Salesforce

Salesforce is the #1 Agentic CRM — bringing humans, agents, and platforms together to drive customer success. Tweet @AskSalesforce for help.

[Salesforce @salesforce]

Hey AI, meet the #1 CRM — 🔴LIVE at the @Dreamforce Main Keynote

@Benioff shows how to unlock trapped value from anywhere https://t.co/7aTTgO1opf

[Salesforce @salesforce]

Spring ‘27 Release needs a logo. You pick 👇

[Salesforce @salesforce]

More on AWUs here: https://t.co/OewvEXGaZF

[Salesforce @salesforce]

Tokens are the cost. Finished work is the value. That’s why we count Agentic Work Units.

[nader dabit @dabit3]

I'd much rather work with someone who flexes much they accomplished with the fewest amount of tokens vs how many tokens they spent, and I sense this is a major trend in general

How we quantify this as an industry is still TBD, probably a major new set of benchmarks

[Salesforce @salesforce]

@theo The ayes have it. The PR is merged.

[Salesforce @salesforce]

@tokifyi When an agent tracks the context of a project, passing a task to the next teammate doesn’t stall your momentum. 📈

[Salesforce @salesforce]

Complex flows get messy fast

Flow Builder now lets you group related elements into named, collapsible groups

Label and describe each group

Collapse a group to hide the details and focus on the bigger picture

New in Winter ‘27

[Salesforce News & Insights @SalesforceNews]

Transactions executed by personal AI agents have grown 43% month over month, while only 3% of e-commerce companies are actually allowing these transactions.

Customers want to leverage personal agents in the places they are already shopping, and the businesses that are allowing personal agent interactions are already seeing the benefit. But lack of trust and governance can result in security vulnerabilities. Many companies are hesitant to let consumer agents in.

So how can businesses benefit from personal agents while mitigating the risks?

Itai Asseo, VP, Incubation & Brand Strategy, Salesforce and Mick Costigan, VP, Salesforce Futures look to a future where personal agents become widespread and discuss the agent-facing infrastructure that's needed to keep up.

[Salesforce @salesforce]

AI can generate. But can it create?
We put @iamwill through a rapid-fire round on AI, marketing, and where humans still have the edge.🔥 OR ❄️

[Salesforce @salesforce]

See F1® Official Rules and enter: https://t.co/m9g3PXcTpE

[Salesforce @salesforce]

Changing perceptions. Creating opportunities. Inspiring the next generation of female racing drivers.

At @Salesforce, we believe technology has the power to bring people closer to the sports they love and help drive meaningful progress.

Through our partnership with Formula 1®, we’re bringing fans closer to @F1ACADEMY™, showcasing the talent, determination and ambition shaping the future of motorsport.

In the latest episode of Inside @F1®, @DanielRicciardo gets an inside look at the drivers and the mission behind F1 ACADEMY™.

[Salesforce @salesforce]

Watch the full episode: https://t.co/FyubzZsjLW

[Salesforce @salesforce]

@MTSlive @ekuyda The greatest benefit of a multiplayer tool is passive learning. When a question is answered, or a workflow is built in a shared space, the entire team learns and benefits.

[Salesforce @salesforce]

Excited to be part of @NVIDIAAI’s Nemotron 3.5 Super VL launch

We’re customizing it to power AI agents in Missionforce Operations that can digitize and automate complex government workflows in secure customer environments

Let’s put it to work 🤝

[NVIDIA AI @NVIDIAAI]

Meet NVIDIA Nemotron 3.5 Super VL

Our new open model combines reasoning and tool use with text, image, document, and video understanding for long-running AI agents.

120B total parameters with 12B active 🧵

[Salesforce @salesforce]

Get hands-on with the latest Salesforce innovations at World Tour New York 🗽

See Agentforce Coworker, Salesforce with Claude, Slackforce, and more. Explore how AI grounded in your business data and context can help your teams work smarter and move faster.

160+ sessions, live demos, and hands-on training. All for free. Register now: https://t.co/NX2cAwrEIr

[Salesforce @salesforce]

Are you still scrubbing out the busywork? @TheGroutGuy isn’t.

They’ve scaled from a one-man van to 200 people by leveraging Salesforce. AI handles the scheduling so the team can focus on their customers. https://t.co/OQ0SCv5WjA

[Salesforce @salesforce]

@lillysharples A good walk = clearing the mental cache. 🧠

[Salesforce @salesforce]

Yes, folks, Damian is correct. The playbook is right there waiting for you.

[Damian Goral @Damian_Goral_]

Head of sales asking where to start with agents? Send them this.

@salesforce is the one rolling AI out at the biggest companies in the world, so this is the best playbook I’ve found on how an enterprise should approach agents. It shows how much the data matters and how to build the next layers on top of the CRM.

Salesforce refreshed its playbook, Become an Agentic Enterprise. It’s built on what they call Customer Zero, testing everything on their own 80,000 employees first, plus a 2026 study of 2,000+ AI decision-makers.

Six chapters, the best bit from each:

→ Goals. Pilots stall on resistance and low AI fluency.
→ People. 99% of companies running agents keep humans overseeing them.
→ Use case. “Agents that live in the flow of work get used.”
→ Processes. Built-in AI beats bolted-on tools on adoption.
→ Data. Salesforce grades its SDR agent against six million human SDR emails. It generated nearly $120M in pipeline.
→ Coaching. Asymbl’s sales team coaches its agent every week. 3,789% ROI.

Workflows, data and the record of how your best reps sell already live in your CRM. Build the agents there and keep a human coaching them.

Read the full playbook → https://t.co/yPJgCGJI0X

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Join the club → https://t.co/Cc4n4sipUM

[Salesforce @salesforce]

Good judgement or stone cold facts? Your AI agents need both. ⚖️

Leah McGowen-Hare explains why this combo is the secret to amazing customer experiences

[Salesforce @salesforce]

Meeting ends. Give it your messy notes.

Donor Engagement Agent can take a voice memo, photo, or text note, figure out who you met with and what happened, update the donor record, log the activity, and recommend what to do next.

New in Winter ’27: https://t.co/L0PgJEwaJz

[Salesforce @salesforce]

What if the next interface for work isn’t another app?
At #DF26, @iamwill, @SlackHQ CRO Zach Ciliotta-Young + Nadia Hansen explored a future shaped by personal AI agents, voice, and more natural ways to get work done.
Less navigating. More asking. More doing.