Sara Burrick

PR Student at Penn State | Bellisario College of Communications
COMM 372

[Sara Burrick @SaraBurrick]

Where Fashion and Technology Mix... Read more about Beats 360 campaign with Kendall Jenner. https://t.co/k9FenSfdGp @ProfNichols #WeAreSocial372

[Sara Burrick @SaraBurrick]

Nike X Skims Fall 26 Collection continues to show the power of quality partnerships. Read more about how these two brands are incorporating Olympic athletes as the face of the new collection. @ProfNichols #372WithU https://t.co/74gmz1sFGo

[Sara Burrick @SaraBurrick]

Tana Mongeau is not your average influencer. Find out more from my influencer analysis as I analyzed her branding and media from last week. https://t.co/T92QhuXZ2X @ProfNichols #372WithU

[Sara Burrick @SaraBurrick]

This's week blog is about the new Rhode campaign with Alexandra Leclerc. Read more to find out how the collaboration is shaping the brand’s PR strategy. https://t.co/lMbcbmUGJC @ProfNichols #372withU

[Sara Burrick @SaraBurrick]

Tracking @RalphLauren’s social media platforms this week provided great insights into the brand’s digital strategy. From the U.S. Open to celebrity partnerships, they continues to connect its luxury identity with current culture. https://t.co/zAbPV9bIq5 @ProfNichols #372withU

[Sara Burrick @SaraBurrick]

Why does Hermès rarely rely on traditional advertising? My latest blog explores how the luxury brand uses exclusivity, scarcity, heritage and storytelling to create consumer desire and what PR professionals can learn from its strategy. #372withU https://t.co/loBp0FCCRX

[Sara Burrick @SaraBurrick]

How is Ralph Lauren continuing to prosper under a challenging economic time? Read more about their key strategies and how they differiate themselves from other luxury brands here: https://t.co/1G1fLH3dNm ##WeAreSocial372 @ProfNichols