Sam Panetta | BROKER COACH

Sam Panetta | BROKER COACH “helping mortgage brokers build valuable businesses”

[Sam Panetta | BROKER COACH @SamPanetta_]

Getting all the inside goss about BROKER COACH from my good friend Caleb Cook ✌🏼

[Sam Panetta | BROKER COACH @SamPanetta_]

Pros and cons of client referrals for brokers
Pro 1) acquisition costs practically zero
Pro 2) conversion rates exceptional
Pro 3) know like trust factor is built
Con 1) volume is size of client base
Con 2) difficult to control deal flow
Con 3) struggling to think of a third

[Sam Panetta | BROKER COACH @SamPanetta_]

Remember in mortgages your 122 days away from getting paid once you jag that lead

[Sam Panetta | BROKER COACH @SamPanetta_]

What mindset shift makes the biggest difference to business growth?

[Sam Panetta | BROKER COACH @SamPanetta_]

At the start you dont need more tech or AI you need more leads

[Sam Panetta | BROKER COACH @SamPanetta_]

Hire. A. Players.
Thats it. Thats the post.

[Sam Panetta | BROKER COACH @SamPanetta_]

Paid ads work better when sales are your strength and content marketing works better when relationships are your strength

[Sam Panetta | BROKER COACH @SamPanetta_]

What's one wellness habit you'd recommend every broker adopt?

[Sam Panetta | BROKER COACH @SamPanetta_]

Theres a 6 month delay between putting in effort and getting rewarded

[Sam Panetta | BROKER COACH @SamPanetta_]

The more energy invested at the start the faster results will come

[Sam Panetta | BROKER COACH @SamPanetta_]

What does a good broker advert actually look like?

[Sam Panetta | BROKER COACH @SamPanetta_]

Three reasons to sharpen your niche
1) leads go up cause marketing to somebody is more effective than marketing to anybody
2) conversion rates go up cause we become attuned to pain points and ambitions
3) margins go up cause our team, systems and process all get refined

[Sam Panetta | BROKER COACH @SamPanetta_]

Your not going to win every single client and thats okay

[Sam Panetta | BROKER COACH @SamPanetta_]

What's one main thing you should look for when buying another broker's book?

[Sam Panetta | BROKER COACH @SamPanetta_]

Being really good at writing loans is mandatory but not enough to run a good biz

[Sam Panetta | BROKER COACH @SamPanetta_]

Brokers are crushing it going live on TikTok however nearly no ones got the guts to do it

[Sam Panetta | BROKER COACH @SamPanetta_]

This is why a $500,000 home loan is worth $9k to a brokerage not $3k
a) $3,000 upfront comms (obvs)
b) $3,000 trail ($1,000x 3 years)
c) $3,000 book value (3x multiple)

[Sam Panetta | BROKER COACH @SamPanetta_]

What book shaped how you think about building a successful business?

[Sam Panetta | BROKER COACH @SamPanetta_]

Mortgage broking is a game of marketing so play accordingly

[Sam Panetta | BROKER COACH @SamPanetta_]

If we write $2M a month it will take 17 years to get to $50k trail however if we write $5M a month will only take 7 years

[Sam Panetta | BROKER COACH @SamPanetta_]

What's the first sign a broker is heading toward burnout?