Namisi_Kim_Smasher

Founder & CEO - N.K. Elite

Speaker

Podcast Host

[Namisi_Kim_Smasher @Samuel_Kimu]

You are welcome to join our Exclusive EROS Waitlist

You get the chance to join EROS before it's Live.
If the spots are filled up before being Live
(the specific EROS closes till the next year)

RSVP here👇

https://t.co/yCwCtiA8zk

[Namisi_Kim_Smasher @Samuel_Kimu]

Grantee 1 - Has a Grant Hope
Grantee 2 - Has a Grant Strategy

Grantee 1 - Gets Grant Rejections
Grantee 2- Gets Grant Awards

Are you Grantee 1/Grantee 2?

[Namisi_Kim_Smasher @Samuel_Kimu]

There are 2 types of Grantees.

Grantee 1
"We are looking for Money for our Project. We want this Foundation."

Grantee 2
"We want this Foundation because our Project is addressing 2 Key Areas the Foundation is focusing on. Best Financial Partner."

[Namisi_Kim_Smasher @Samuel_Kimu]

Your Product is Footnote in your Copy.

Leading with your Product gets your Copy Ignored.
No Conversion.

Instead lead with the Problem your Reader has.
Your Copy is Relatable & Resonates.
Conversion rises.

Problem first.
Solution last. (Product)

[Namisi_Kim_Smasher @Samuel_Kimu]

https://t.co/TP9Cx8WJ9a

[Namisi_Kim_Smasher @Samuel_Kimu]

Immersion.
Creating an Elite Experience.

On the latest Smasher Edition.

#Smasher #Immersion #NKElite

[Namisi_Kim_Smasher @Samuel_Kimu]

Inactive Subscribers.
"Bye Bye"

How we improved Email Deliverability

Segmented the Inactive Subscribers.
'Not Opened Emails for the last 60-90 days'
Then Sent them a Sunset sequence.

For those who ...
Engaged ... Remained on List
Didn't Engage ... Removed from your List.

[Namisi_Kim_Smasher @Samuel_Kimu]

Always.

Always Submit your Grant Proposal BEFORE the Deadline.

Miss the Deadline = Missed Grant opportunity

[Namisi_Kim_Smasher @Samuel_Kimu]

People only want two things

Less of what they hate - Pain Points
More of what they like - Reliable Solutions

Address both in your Copy.
1⃣ Start with the Problem your Prospect/Customer has
2⃣ Wrap it up with an Invitation to grab your Solution (Product)

Reliable - Social Proof

[Namisi_Kim_Smasher @Samuel_Kimu]

https://t.co/F5VSaqwnE4

[Namisi_Kim_Smasher @Samuel_Kimu]

Applying 100m Offers.
To the Skincare DTC world.

#Smasher #100mOffers #NKElite

[Namisi_Kim_Smasher @Samuel_Kimu]

1️⃣
You train your Subscriber to Wait a bit & the Discount will come through.
This irritates me, it's Pavlovian.

2️⃣
Your Brand is Branded Cheap.
Not the Reputation you want as an Elite Brand.

3️⃣
Your Profit Margins are almost Non-Existent.
Revenue ✔️
Profit ❌

[Namisi_Kim_Smasher @Samuel_Kimu]

3 Reasons Why I'm not a Fan of Discounts

[Namisi_Kim_Smasher @Samuel_Kimu]

https://t.co/1bjwpGjfAF

[Namisi_Kim_Smasher @Samuel_Kimu]

On Substack today.

Co-Financed Grant.

"...20/30/50% match"

[Namisi_Kim_Smasher @Samuel_Kimu]

1. What is our project's Main Need?
2. What does our Non-Profit (NP) Stand For?
3. What is the Funder's Grant Priority?
4. How does the Funder's Priority align with our Project & NP?
5. Are projects Already Funded similar/different from our Project?

[Namisi_Kim_Smasher @Samuel_Kimu]

Top 5 questions you must answer clearly, before you submit an LOI (Letter of Interest) or your Grant Proposal.

We recommend these 5 to all our Impact Clients.

[Namisi_Kim_Smasher @Samuel_Kimu]

What's the Tone of your Copy?

Salesy?
"Here's our Product ... Buy Now"

or
Genuine?
"Here's why this Product makes sense for you"

Ignored Copy has a Salesy Tone.
Converting Copy has a Genuine Tone.

[Namisi_Kim_Smasher @Samuel_Kimu]

When your product challenges your category's norms

Let Comparison make the case for your product.

A side-by-side Comparison.
Clearly showing the Difference(s).
To show your product's Uniqueness.

[Namisi_Kim_Smasher @Samuel_Kimu]

People don’t buy your Product(s).
People buy the Version of themselves that comes with your Product(s).

In your Copy, clarify this Version of your Reader.

[Namisi_Kim_Smasher @Samuel_Kimu]

Massive Email list with Poor/Zero Engagement.
Naaah!

Smaller Email list with higher engagement.
Oooh Yeeaaah!

Clean Up your least Regularly.
To improve your Email Deliverability.
To improve your Domain Reputation.