Sara Allen

Brand marketing, immersive tech, experiential marketing, consulting 🚀 @sallenagency

[Sara Allen @SaraAllenT]

Smart AI partnership between CAA and Google and the first of its kind. Protecting talent digital likeness is not an easy task. It is an important one for not only talent but all of us as technology and content evolves tho #AI https://t.co/m6WWCB47iY

[Sara Allen @SaraAllenT]

Hanging with old friends and new friends to talk sports innovation this week. Thank you @sportsvideo and @greggkatano for an amazing inaugural event!

#sportsbiz #XR #AI #svgnext @sallenagency

[Sara Allen @SaraAllenT]

“Everything we do is for the fan. It’s not just about finding a technology but finding the right technology.” - @DylanBoucherle

I could not agree more! Fun sports tech innovation + live production / fan engagement panel this am. #sportsbiz #XR #svgnext

[Sara Allen @SaraAllenT]

Congrats @PaulRabil and @PremierLacrosse! Love to see it #womenssports #sportsbiz

[Front Office Sports @FOS]

The Premier Lacrosse League is launching the WLL, the Women’s Lacrosse League.

The league will feature four teams in the Olympic Sixes format, and it's set to debut at the 2025 PLL Championship Series.

[Sara Allen @SaraAllenT]

@WarJessEagle Congrats! 🎉

[Sara Allen @SaraAllenT]

@WarJessEagle @Vol_Football Wow. This is so good!

[Sara Allen @SaraAllenT]

@reddusfoximus It’s awesome! You’ll have a unique opinion on the camera views I’m sure. I think football is preferred to date from what I’ve heard. Incredible experience no matter what though!

[Sara Allen @SaraAllenT]

@novy_williams @Sportico @NWSL Ready for it! Thanks for sharing it @novy_williams!

[Sara Allen @SaraAllenT]

Obsessed w new the @IntuitDome! #ClipperNation owner Steve Ballmer is different. Talk about getting things done…

Great post, @JoePompliano!

[Joe Pompliano @JoePompliano]

The Clippers new $2 billion arena will host its first regular season NBA game tonight.

The Intuit dome is instantly one of the world's most technologically advanced arenas, and owner Steve Ballmer spared no expense when it comes to the fans.

Here's what you need to know 👇

1. Knicks owner James Dolan filed a lawsuit to stop the arena's construction because he thought it would impact concerts at The Forum, which he owns.

So, rather than arguing about it in court, Steve Ballmer bought The Forum for $400 million, and the problem disappeared.

2. The Clippers signed a 23-year, $500 million naming rights deal with Intuit before the arena even opened.

3. The arena has 1,160 toilets—that's three times more than the average NBA arena, and it means that there is one toilet for every 15 seats.

4. All concession stands have the same menu to minimize decision-making, and fans will do contactless checkout via grab-and-go (like Amazon Go stores) to get fans back into their seats as soon as possible.

5. The Clippers spent millions to upgrade the city's traffic control system. This will allow the city to manage traffic signals around the arena from a central command center, making it easier for fans to enter and leave the arena on game day without hitting traffic.

6. The Intuit Dome has already secured several big events, like the 2026 NBA All-Star Game and the 2028 LA Olympics (basketball).

7. The Clippers built student-section-style seating on one end of the floor. It has 51 rows of uninterrupted seating from floor to ceiling with no suites or tiers. Fans aren't allowed to cheer for the other team or wear opponent apparel, and season tickets are $32/game.

8. The Clippers visited more than 100 venues around the world (Wimbledon, Tottenham, etc.) to get inspiration for the Intuit Dome.

9. The double-sided, 360-degree scoreboard is the size of an acre and will display advanced stats and analytics throughout the game.

10. Arena seats are heated, have USB ports to charge phones, and have massage settings. There are also controllers built into the seats so fans can answer trivia questions for prizes during TV timeouts.

It'll be interesting to see how fans enjoy the experience, but this feels like a look into the future of sports venues.

[Sara Allen @SaraAllenT]

Love to see it! @ElizabethBanks enters the women’s sports investor chat w #NWSL’s newest expansion team BOS Nation https://t.co/r6Va7HTvMb

[Sara Allen @SaraAllenT]

@JoePompliano Congrats Joe! Love to see it

[Sara Allen @SaraAllenT]

Clark fan? Cool. Agree, she’s incredible and gave a lot of exposure to a league that has been ready

[Sara Allen @SaraAllenT]

The @WNBA finals attendance numbers were major, yes. More than that tho, #WNBA fans are some of the most loyal and passionate out there. If you’re at a game, you care deeply. That’s why it’s such a prime opportunity for brands. It's a mission of mine to get more involved so let's go #everyonewatcheswomenssports

[Sara Allen @SaraAllenT]

@bkirizarry @SpiderWLAX @KaraMoschetti @DanielleEtrasco Yesss!! I’m sure you held your own just fine 😊

[Sara Allen @SaraAllenT]

Stopped by the Amex activation at the @KygoMusic show this week. Great engagement at an amazing @HollywoodBowl venue. Always fun to see clients too!

Props to @thisiscomix for some incredible show visuals. 3D pandas & floating astronaut were sweet. #experiential #music #3ddesign