We had a tremendous time at #FIPPCongress. We met some incredibly talented #publishing industry leaders. We where able to introduce our #onsert concept to a very welcoming & excited audience about new revenue potential. Thank you everyone @FIPPWorld we met! Safe travels home!
“If content is king, audience is queen.” And “If you don’t have community, you have nothing.” —Teresa Elizalde of the Magazine Group at Argentina’s La Nacion talks about succeeding in a tough market. #FippCongress
@julia_raphaely@Assoc_Media@FIPPWorld There was such a huge breadth of wonderful content in your presentation Julia, we couldn’t capture it all in one tweet 😊
“Frame our brand proposition as a shop window. Leveraging “Ready to Shop”. Adopting a new behavior to help to understand they can shop takes a lot of reinforcement” ~ @julia_raphaely#FIPPCongress
“Bookazines are a huge revenue stream. They can’t be enjoyed digitally. It’s a pure print play. When you have a good cover you want to lick it” ~ Larry Hackett. @10TenMedia. Which means they are an ideal candidate for adding a product #onsert sample! #FIPPCongress.
Did you know that Mr. Rogers once wrote out 4 principles for journalists to live by? Deep in the Pittsburgh archives.
They're pretty good actually. 1/3
.@janechantal thank you for your time and your incredible wealth of knowledge! We have copious notes to follow up on! Meeting YOU made our entire #FIPPCongress a success! We’ll keep you abreast as things develop with our #onsert
Great to see you @jason_kint this morning! Thanks again for a great talk #FIPPCongress (will the slides be shared?). Here's the eCommerce report I mentioned - lots of interesting stuff here! https://t.co/lFD8KxyMFm 1/
A fantastically inspiring and enlightening speech today by Tyler Brûlé at @fippworld#fippcongress#fippcongress2019. He has been a huge inspiration to everyone at @themaritimeedit for decades and his much coveted… https://t.co/8AyjuhUrJK
A big thank you to the wonderful folks at @UPM_Papers @UPMGlobal for some great conversation about paper ideas for #onserts at luxury brand publishers. AND for hosting everyone at #FIPPcongress tonight! #greatcorporatecitizens
Thank you very much Deborah @PrintPros for following us! We where wondering if you might want to podcast about our #onsert packaging for product samples on magazines as way to promote the advantages of print over digital. It's rather tough to send a sample over the intertubes😉
@banding Thank you much for following us! We've been having some discussions about the best way to package and pallet magazines attached to our #onserts just recently. Looking forward to your tweets!