.@RutgersLaw is searching for a new Director of its legendary Constitutional Rights Clinic, as well as entry-level and lateral candidates to teach Contracts, ADR, or Tax in Newark.
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This Chapter argues for a shared-responsibility approach to #contracts to align with #UNGPs due diligence principles & comply with new #duediligence laws.
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The real-world impact of the scholarship of #RutgersLaw faculty extend beyond the locations of the #Camden and #Newark campuses in #NewJersey. Here is a glimpse at some of the international work taking place this year: https://t.co/zl7KJcN9LH
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😎 @tulipshare investors r calling on @Nike to adopt the #ModelContractClauses in all supply chain contracts. Garment workers lost billions in wages during Covid & it'd be huge if @Nike was the 1st apparel giant to rework contracts to support human rights. https://t.co/bZcMqvfa4n
@Prof_Bruckner @edelman215 Right, but you may buy more of a thing or pay more for it if the firm talks to you like it’s your friend who knows and “sees” you, keeps track of your preferences, and behaves like it “cares” about your experience
@Prof_Bruckner @edelman215 I suspect you’re right wrt financial product providers. The “relationship-as-product” phenomenon we examine in our paper is most prevalent among consumer goods retailers, big and small. Firms engage in emotional marketing to stimulate reactions like guilt, care, indebtedness, etc
@Prof_Bruckner @edelman215 Yes, totally. Patagonia is a great example of this. There are probs are real psychological benefits to being in “personal” relationship with brands — I’d love to see a study on that— but there are also risks for individual and community. (Think the movie “Her”)
@edelman215 @Prof_Bruckner Great question! Maybe the distinction is between a purely transactional relationship (focus=quality/price) and those where there are more emotional/care/affective factors at work. If I expect + engage in the latter with firms b/c they teach me to, does manipulation risk increase?
@edelman215 @Prof_Bruckner My co author and I worry that selling relationship as part of the product can be manipulative, esp against the backdrop of today’s loneliness epidemic
@edelman215 @Prof_Bruckner The thing is that so much of that relationship “feeling” is itself a marketing strategy. Brands (esp) make us believe that we are in a personal relationship with them, even if that’s not true. You can’t actually be in a personal relationship with a company.
@edelman215 @Prof_Bruckner I’ve never been tweeted to directly before, thanks Matthew! I do have relationships with brands, as well as with smaller mom and pop stores. With brands it’s all virtual / not in person, but I know about their “workings” and preferences and what they say they care about.
@MayorBowser Please, Mayor, can you tweet when new appointments become available for vaccinations of 65 and older? We signed up for text alerts well ahead of Jan 11 but did not receive anything. Thank you!