'It's Producer Sam' Deans

Freelance Esports Broadcast Director & Exec Producer.

Riot Games, ESL, Blast, FACEIT, Red Bull, Fnatic, Tencent, Sony, Twitch, Microsoft, boat load more!

['It's Producer Sam' Deans @Sam_Deans]

1x pinned tweet listing some stuff I've directed / produced over the last few years #esports

['It's Producer Sam' Deans @Sam_Deans]

@SmellyMoss @egl_glen @EGL @Bricetacular @DexertoMike @DexertoChris @DexertoJosh @MilesTheRoss @DanKynaston

['It's Producer Sam' Deans @Sam_Deans]

As a look back from the archives, here's what UK esports broadcast looked like in 2012

['It's Producer Sam' Deans @Sam_Deans]

The people I met at EGL have absolutely remained life long friends, and people I admire professionally so much.💙 Amazing group of people who have ALL gone on to do amazing things.

17 year old Sam was very lucky to have jumped in with EGL

[Mike Bembenek @SmellyMoss]

I wouldn’t be in CS without Bardolph (and Tosspot) but also EGL. Those events were mental but so much fun. I have life long friends because of it AND I also got to see so many life changing journeys begin - Bardolph, Deans, Miles, Gaskin, Tunn, Brice, Mike/Josh/Chris, Matt…

['It's Producer Sam' Deans @Sam_Deans]

@EGL Thank you for being the start of my journey in esports! 💙

['It's Producer Sam' Deans @Sam_Deans]

ADHD maxing is running a Q&A session while also keeping an eye on a 3D print at home.

['It's Producer Sam' Deans @Sam_Deans]

Directing for F1 🤯

[BLAST @BLASTEsports]

Six Invitational 2026 ✅

20 teams. $3M prize pool. Millions watching worldwide. Thousands inside adidas arena in Paris.

Iconic stage design, live orchestra, and an Ofenbach DJ set on stage.

What a way to celebrate 10 years of Rainbow Six Siege!

[Jackson Hinkle 🇺🇸 @jacksonhinkle]

🚨🇺🇸🇨🇳 BREAKING: China’s all-female SWAT team beat the US all-male squad by 16 seconds at the UAE challenge, carrying a 120-kg tire.

['It's Producer Sam' Deans @Sam_Deans]

Six Invitational 2026, Paris.

['It's Producer Sam' Deans @Sam_Deans]

@rouwen2000 Afraid I can't take anyone behind the security threshold, sorry bud!

['It's Producer Sam' Deans @Sam_Deans]

@FinnA73116 Here's the back of the TV truck where things plug in to connect the arena to the production truck parked round the back.

['It's Producer Sam' Deans @Sam_Deans]

Just wrapped a lovely few weeks in Paris producing the Six Invitational this year with BLAST. GG to the squad on that show, beautiful family working on this product 💙

['It's Producer Sam' Deans @Sam_Deans]

@FinnA73116 I love it too mate and still find it interesting!

[Hedwig @Glennmedknuff]

We’re ballin’ 🏀

['It's Producer Sam' Deans @Sam_Deans]

🥲🥲💙