Samit Malkani

Reader, writer, geek. Husband to @Saanwari, book-reader to Reyaan. Head Brand+Social+Events Marketing for Google in SEA. Tweets are personal. Jokes are dad.

[Samit Malkani @Samit]

So last night, as I was putting my 4-year old son to sleep, he said something that I still don’t know whether to laugh or cry about. 🧵

[Vishal Mehra @vishal1mehra]

The Indian AdGeek featured @Samit for this fortnight's episode. We spoke about virality for campaigns via Kolaveri Di, balancing short-term performance with long-term brand building for marketers, the future of advertising agencies, and much more.
https://t.co/CQgXRIXrRu

[Vishal Mehra @vishal1mehra]

The Indian AdGeek w/ @Samit, APAC Head of Brand, Social at Google.

📺Making campaigns go viral
📺How to build brand love & trust across markets
📺Blending insight, data & creativity for campaigns
📺Future of social media & advertising

https://t.co/CQgXRIXrRu

[podcast]

[Samit Malkani @Samit]

Phew! It's taken five parts but I'm finally done reviewing Cannes Lions winners with a Modern Marketing lens. I did have one more rant about Cannes Lions written out in my head...but that's just gonna have to wait, isn't it? https://t.co/l2FEA5a9yT

[Samit Malkani @Samit]

📰 Weekend reading alert: Part 4 of my series on #modernmarketing at #canneslions2024. With work from JCDecaux, Xbox, Specsavers, Mercado Libre and MasterCard.

The tea: One of these winners is a straight rip-off.

Read on: https://t.co/zXiN0b1Soi

#whatisaninsight

[Samit Malkani @Samit]

In Part 3 of my series on #ModernMarketing at #CannesLions, I look at work from Xbox, Orange, Frankfurter Allgemeine Zeitung, Hornbach and Diageo. And channelled John Oliver in a rant on the state of the industry and Cannes in particular.

Read here: https://t.co/garb02e20S

[Joe Biden @JoeBiden]

Folks, I might not walk as easily or talk as smoothly as I used to.

I might not debate as well as I used to.

But what I do know is how to tell the truth.

[Samit Malkani @Samit]

Part 2 of my Modern #Marketing take on Grand Prix winners is here 🙂

In this edition, I looked at work from Siemens Healthineers, Coca-Cola, Spotify, Cemento Sol, Spotify and Whatsapp.

And not everything made the cut.

Dive in 👉 https://t.co/3vJPE9YcmM

[Samit Malkani @Samit]

Learning comes from reciprocity. Giving back is getting back.And that, my friends, is an insight.

[Samit Malkani @Samit]

Ten years after the blog that got me three pivotal gigs (including my current one) died a quiet death, I'm bringing it back.

Here's the story.

🧵

[Samit Malkani @Samit]

The first newsletter will hit your inbox in a week. After that, I’m committing to showing up in your inbox at least twice a month. So if this is your space, sign up, and share this with folks you know might benefit.