Sam Cole | FitXR

Co-Founder & CEO @weareFitXR
Not building fitness apps for the 4% with habits. Building it for everyone else

[Sam Cole | FitXR @SamCole]

A peer-reviewed study on VR exercise found the least fit, least confident participants completed the most sessions

The people the fitness industry has failed the hardest are the ones showing up most in VR

[Sam Cole | FitXR @SamCole]

The Duolingo critique: you don't really learn the language

The assumed comparison is 2 months living in the country

The actual comparison is doing nothing

In fitness: if it's not an ultra-structured workout, it doesn't count

When in reality it's doing something or nothing

[Sam Cole | FitXR @SamCole]

The first @weareFitXR experience wasn't in VR

It was built for Magic Leap. Monsters erupting from a real boxing bag, or (boring) functional targets if monsters weren't your thing

You chose the visual layer like you chose your music

[Sam Cole | FitXR @SamCole]

@jdunrrp @weareFitXR @MetaQuestVR 💪💪💪

[Mr. Getting Things Dun @jdunrrp]

VR Is Not For The Lazy👏🏾⚡️

At this point, @weareFitXR has genuinely become my virtual gym🥊🏃🏾‍♂️🏋🏾‍♂️The amount of updates, new classes, environments, and overall polish they’ve added over the last year has been seriously impressive👏🏾💥

That’s what a lot of people still don’t understand about VR! People keep thinking it’s lazy gaming until they actually put the headset on😆! Before they know it they’ve burned a crazy amount of calories 😮‍💨💪🏾

@SamCole you and your team are truly killing it🫶🏾! Folks really need to stop sleeping on the power of VR when it comes to fitness💪🏾

The Future Is Now… You Don’t Have To Wait🚀

[Sam Cole | FitXR @SamCole]

@RangeshUs Super cool!

[Sam Cole | FitXR @SamCole]

Cool to see so many active examples

[Oscar Falmer @OscarFalmer]

🤯 Made a new compilation of great Web Apps on Meta Ray-Ban Display made by the community since last week!

[Sam Cole | FitXR @SamCole]

@robcoomber We have our most engaged customers on a WhatsApp - works pretty well
We do focus groups / interviews frequently

[Sam Cole | FitXR @SamCole]

The most painful part of moving from premium to subscription pricing wasn't the move

It was leaving customers feeling we hadn't done right by them.

We didn't communicate effectively

All of it could have been prevented by talking to them first. It's why we now talk to them about everything

[Sam Cole | FitXR @SamCole]

@RobSprance We did grandfather all the customers prior
But we should have done more and communicated more clearly

[Sam Cole | FitXR @SamCole]

VR founders need to hear this more than anyone right now

[Tom Blomfield @t_blom]

A founder I spoke to last week spent 3 years learning everything about their industry.

Now they want to pivot to “AI for Dentists”.

The grass only looks greener because you’ve not trampled through the shit yet.

[Sam Cole | FitXR @SamCole]

RIP the facebrick 🧱

We've spent a lot of time on the road over the years trying to sell current headsets as fitness devices

The pattern was consistent. A good activation experience pushes through the scepticism layer for that one person, in that one moment. They get it

But the preconceived "this isn't for me" is so strong that you cannot scale your way through it. The form factor is doing too much of the talking before you get a word in

[Sam Cole | FitXR @SamCole]

Wearables aren't just wearables anymore. They're platforms

The hardware is just the thing you wear so the rest of it can work

[Gizmodo @Gizmodo]

The Final Boss of Subscription Services Is Here: Whoop Is Providing Doctors On-Demand https://t.co/cJME41d2Ep

[Sam Cole | FitXR @SamCole]

@marklucovsky I kind of emphasise. I often look at my noise cancelling headphones and question whether I’m going to travel with them

That being said, I always travel with the Quest - it’s my gym in the 1/4 of a carryon

[Sam Cole | FitXR @SamCole]

VR isn't going to be a general computing device. It's going to win as a specialist

Movies on a plane. Games at home. Fitness. Monitor replacement. Each one is a real category

The "VR is dead" takes always measure it against the wrong success criterion

[Sam Cole | FitXR @SamCole]

@dam32600 Say more…

[Sam Cole | FitXR @SamCole]

@marklucovsky Completely agree right now
I suspect this will be very different in 12 months

[Bearadactyle @bearadactyle]

@SamCole I play every type of game! Gorilla tag will always be my favorite for crazy parkour but fitxr is my structured go to now for mobility and strength!

[Sam Cole | FitXR @SamCole]

@JordanKutzer Our main customer is 35+

They already exist on VR and there will be more of them soon with future devices

[Sam Cole | FitXR @SamCole]

The VR market right now looks like kids and free to play

That's not where it's heading

If that's not the audience you want to build for, don't compromise. Build for the one that's coming

[Balaji @balajis]

Hard work is good
Fake hard work is not good
But fake hard work is better than antiwork
And antiwork is the de facto alternative