In 2007, when Steve Jobs launched the iPhone, the App Store had around 200 free apps. Only 5 apps were from India. All 5 were built by Robosoft from Udupi!
-----
When we spoke to @rohithbhat, he spoke about how, after graduation, his ambition was to settle in the US.
Then a trip to Japan changed everything.
The discipline, the culture, the obsession with quality made him question a default belief many of us carry. If they can build world class products outside the US, why can’t we build something meaningful from our own hometowns.
He returned to India and initially started out of Mumbai, simply because that was where a reliable internet connection existed.
Eventually, he moved back to Udupi, set up a small office at NITK Suratkal, built his first team there, and later moved into a larger office in Udupi.
One of the most fascinating parts of his journey is his early connection with Apple.
While working in Japan, Rohit was involved in word processor development for the Macintosh. The quality of that work impressed Apple so much that when he returned to India and decided to build a company, Apple became his first customer, even when the team had fewer than 10 people.
In 2007, when Steve Jobs launched the iPhone, the App Store had around 200 free apps. Only 5 apps were from India. All 5 were built by Robosoft.
Throughout the podcast, Rohit repeatedly stressed one idea. If you build truly world class quality, many of the constraints in front of you take care of themselves.
He also shared some clever early marketing hacks that helped Robosoft become a go to partner for global media companies looking to build apps in India.
After Robosoft’s acquisition by a Japanese firm for around ₹800 crore, Rohit chose to give back to the region that shaped him. Through the Homecoming initiative, he is working to bring talent from the Karwar to Kasaragodu belt back to the region, helping with jobs, schools, and resettlement.
His larger dream is to make Mangaluru the next major tech hub after Bengaluru.
A fascinating story of small town roots, uncompromising quality, and long term thinking.
Episode drops this Saturday on @mundhebanni.
@kodlady@Shishir_S_U
I love how milk is so alive it’s almost schizophrenic. Put some cultures in and it yogurtfies. Add some acid, you’ve got cheese. Hundred of types of cheese based on just waiting times. Insane. Cook it and it caramelizes into thick nectar. Steam it and a cappuccino is born.
Ice cream. Sweetened condensed. Goat milk. Sour cream. Heavy cream. Raw. Buttermilk. Powdered milk. Milk chocolate.
We love milk so much we speak about percentages of it, like gold carats.
Milk is foundational. Biblical. Something maternal and natural and feminine about it. Milk is alive
Most entertainment in India (like most places in the world) was imported from the US. For decades, no one could beat the US’s domination, but somehow in the early 2000s Japan took over children’s entertainment in India
When I realised this sometime ago, I had two big questions, first of course, how did they beat US to this, and second, of all the countries in the world, how come Japanese cartoons caught on in India?
Answer was very simple, Indian TV networks needed to fill hours and hours of children’s programming every day but American kids’ content licences were very very expensive, episode counts were limited, and branding rules were tight (like you could not give advertisement slot to xyz during cartoon abc cause abc’s parent company is in competition with xyz)
The ad revenue simply wouldn’t justify the hassle
So Indian networks looked for kids entertainment from across the world, but nothing made sense, stories and cultures were too difficult to translate to an indian audience
But then they came across Japanese studios like Toei, Shin-Ei, TV Toky, etc. They sold massive episode libraries at low cost and made shows about routine activities that were very relatable for an Indian kid, say for example going to school, hanging out with friends, small everyday challenges and lessons from them, etc which made them ridiculously easy to dub and present to an Indian audience
This went on for sometime, until early 2010s when Indian studios started creating stronger IPs that caught on and closed the era of Japanese cartoons
> Mechanical Engineer, IIM Lucknow Post Graduate, 99.32% CAT
> UPSC 244 rank
> IPS Officer for 7 Years, Karnataka
> Served as SP in Udupi & Chikkamagaluru
> Cracked drug networks, took on sand mafia & naxals
> Became DCP of Bengaluru South
Now tell your achievements, joker 🤡
New York City was literally founded by the Dutch, built by Irish and Italian laborers, powered by Jewish, Puerto Rican, and Dominican communities, and runs on immigrant hustle. The Statue of Liberty was donated by France to honor immigrants. It’s literally the city’s logo.