If somebody says “we don’t have the funds right now, call us back later” or “It’s too expensive,” then you haven’t learned YET how to get them in ‘results’ based thinking over ‘price or cost’ based thinking.
Want to make more money? Learn sales/persuasion
Struggle with dating? Learn sales/persuasion
Want to get promoted? Learn sales/persuasion
Want to convince your friends that pineapple belongs on pizza? Learn sales/persuasion