Samkit Bohra

Building aeon
Helping brands go from 0 → scale with creative + distribution

[Samkit Bohra @SamkitBohra_]

We’re aeon - a creative + growth team for brands that want to scale.

From 0 → scale, we handle everything:

Branding, content, ads, performance, SEO/GEO/AEO, social, web, creatives, etc.

Been working with a few brands (one in the video ↓) results have been strong.

[Samkit Bohra @SamkitBohra_]

@aalicbarker Can help you with it

[Samkit Bohra @SamkitBohra_]

@araghougassian BET

[Samkit Bohra @SamkitBohra_]

@khushiSharma_22 Heyy, let’s connect

[Samkit Bohra @SamkitBohra_]

We’re aeon - a creative + growth team for brands that want to scale.

From 0 → scale, we handle everything:

Branding, content, ads, performance, SEO/GEO/AEO, social, web, creatives, etc.

Been working with a few brands (one in the video ↓) results have been strong.

[Samkit Bohra @SamkitBohra_]

Now opening limited slots.

If you’re a founder and want a team that actually thinks with you

DMs open.

[Samkit Bohra @SamkitBohra_]

We’re aeon - a creative + growth team for brands that want to scale.

From 0 → scale, we handle everything:

Branding, content, ads, performance, SEO/GEO/AEO, social, web, creatives, etc.

Been working with a few brands (one in the video ↓) results have been strong.

[Samkit Bohra @SamkitBohra_]

Not an agency you outsource to.
We embed inside your company.

We join your workspace, understand your vision, and iterate endlessly because great creative doesn’t come from fixed revisions.

Not an agency you outsource to.
We embed inside your company.

[Samkit Bohra @SamkitBohra_]

@zachpogrob We can xd

[Anvisha @anvisha]

We raised $7.5M to kill AI slop.

Introducing Moda: the world's first design agent with taste.

RT+ comment “Moda” and we’ll design your brand for FREE.

[Samkit Bohra @SamkitBohra_]

@anvisha Moda

[Samkit Bohra @SamkitBohra_]

Looking to hire freelancers for product designers, generalist designers, and video editors across multiple projects. Please DM or tag someone if you know a suitable candidate.

[Samkit Bohra @SamkitBohra_]

@adityamulukuri @ns haha, looks fun

[Naveen Hidhayath @NaveenFilmmaker]

#MoodarKoodam
#GhibliKoodam
#MoodarKoodam2

[Samkit Bohra @SamkitBohra_]

@juylov_vlad VK - 32 (4 X FOURS)
SS - 38 (3 X SIXES)

[Samkit Bohra @SamkitBohra_]

Bangalore skies !!

[vijayantony @vijayantony]

மொரட்டு romance🥃🌹

Milk and Whiskey❤️

#BLOCKBUSTER this summer🔥

#ROMEO

@vijayantonyfilm @RedGiantMovies_ @mirnaliniravi @actorvinayak_v @prorekha @gobeatroute

[Samkit Bohra @SamkitBohra_]

@AnilRelan4 Reason behind this?

[Nikhil Kamath @nikhilkamathcio]

Win some, lose some... ++ a lesson on finance during the game by the best teacher rbi gov @DasShaktikanta

[Ankur Warikoo @warikoo]

For the past 3 years our (now) 12yr old son, Vidur, has been setting up a game stall at our society Diwali mela.

While his objective was to have fun, I had a selfish motive.
To teach him about money.

This year he earned 12K in profit.
And he can't believe it!

1st year lesson: Sales
3 years back I wished for him to learn sales.
How to drive conversions?
What to write on the cardboard?
How to select the prizes?
How to price?

He ran a "break the can pyramid with 3 balls" game.
Priced it at Rs. 10 for 3 balls.

Made a sale of Rs. 4,000.
Had no idea the cost of the prizes he gave away, or something called profit.
But understood that he could have charged more.

Classic startup haha!

2nd year lesson: Costs
Last year, I wished for him to learn costs.
Fixed costs (stall cost, game cost etc) and variable costs (prizes).
He had a budget to work with.
He didn't like that one bit.
"Why can't we give away cool prizes?"
"Because they cost money, Vidur. And you only have so much to spend."

He ran the same game.
Made a sale of Rs. 8,500.
Spent Rs. 5,000 in prizes and Rs. 3,000 in fixed costs.
He thought he made Rs. 8,500.

