Tong Ki Sum

[Tong Ki Sum @SamTong121]

#IS4246 Digital Marketing @isterence

[Tong Ki Sum @SamTong121]

@Cyrus_AuYeung a technique that used by Cherish

[Tong Ki Sum @SamTong121]

@Cyrus_AuYeung simply something like "call 12345678 [tel no] for more detail " you surely heard this a lot in radio.

[Tong Ki Sum @SamTong121]

@Cyrus_AuYeung it is a mechanism that you can open an app from another app.

[Tong Ki Sum @SamTong121]

E-database marketing : highest EOI

[Tong Ki Sum @SamTong121]

Traditional channel will not be vanished . Instead , there are crossovers with mobile channels by Raymond

[Tong Ki Sum @SamTong121]

Towncheck -- scanning image similar to QR code

[Tong Ki Sum @SamTong121]

ibutterfly not only in hk but also in china as well.

[Tong Ki Sum @SamTong121]

Big enterprises like Prudential are starting to have their internal app for helping their staff of their operations.

[Tong Ki Sum @SamTong121]

App call app - build relationship between apps of same brand

[Tong Ki Sum @SamTong121]

Branded app /campaign app are categorised by Raymond Leung of cherish

[Tong Ki Sum @SamTong121]

@Chrishonyw the app will be released at oct

[Tong Ki Sum @SamTong121]

Funbox also features credit system. The credits can be spent on special items.

[Tong Ki Sum @SamTong121]

http://t.co/iu0ySpYH -- commercial radio social web platform

[Tong Ki Sum @SamTong121]

Primary marketing approach call for action

[Tong Ki Sum @SamTong121]

Speaker on stage -- mr. Russell chan GM of commercial radio interactive

[Tong Ki Sum @SamTong121]

@ironcroz @cyrus_auyeung @chrishonyw @samtong121 credit. Card?

[Tong Ki Sum @SamTong121]

@Cyrus_AuYeung @chrishonyw @samtong121 aus event cinema did that :)

[Tong Ki Sum @SamTong121]

Scan - pay - checkout PayPal does it simply

[Tong Ki Sum @SamTong121]

A way to involve audience-- ask them to scan QR Code