous hai, asli Cinema toh Panchayat wale banate hai.

[Razorpay @Razorpay]

Razorpay Remote MCP 2.0 is here 🚀

An AI-native, fully hosted, self-serve layer for payment operations.
Create payment links, fetch transaction data, resolve issues- all through a single prompt.

No dashboards. No wait. Just action.

#Razorpay #RemoteMCP #AI

[Kushal Salecha @SalechaKushal]

People of india have delivered the perfect balance of power. Govt has enough numbers to act as accountable people's government, and opposition has enough to act as good opposition!
#election_results #peopleofindia #democracy

[Kushal Salecha @SalechaKushal]

@gshrma_ @FertigLab @GenesOfEve @wonjinho1 Wow, that's inspiring! Amazing work Gaurav, Congratulations!!

[Arindam Paul @arindam___paul]

In a market like India which has always been underserved and there are so many unsolved/poorly solved used cases( I call them invisible problems) the TAM can expand significantly if you get the 4Ps - (product, price, distribution and advertising/comms) spot on

Lenskart has done it beautifully with specs. Decent product, good designs, attractive prices, excellent distribution and good advertising

Giva is doing it with silver jewellery

At scale, Xiaomi and other chinese players have done it with smartphones

Jio has done it with mobile internet and now doing it with broadband

There are multiple ways of expanding TAM. It is usually a combination of product and price. Some overindex on product( Lenskart, Giva etc), some overindex on price( Jio). Great distribution and advertising/communication is a must

And we are only started. I can see so many opportunities of the same happening in the next decade

Wholetruth could do it with healthy snacking and whey protein

If someone builds a great air fryer with some basic functionality of microwave ( India is a frying nation, not baking) and launch at affordable price, it can explode

If someone launches affordable rechargeable battery operated pedestal fans, most rural home with power cuts will buy

So, while evaluating categories, don’t look at current TAM. Look at TAM with the use case/problem being solved. And product price isn’t enough. Its a trust deficient society and hence distribution and brand has to be top notch

The key is to do it while not burning a lot of money( unless you are Jio) as the TAM expands, but sometimes it takes more time than you would think

But I have seen this across categories enough times to conclude that Great supply often will unlock good demand, provided the 4Ps are spot on

[Kushal Salecha @SalechaKushal]

Someone, please ask Dhoni to play for India in the upcoming World Cup!

[Kushal Salecha @SalechaKushal]

@lennysan @SuryavanshiVS

[Kushal Salecha @SalechaKushal]

Its going to be real test of patience flying tomorrow - onward & return...God bless me!
#flightdelays

[Kushal Salecha @SalechaKushal]

Never heard anyone using phrases like "Great Banker" or "Great Marketer." But eveyother Product Manager is like - Here are 10 things a "Great" Product Manager does and then list basics 😂

[Kushal Salecha @SalechaKushal]

Razorpay continues to lead innovations on payments! First in India to launch CVV-less journey in partnership with @NPCI_NPCI
@RuPay_npci
#RuPay #RuPayCreditCard #Payments

[Razorpay @Razorpay]

Razorpay is proud to be @NPCI_NPCI's leading partner in going live with CVV-less flows on RuPay cards! 🚀

An industry-first innovation that allows customers to transact on their saved cards without CVV.

Maximise sales, and increase repeat business - only through us! 🙌🏼
https://t.co/wavJG5h4gC

[Kushal Salecha @SalechaKushal]

Now make payment using saved/tokenised cards without any CVV!

Super fast secure card payments with @Razorpay

[Razorpay @Razorpay]

📢 Card Payments just became easier! 📢

Launching safe and secure CVV-less payments, an industry-first innovation that will allow customers to transact on their saved cards without CVV.  Maximise sales and increase repeat business - only with us! 🚀

@Visa_IND @AmexIndia

Read more here- https://t.co/xRwdrxFCO7