Cute! :))

3rd year lesson: Profits
This year, I wished for him to learn how to make money.
And I saw a different Vidur at work!

He decided on a new game.
Players had to throw table-tennis balls into 10 cups arranged as a cone, each with a score 1-10.
You total the score and basis that win prizes.

I asked him how much he wanted to make, in profit percentage?
He said atleast 75%
Wow!
I said, ok - let's play excel excel :)))

We made an excel sheet.
Built the numbers.

I could see his mind work.

Sales:
His game pitch was "Earn Rs. 15,000"
How?
Score more than 30 points in 3 or 4 tries and pick any of the following prizes - which included a Marshall speaker for Rs. 15,000 (he didn't buy it - we already had one).

He priced 3 tries for Rs. 20, 4 tries for Rs. 40.

Costs:
He wanted most people to walk away with a prize, however small.

So he set 5 slabs
1-5 points: Lollipop (worth Rs. 5)
6-10 points: Frooti (worth Rs. 10)
11-20 points: Frooti + Oreo (worth Rs. 20)
21-30 points: Coke + Oreo + Kitkat (worth Rs. 30)
30+ points: Pick from the grand prizes

He went about buying all of these, on a returnable basis from the local shop (very smart of him to consider returnable).

Invested 2,700 to do so.
Plus 2,000 for the stall.
Plus 500 for misc setup.

Profits:
He was on a roll that day.
I was the cashier handling the money.
He was the one selling and making people play.
Enticing them to go for 4 tries (for Rs. 40).
Celebrating each ball dropping into a cup.

Mid-way he realized the game was harder than he thought it would be.
So he encouraged the same people to play again, because it is a skill game eventually.

It was wonderful to see him in action.

End result:
Sales: Rs. 16,600 (40% went for 4 tries!)
Costs:
- Rs. 2,500 fixed
- Rs. 2,200 prizes
Profit: Rs. 11,900

What did he do?
Kept 1,900 with himself and asked me to invest 10K

How did he feel?
On top of the world.
He can't believe he did it.
While he gets a fair bit of money on his birthday and other family events, this is the most he has made on his own.
And I don't think anything else will come close to making this money feel sweeter!

PS 1:
He has been investing nearly all the money he has got till date, through me.
Has invested 1.05L so far, which has reached 1.23L at an XIRR of 24%

PS2:
This was the excel sheet we made :))
https://t.co/B7ipKKvMwi

[Saketh R @saketh1998]

How I have changed my Investment Approach from last Diwali to this Diwali

I was a believer in investing in consistent compounding stock. I wanted to simply bet on the obvious rather than trying to find the next multibagger. Till March 2023 80% of my portfolio was just made up of 7 stocks

Infosys
TCS
HDFC Bank
Kotak Bank
Nestle
Pidilite
Asian Paints

I don't even have to talk about their performance over the last couple of years. Its an absolute 0 by all 7 of them

My active income is option trading and investing is my passive income. I slowly started to realise if I put little effort towards making better investments. My gains from investment can match or even beat my trading income.

It is an obvious fact that a HDFC or TCS or Reliance cannot double or triple from here at the same pace of a mid cap or small cap stock just because of their size.

My idea was simple. I wanted to look for companies under 50000 crores market cap, more preferably under 20000 crore.

I can comprehend a 4,000 cr company like Sula being valued at 12,000 crs over the next few years. Or maybe a 40,000 cr company like IDFC bank being valued at 1,00,000 cr in the next couple of years.

I am able to make more sense of how these growth stories can play out and what they can do to get to those valuations.

I cannot try to comprehend what more can HDFC Bank do today to become a 45,00,000 cr company from a 15,00,000 cr company in the next couple of years. It might happen over time, but maybe not in the next 2-3 years.

I changed my entire portfolio and my way of investing in just a couple of months and thanks to the Midcap rally in 2023, it helped me make up for my zero investment gain over the past few years.

Today 65-70% of my (non cash component portfolio) is made up of the following stocks and I only focused on picking stocks valued under 50,000 crs

IDFC
BSE
CDSL
SULA
AWHCL
EI Hotels

Today I don't own any HDFC or Kotak, but I do have some Niftybees. I am pretty sure that if I can get my story right on any two of these stocks. They can easily outperform the Mega Caps like reliance or HDFC over the next few years