If you're a leader, you're probably talking too much. Former nuclear submarine captain @ldavidmarquet tells us why leaders need to start listening.
Head over to the Leesman Review to hear (or read) the full interview:
https://t.co/K3LBT7Eg9T
#leadership#workplace#management
"People want to work with brands that have a purpose. So our marketing strategy is completely built around our core values as a company."
I had a great discussion with @grenm in @Biz_of_Mktg 👉https://t.co/clI4wLYETb #b2bmarketing
Hot off the press! Our first-ever Future of B2B Marketing report is out in The Times today - containing exclusive insights to inform your strategy for everything from customer experience to marketing automation and beyond. Download your free copy now: https://t.co/E5LtxiYqXS
Following my teams win in the 2018 LinkedIn Marketing Awards, we outline the four things you need to consider to deliver award-winning paid social campaigns in our latest post on Business of Marketing.
Worth a read: https://t.co/DYAsRj34Wc
Deciding which content initiatives to prioritise, which to wind down and which you should milk for all they’re worth is now made easier with this game-changing content strategy framework: https://t.co/7N5aESsdYN
@sivellsf I am organising an event for a select few B2B marketing directors to help shape the editorial agenda for our upcoming B2B marketing report in @thetimes. Would you be interested in being involved?
At its peak, the BCG matrix was used by half of all Fortune 500 companies. In 2014, Harvard Business Review named it one of the strategy frameworks that changed the world. So how can businesses utilise it today in their content strategy? https://t.co/5ovpr6z4fN
#contentstrategy
Looking for ways to tighten up on your campaign planning? Download our brand new guide for B2B marketers where we discuss how to deliver effective content campaigns that drive business results: https://t.co/OMxUIKrpYU
#contentmarketing#b2bmarketing
Done right, B2B white papers can form the backbone of your content marketing campaigns, so why are so many businesses still getting it wrong? We uncover the top reasons why no one cares about your white paper: https://t.co/Apm2gqWUF4
Today we see the release of the 2019 @EdelmanPR Global Trust Barometer Report that bolsters the importance of high quality research. Download our essential guide on how to make research a cornerstone of your strategy: https://t.co/SOOX1dHS7O #TrustBarometer
It's time to reimagine the traditional marketing funnel!
Check out my latest post on @Biz_of_Mktg where i discuss the need to move towards a more efficient model for activating content marketing campaigns: https://t.co/6Oik4ah3RF
It’s one thing to use data to inform your marketing campaigns. But, depending on it as the sole basis for your creative decisions is another altogether. Here's how to craft messages that connect with your audience: https://t.co/gN8ZBse812