Sam

Websites & Branding.
Built to be chosen.
↓ Start your project

[Sam @SamShawcrosss]

What is 1 book which changed your life?

[Sam @SamShawcrosss]

@ArtificialAva almost 2 hours

[Sam @SamShawcrosss]

@ZenModeJon very good question

[Jonathan Lis @ZenModeJon]

X is full of founders.

LinkedIn is full of experts.

TikTok is full of creators.

Where are the customers?

[Sam @SamShawcrosss]

Shopify Admins are experiencing degraded performance... Interesting way of sugar coating it

[Sam @SamShawcrosss]

@Freeme__FCB painful! I thought it was my internet

[Sam @SamShawcrosss]

Shopify down again... anyone else having issues??

[Sam @SamShawcrosss]

@yelbaiev Absolutely spot on mate

[Sam @SamShawcrosss]

What’s something you only understand about running a business once you’ve actually done it?

Not advice you read in a book.

Something you had to learn the hard way.

[Sam @SamShawcrosss]

@theandreilucian Oh I love this! 🤝

[Sam @SamShawcrosss]

One thing I’m trying to get better at:

Making decisions with 70% of the information.

It’s easy to waste days trying to find the “right” answer.

🧵

[Sam @SamShawcrosss]

Most of the time, you don’t need more information.

You need feedback from the decision you haven’t made yet.

Make the call.

See what happens.

Then adjust with real information instead of another 3 hours of research.

[Sam @SamShawcrosss]

The right price.

The right offer.

The right tool.

The right strategy.

The right time to launch.

[Sam @SamShawcrosss]

Cold outreach is a test.

The first version probably won’t be the winning one.

Send.

Measure.

Learn.

Adjust.

Go again.

Monday, round 2. 👊

[Sam @SamShawcrosss]

A solid week of rejection from cold email outreach 😂

Not the result I wanted.

But we’ve got something we didn’t have on Monday:

Data. 🧵

[Sam @SamShawcrosss]

So this weekend it’s back to the numbers.

Look at what’s working.

Cut what isn’t.

Change the messaging.

Then go again Monday.

No point getting attached to an outreach strategy that isn’t producing results.

[Sam @SamShawcrosss]

Testimonials shouldn’t just tell people your customers are happy.

They should show what you’re capable of doing for them.

Don’t just collect compliments.

Collect evidence.

[Sam @SamShawcrosss]

Most businesses have testimonials.

Very few have good proof.

“Great service.”

“Highly recommend.”

“Really happy with the result.”

Nice compliments.

But they don’t tell a potential customer why they should choose you. 🧵

[Sam @SamShawcrosss]

The problem often isn’t the client.

It’s the question we ask:

“Can you leave us a testimonial?”

Instead, ask:

“What problem were you trying to solve, why did you choose us, and what’s changed since?”

You’ll get a completely different answer.