Sam Cole | FitXR

Fitness that extends your reality
Co-Founder & CEO @weareFitXR

[Sam Cole | FitXR @SamCole]

A peer-reviewed study on VR exercise found the least fit, least confident participants completed the most sessions

The people the fitness industry has failed the hardest are the ones showing up most in VR

[Sam Cole | FitXR @SamCole]

@RaelFreshdex You also had a big contribution here

[Sam Cole | FitXR @SamCole]

@davidsobell Yup. Pretty excited for the coming months

[Sam Cole | FitXR @SamCole]

Been using ChatGPT as my personal trainer for the last 14 months...

Stopped recently to build a more bespoke version and it killed my fitness routine

Kind of crazy how reliant I'd become on it for the habit

[Sam Cole | FitXR @SamCole]

@s4hvm Cows couldn’t predict money
And couldn’t ask us to explain it to them

[Sam Cole | FitXR @SamCole]

Had the pleasure of trying this today and can confirm it’s as magical as this suggests

[Greg Madisᯅn @GregMadison]

XR veterans are hard to surprise. Videos can’t quite capture what Sphenomenon feels like. These reactions can. Without excited developers, there’s no thriving spatial computing ecosystem.
@finkd @sama @satyanadella @sundarpichai @elonmusk @boztank @DavidSHolz want to try what got them this excited? I’d love to give you a personal demo.

[Sam Cole | FitXR @SamCole]

Funny how in voice mode ChatGPT starts British and often moves to Australian as it mimics my NZ accent

[Sam Cole | FitXR @SamCole]

Never seen a research report on VR sales that looked remotely accurate

[Wu Xu @xuwu]

I think one of the biggest surprises of 2026 is how resilient Quest hardware sales have been.

Despite Meta scaling back hardware subsidies and raising prices due to higher memory costs, Quest unit sales may have declined much less than expected.

I suspect this is one reason Meta feels confident cutting subsidies further and reducing Reality Labs spending.

And don’t put too much trust in the Quest shipment estimates from market research firms. They tend to overestimate sales when things are going well and underestimate them when things are going badly.

[Sam Cole | FitXR @SamCole]

@adambader The ability to watch sport or movies and feel present with friends is going to be so killer when it eventually happens (frictionlessly)

Crazy to think we've been talking about it for almost 10 years

[Sam Cole | FitXR @SamCole]

25% of our active users still use a Quest 2

[Ben Lang @benz145]

The average age of headsets in use on SteamVR. I think this is actually a pretty useful metric because it helps understand the balance between existing users who keep using their headset vs. hardware that's attracting people to upgrade (or join VR for the first time).

This value consistently getting higher suggests PC VR hardware hasn't been 'hot' enough to drive upgrades for a while. This data is as of September, so Steam Frame hasn't entered the picture yet. Granted, I don't expect it to make a very big impact to this chart.

[Jordan Kutzer @JordanKutzer]

Feels like the only solution will be to build a game where you encourage fans to mod your game with AI and build a pipeline where they can ship their mod back into the main game.

[Olivia Moore @omooretweets]

Where can startups win in consumer AI?

We @a16z mapped out where we see early winners - search, creative tools, productivity 👇

We're still waiting for winners everywhere else - social, marketplaces, travel, finance, hiring, dating, gaming, media, and more

[Sam Cole | FitXR @SamCole]

@SkarredGhost Genuinely curious. Why is that helpful?

[Sam Cole | FitXR @SamCole]

Why would you buy this versus Meta VR Glasses?

[TonyVT SkarredGhost @SkarredGhost]

XREAL Aura starts from $1,279. I guess the price has been carefully studied so as not to be more than Meta VR Glasses. Even if the devices are different (this one is AR, the other is MR/VR), they share some use cases, and XREAL wanted to be sure to be more affordable.

I think it's a fair price for what it offers. I tried it at AWE and it seemed to me a pretty solid AR device. What are your thoughts?

#AugmentedReality #AR #China #XREAL

[Sam Cole | FitXR @SamCole]

This was the Connect where projects that previously seemed disparate started to converge

[Dilmer @Dilmerv]

I took these photos during Connect, and thinking about the intersection of these technologies is extremely exciting. From VR, where I started, to wearables and now AI with Muse, there’s so much to explore.

If you asked me where to focus today, I’d 100% recommend learning agentic workflows inside and out. Grab a Quest 3/3S, start building, and keep Meta VR Glasses on your radar!

But never forget your core skills. Keep coding, designing, and applying your own taste. Don’t let the noise around bad AI practices keep you from exploring these tools and developing skills that I believe will be incredibly valuable going forward.

[Sam Cole | FitXR @SamCole]

Got some fun things brewing...

Strength | Hand tracking | Mixed relality

[Sam Cole | FitXR @SamCole]

@Rengle820 @weareFitXR wdyt @boztank

[Sam Cole | FitXR @SamCole]

100%

We’d love to replace Meta Avatars in @weareFitXR

[Luna @Lunayian]

They should very much reconsider and build a new "Avatar Expressions" API. Even with varied fidelity, it makes little sense to withhold abstracted data from devs if the hardware supports it.

Really hope we don't get a repeat of the QPro launch where features were unfinished.

[Sam Cole | FitXR @SamCole]

@jmdagdelen I’d love that!!

[Sam Cole | FitXR @SamCole]

What is the most optimistic case here @jmdagdelen

Couple of million units sold?
Return of premium download gaming?

[John Dagdelen @jmdagdelen]

It might not save VR, but Steam Frame is going to change the world.

[Sam Cole | FitXR @SamCole]

@jmdagdelen Why would that be the case for Frame and not one of the other VR/AR glasses that are coming in the next 12 months?

Isn't the fact its going to skew so heavily gaming and counter to this?