Sam Blackie

Growth Product Marketing. Spurs sufferer since 92'.

[Sam Blackie @SamBlackie92]

Stop 1:
📍 #Bangkok, #Thailand

[Sam Blackie @SamBlackie92]

If you're working with limited dev resource, this framework is worth keeping handy.

Wrote up the full story including the actual test, the results, and how to apply it over on my newsletter.

https://t.co/Oez9GX9Ztz

[Sam Blackie @SamBlackie92]

Most growth teams build the feature first and find out if the idea was any good after.

There's a cheaper way to know before you touch the dev team.

🧵

[Sam Blackie @SamBlackie92]

We ran a manual test on 500 users recently using this approach.

The results made the case for the build so clearly that getting it prioritised was straightforward.

No lengthy debates. No convincing on instinct. Just the data.

[Sam Blackie @SamBlackie92]

Wrote up the full story, including three things I'd do before shipping any pricing change, over on my newsletter.

Full Article 👉 https://t.co/9ZyuTux9Me

[Sam Blackie @SamBlackie92]

We moved to a hard paywall and our signup-to-trial rate dropped to 17% against a target of 40%.

Here's what we got wrong.

🧵

[Sam Blackie @SamBlackie92]

We're fixing it with a 5-frame interactive carousel that lives before the paywall.

It needs to do in five screens what the app used to do through exploration.

Not a perfect fix. But the scrappy version shipped is worth more than the perfect version that isn't.

[Sam Blackie @SamBlackie92]

@Craig_Pankhurst hey @Craig_Pankhurst I work for @studiofortnight - I can't send you a DM but check us out!

[Sam Blackie @SamBlackie92]

Man United players on social media after losing a game to a weaker aide

[Howard Luck @pheenoh]

This is the greatest email I’ve ever received

[Sam Blackie @SamBlackie92]

Charlie Kane's favourite Love Islander is Brett.

[Sam Blackie @SamBlackie92]

@LoveTheShirt should the stadium have a section of reclining sofa chairs installed

[Sam Blackie @SamBlackie92]

@georgiaritterUK Check us out @studiofortnight! We're a design-first studio (and our new website just launched last week) https://t.co/Ymz0Rz5zm7

[Sam Blackie @SamBlackie92]

Another day, another kid thinking we are Fortnite.

[Fortnight ✌︎ @studiofortnight]

Yes we get it @FortniteGame are better than us.

No we didn't ban you.

(that's some skill to play Fortnite and message us on our live chat on a phone, bravo 👏)

[Sam Blackie @SamBlackie92]

Episode 2 out now 🙌

[Fortnight ✌︎ @studiofortnight]

🎙️ Ep 2 of The Fortnight #Podcast has landed 🎙️

How can you run, manage and grow as a #creativeevents agency when the world is in lockdown? @plainjaneevents founder Alex Smith reveals all.

A lot of #positivity this week 🤍

📺 https://t.co/P9WTxywLmT
🎧 https://t.co/weJhW7VoxS