YOUTUBE RETENTION BENCHMARKS:
(Based on billions of views of data)
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Here's what to aim for at every length:
10s video β 15s AVD
15s video β 17s AVD
20s video β 22s AVD
25s video β 27s AVD
30s video β 31s AVD
Notice the pattern? Under 30 seconds, your AVD should ALWAYS beat your video length.
Once you go longer, the targets change:
40s video β 40s AVD
50s video β 45s AVD
60s video β 47s AVD
Longer videos don't need rewatches. They need people to stay
If you're hitting these numbers, the algorithm is going to push you
I'm so done with YouTube this is the 3rd time they are removing my channel even though my content is transformative and aligns with YouTube policies. Please, YouTube take a look. I have sent the appeal but they rejected it @YouTube@YouTubeCreators@tdd@YouTubeInsider