Sam Zises

founder/ceo LRND™ | @learnedmedia @designeeyo @codeeyo @blogeeyo | recovering angel | most importantly proud husband to CZ, father of DZ, LZ & MZ.

[Sam Zises @SamZises]

@realEstateTrent 1000000% agree and do same for anyone on my orbit who I mentor or advise.

[Sam Zises @SamZises]

Curious: Are you investor in WF? And, when signing up it pretty much asked to approve giving them every keyboard stroke, Gmail email access read/write and obv voice recording if I recall. Ofc we all share our data w everyone all the time but does no one else think twice? Just curious others thoughts.

[Sam Zises @SamZises]

@kar_nels @realEstateTrent Wholesale auctions of old devices. Not sure hrs but not more than 40.

[Sam Zises @SamZises]

Speed without soul is just noise.

The World Cup will be flooded with AI-generated brand content.

The ones that break through will be the ones who used AI to move fast — and human judgment to decide what was worth saying.

Relevance beats reach. Every time.

[Sam Zises @SamZises]

The difference between 2x and 5x ROI from AI isn't the tools.

It's whether your data is designed to help the machine learn — or just to target.

Brands that win design feedback loops. Everyone else just adds more tools.

[Sam Zises @SamZises]

The World Cup starts June 11.

AI can now detect a goal and activate a localized celebration creative within milliseconds — across 12 markets simultaneously.

The brands that build the system now won't be scrambling in June.

The ones that wait will be slow, expensive, and forgettable.

[Sam Zises @SamZises]

Your podcast ad is now an AI citation.

AI platforms are transcribing and indexing podcast content across search engines and answer engines.

A host-read mention of your brand has a path into AI-generated answers — not just the listener's ears.

Most brands have no idea.

[Sam Zises @SamZises]

TikTok Shop will hit $20B in US sales this year.

Bigger than Target. Bigger than Best Buy.

None of it driven by paid media.

The engine is the algorithm — and it rewards creative merit, not budget size.

[Sam Zises @SamZises]

The machine decides who sees it.
The human decides if they care.
Issue No. 03 of LRND™ Intelligence is live →
https://t.co/Ugi92V1zVV

[Sam Zises @SamZises]

Some client relationships don’t just grow your business—they remind you why you show up in the first place.

I’m thrilled to announce that LRND™ has officially launched the new digital home for @Swayable

Check out the new site here: https://t.co/TXSYKJdiRf

Last year, I was introduced to Founder/CEO James Slezak and VP of Marketing Scott Fedonchik. They were looking for a creative agency to help their digital presence match their status as the industry gold standard for creative pre-testing.

Working with the Swayable team has been a masterclass in innovation and culture. The team James has built is comprised of some of the most talented and gracious folks we’ve had the pleasure of partnering with at LRND™. We’re incredibly grateful for their trust and collaboration.

I can't wait to see how they continue to use AI-driven insights to measure the impact of the world’s most important messages.

How is your team measuring creative impact and "sway" this year? Some of the world's largest brands are already using Swayable—you should, too.

cc: James Slezak, Scott Fedonchik, Ian Zelaya, Katarina B., Shane Mullane, Josh Dean, Iri Hoxha, and of course LRND™ Partner & COO Veronika Harbic

https://t.co/h3ti0fEaI9

[Sam Zises @SamZises]

82% of Americans want brands legally required to disclose AI use.

Transparency isn't weakness.

It's a trust signal the majority of consumers are actively rewarding.

[Sam Zises @SamZises]

Want to know where AI looks when building an answer about your brand?

Reddit and LinkedIn are among the top 5 domains LLMs cite.

Your website might be getting passed over entirely.

[Sam Zises @SamZises]

@nikitabier Maybe. Maybe not. Maybe just deployed differently. Either way, we’re all sitting front row to this epic AI movie. 🍿

[Sam Zises @SamZises]

"Slop" mentions jumped 200% last year. 82% negative.

77% of consumers say AI marketing reduces authenticity.

AI tools are neutral. The question is what's directing them.

[Sam Zises @SamZises]

10,000 followers. Fewer than 800 see your posts.

Instagram: 7.6% reach. Facebook: 5.9%. X: 3%.

Post volume is not a strategy.

The only reach you control is the audience you own.

[Sam Zises @SamZises]

So proud of my bff and collaborator @JordanEdwards7 can’t wait to share more on the exciting work in progress!

[amit @amitisinvesting]

$PLTR

This is one of the coolest interviews I've ever done with a Palantir customer.

Mixology is not only a small business, but they are a small business that tried many things before they found Palantir.

Once they did, everything changed.

Thank you to CEO @JordanEdwards7 for taking the time to sit down and explain why working with Palantir created magic-like results for your business!

[Sam Zises @SamZises]

Think we need to be realistic that This is not the norm. I love this, truly, and the hustle is amazing, but I hope my 2 older kids (9 and 7 year old boys) enjoy the heck out of being young and without pressure for longer than their first 13 years. At the same time, I’m instilling work ethic in my leading by example and making them sell their old Nintendo switch games on eBay before getting any new ones 🤑😎

[Sam Zises @SamZises]

For decades: good, fast, cheap — pick two.

Lysol just picked all three.

80% lower production costs. 10x faster. Quality intact.

AI didn't replace the strategy. It removed the bottlenecks.

[Sam Zises @SamZises]

The gap between those that get AI and those that don’t is widening exponentially every day. Most in my feed are on the edge and in it. But don’t discount the countless others not on here that in “shop talk” conversation complain about change, are in denial about its potential or frankly are just slow. FWIW there is also a massive cohort of owners/operators/clients very happy to pay for others to make it their job. We are watching one of the largest waves of innovation in history.