@scheafferoo@scheafferoo remind them that UK alone has reported 17million job losess and they have better far much better working systems. What about Kenya that has completely broken system instead of these mongoose addressing this they're busy fighting of party politics
@MissKwegah1 Kenya has a structured, multi-agency, devolved water sector governed by the Water Act 2016, which mandates9 regional Water Works Development Agencies (WWDAs) to develop water infrastructure. In total, the Ministry of Water, Sanitation and Irrigation oversees 17+ institutions
@sbu78maanzo@AfricansRising@sbu78maanzo Deep down, in our hearts, we still believe that one day it will happen. Even though they took great leaders like Muammar Gaddafi and visionary minds like Thomas Sankara, the vision never died. True ideas outlive the people who carry them
I just signed the People’s Petition for #BorderlessAfrica, calling for Free Movement of African people across Africa, spearheaded by @AfricansRising. Sign here: https://t.co/EfvKvZRXF8
Dear @edwinsifuna,
Once you get rid of baggage, your next target is national visibility.
You should aim at becoming an adorable household name by the end of 2026.
Your name must inspire hope, signify change, and embody the dreams of a nation.
Seek to become the talking point in our houses, in the matatus, varsity campuses, markets and nightclubs
The slogan “mimi ndio Sifuna” came about by chance. You should create a formidable movement out of it.
But it's not as simple as it sounds. It requires a robust strategy
How do you move the Sifuna sensation from social media to the masses, especially in the rural areas?
You have started on a very high note with many early adopters. You should use them as your ambassadors to sambasa your name in every household.
For them to do this, you must give them materials to market you.
Apart from Sifuna, the person, give us materials to campaign for you.
These materials are:
Political Party
A Slogan
A Symbol
A Song
Vision and message of hope
Political Party
Marketability of a party is primarily about the party leader and the presidential candidate.
But it helps to have a good name and all the corporate aesthetics.
Learn from David Maraga and Gachagua. They started political parties with dull names and poor branding. Names that are hard to pronounce and don't inspire or stick in the mind.
A party name or acronym must be simple and appealing. Easy to pronounce and spread around.
The name goes ahead with all the corporate paraphernalia - logo and party colours.
There has to be deliberate intention to appeal to the masses.
Slogan or Slogans
A party slogan influences perception and traction. Slogans can be very powerful tools of mobilisation.
Barack Obama’s “yes we can” was powerful and reverberated across the world. Even Donald Trump’s “make America great again”
ODM’s “inawezekana” or “mambo yabadilika” were great.
DP’s original slogan of “power to the people” was a good one.
Give us one we can use to market you
Symbol
A party symbol, especially a hand gesture, is a very powerful political tool.
During the struggle for multiparty, two finger salute was adopted by the opposition, repudiating Kanu’s one-finger salute.
The 2-finger salute annoyed the government so much that a senior Kalenjin leader threatened to chop off the fingers of anyone doing it in Nakuru!
Just the same way they are threatening treason charges for WANTAM slogan.
Some of the most popular salutes are the clenched fist—signifying resistance and solidarity. It was initially adopted by DP.
In the 1997 elections, matatus between Nairobi and Nyeri would exchange fists, signifying support for Kibaki
Political parties without an identifiable hand salute really waste an important marketing and mobilisation factor.
@edwinsifuna, do your homework. Give us an innovative hand salute to go with your ticket. A hand gesture we can exchange in your support without uttering a word
Song
You need a song.
To fire up your rallies and the masses. A song that excites emotions and affirms support for your Presidential ticket
ODM’s “Lelo ni lero” in 2022 was good. We need one that we can translate into different languages.
A song we can sing on the streets, in the markets, in the gardens, in the factories
Vision and Message of Hope
The above aesthetics are important. But they don't substitute a good vision.
As you work on a detailed manifesto, you can summarise your vision into a few points.
That is what you promise to do for the people of Kenya.
Borrow a leaf from SAFINA, @otienowill
They are very articulate on the subject of odious debt, and they know exactly where they would start to rescue the economy from collapse.
Seek your niche. Refine it well into a concrete vision and promise.
What do you promise Kenyans to expect upon your assumption of office?
Make this clear, simple, believable and even radical
Kazi kwako
For those who have been seeking clarity about Sifuna, take a moment to reflect on his political journey and determine whether this movement is likely to slow down anytime soon.