For those wondering what I do:
๐๐ฟ๐ฎ๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ ๐ฒ๐ฐ๐๐๐ถ๐๐ฒ ๐ฆ๐ฎ๐น๐ฒ๐ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ; I work with businesses sized $250k - $50M.
Hereโs what I offer clients:
๐ช๐ฒ'๐ฟ๐ฒ ๐ฎ๐ ๐๐ต๐ฒ ๐ต๐ฎ๐น๐ณ๐๐ฎ๐ ๐ฝ๐ผ๐ถ๐ป๐ ๐ผ๐ณ ๐ฎ๐ฌ๐ฎ๐ฒ. ๐
Most founders will look at the numbers, feel uncomfortable, tell themselves Q3 will be different, and move on.
It won't be different without a real diagnosis.
Diagnose before you plan. ๐
https://t.co/Pv6gGwHl9q
Two vendors. Same product. Same price. ๐ค
One has been showing up on LinkedIn for 6 months, educating, sharing results, demonstrating expertise.
One hasn't.
The buyer looks them both up.
You already know which one gets the call. ๐
What buyers are actually looking for when they look you up: ๐
โ Do you understand my problem?
โ Have you solved it for someone like me?
โ Do you show up consistently enough to trust?
โ Does your presence make me more or less confident?
Your LinkedIn either answers those questions well, or it doesn't. ๐ช
The buyer who has been reading your posts for 3 months walks into a call already trusting you. ๐
The buyer who found you yesterday through cold outreach walks in skeptical.
Same product. Completely different starting position.
That's the ROI of showing up consistently. ๐
B2B buyers don't trust pitches anymore. ๐ซ
They trust the people they've been watching.
The decision to buy is mostly made before the first conversation.
Social selling is how you win that pre-decision. ๐ก
๐๐ค๐ช ๐๐ค๐ฃ'๐ฉ ๐ฃ๐๐๐ ๐ ๐๐ ๐ค๐ ๐๐๐ก๐๐จ 40 ๐๐ค๐ช๐ง๐จ ๐ ๐ฌ๐๐๐ . ๐ซ
You need senior sales expertise focused on your biggest gaps, at the level of involvement your stage actually requires.
That's what fractional sales is for.
And it exists specifically for businesses like yours. ๐
The gap between founder-led sales and a full-time VP of Sales- that's exactly where fractional sales leadership lives. ๐ฏ
Senior expertise. Real involvement. Priced for your stage.
Not a consultant. Not a report. A partner in the work. ๐
Most founders ask: "๐ฟ๐ค ๐ ๐ฃ๐๐๐ ๐ ๐๐ ๐ค๐ ๐๐๐ก๐๐จ?" ๐ค
The real question is: "๐ฟ๐ค ๐ ๐ฃ๐๐๐ ๐จ๐ค๐ข๐๐ค๐ฃ๐ ๐ฌ๐๐ค ๐๐๐จ ๐๐ช๐๐ก๐ฉ ๐ ๐จ๐๐ก๐๐จ ๐๐ช๐ฃ๐๐ฉ๐๐ค๐ฃ ๐๐๐๐ค๐ง๐, ๐ฌ๐๐ฉ๐๐ค๐ช๐ฉ ๐ฉ๐๐ ๐๐ช๐ก๐ก-๐ฉ๐๐ข๐ ๐๐ค๐ข๐ข๐๐ฉ๐ข๐๐ฃ๐ฉ?"
That's fractional sales leadership.
And for businesses between $1Mโ$5M, the math almost always works. ๐
"๐๐ง๐๐๐ฉ๐๐ค๐ฃ๐๐ก ๐จ๐๐ก๐๐จ ๐ก๐๐๐๐๐ง๐จ๐๐๐ฅ" ๐จ๐ค๐ช๐ฃ๐๐จ ๐๐ค๐ง๐ฅ๐ค๐ง๐๐ฉ๐. ๐ค
It isn't.
It's a senior sales leader partner embedded in your business, without the $200K+ VP salary.
Real pipeline reviews. Real rep coaching. Real processes built for your stage. ๐ช๐ป
One recovered deal pays for a year of sales coaching. ๐ฐ
๐๐๐ ๐ข๐๐ฉ๐ ๐๐จ ๐ฉ๐๐๐ฉ ๐จ๐๐ข๐ฅ๐ก๐.
Find the pattern in your lost deals โ and fix it before it shows up in the next three.
That's what B2B sales coaching is actually for. ๐
Nine times out of ten, a "lost on price" deal wasn't lost on price. ๐ซ
It was lost because:
โ Discovery didn't go deep enough
โ The proposal was sent cold
โ Follow-up stopped too soon
โ There was no defined next step
Price was the excuse. The process was the problem. ๐ช
The most expensive data point in your business: ๐
๐๐๐ ๐๐๐๐ก ๐ฎ๐ค๐ช ๐ก๐ค๐จ๐ฉ ๐๐ฃ๐ ๐ฃ๐๐ซ๐๐ง ๐๐ฃ๐๐ก๐ฎ๐ฏ๐๐.
You felt the sting. You moved on. You lost the same deal again six months later.
Mine the loss. Fix the gap. Stop the pattern. ๐
A lost deal debrief isn't about blame. ๐
It's about pattern recognition.
Late discovery. Cold proposals. Passive follow-up. No defined next step.
These show up in every lost deal. They're also completely fixable. ๐ช
You lost a deal last quarter that you should have won. ๐
The story you told yourself: ๐ฑ๐ณ๐ช๐ค๐ฆ, ๐ต๐ช๐ฎ๐ช๐ฏ๐จ, ๐ณ๐ฆ๐ญ๐ข๐ต๐ช๐ฐ๐ฏ๐ด๐ฉ๐ช๐ฑ.
The real reason: ๐ข ๐ฑ๐ณ๐ฐ๐ค๐ฆ๐ด๐ด ๐จ๐ข๐ฑ ๐ต๐ฉ๐ข๐ต'๐ด ๐ด๐ต๐ช๐ญ๐ญ ๐ข๐ค๐ต๐ช๐ท๐ฆ ๐ช๐ฏ ๐บ๐ฐ๐ถ๐ณ ๐ฑ๐ช๐ฑ๐ฆ๐ญ๐ช๐ฏ๐ฆ ๐ณ๐ช๐จ๐ฉ๐ต ๐ฏ๐ฐ๐ธ.
Find it before it costs you the next one. ๐
SALES secret unlocked: ๐
Positioning value > Selling features
Demonstrate how your product or service will meet business goals rather than show features or tools.
Your sales process doesn't need 12 stages and a $50K CRM. ๐ซ
It needs to be written down.
Clear enough that a new hire could follow it on day one.
That's the bar. Most founder-led businesses haven't cleared it yet. ๐ช๐ป