Most B2B content is noise because every team in the company is running a different narrative. I spent 12 months building a system to fix that.
1 framework. 3 layers. 12 rules.
The 12 Rules of Modern B2B Storytelling, out now on Amazon.
https://t.co/fVkqzP7uIf
@RobHoffman_ Hey Rob. Good tool you’ve built. I’ve booked a slot in your calendar for next week so we can chat more about it. Thanks for reaching out! 🙌
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AI is replacing writers...or is it? 🤔
AI cannot steal your voice or your creativity, but it sure can improve your writing...A LOT!
I narrowed down how AI can supercharge your writing process to 7 ways. Do you already leverage any of these? https://t.co/HZrnF0anW6
Check out my latest article on @WrytersNet on “Audience of One: Write for Impact, Not the Masses”. How do you approach your #writing? https://t.co/q9toMr64rL
@MarinaMedvin This video has nothing to do with what’s happening today. It’s an old and irrelevant video. I suggest you remove it to avoid miscommunication and confusion.
How do you break free from bias? And why should you? I discuss that in my latest article: “Fact-Check Your Brain: Break Free from Confirmation Bias”
https://t.co/SXO4ts8ztj
Malcolm Gladwell claims that it takes 10,000 hours of intensive practice to achieve mastery of a complex skill (such as writing) 🔟0️⃣0️⃣0️⃣
But does it really? Is 10,000 hours even enough? Or could this be a bit of an oversimplification? 🤔
Here's my take on this.
A thread 🧵
How frequently do you use the word “very” in your writing?
Actually, there’s always a better word to put instead.
Try it. For example:
- very nice ➡️ exquisite
- very happy ➡️ ecstatic
- very tired ➡️ exhausted
…
What do you think?
Do you feel like you cannot put your thoughts into writing? 🤔 It’s possibly the other way around.
Your writing can affect the way you think.
Here’s what George Orwell recommends 🤓
A thread 🧵