Sarah Shams

Freelance Content Writer | Copywriter | Creative Writer | Ghostwriter | Resume Writer | Making Brands Bond With Their Customers Using The Right Words.

[Sarah Shams @Sarah__Shams]

Lots of money will solve all my problem for sure 👍

[Sarah Shams @Sarah__Shams]

ads without distribution = sad

[Sarah Shams @Sarah__Shams]

use free trials, freemium, demos, samples to remove the risk and watch conversions go up.

[Sarah Shams @Sarah__Shams]

let the product sell itself.

great products are the best ad.

[Sarah Shams @Sarah__Shams]

what’s your one defensible position? why you over everyone else?

if you can’t write it clearly, your ads will feel all over the place.

[Sarah Shams @Sarah__Shams]

strategy first, creative second. always.

[Sarah Shams @Sarah__Shams]

information = trust = better unit economics.

[Sarah Shams @Sarah__Shams]

educated customers buy more confidently and return less.
this is why explainer videos, deep product pages, and educational sequences win.

[Sarah Shams @Sarah__Shams]

audit everything against actual revenue. opportunity cost is real.

[Sarah Shams @Sarah__Shams]

some marketing spend is straight-up prestige nonsense.

expensive brand films that don’t move the needle? cut it.

[Sarah Shams @Sarah__Shams]

does that image make someone more likely to buy?

[Sarah Shams @Sarah__Shams]

@cmchelsimehta they were waiting for the ticket prices to go down

[Sarah Shams @Sarah__Shams]

before/afters, lifestyle outcomes, clear demonstrations > abstract artsy stuff.

[Sarah Shams @Sarah__Shams]

visuals should sell, not just look cute.

[Sarah Shams @Sarah__Shams]

address objections upfront. faqs, comparisons, guarantees = chef’s kiss.

[Sarah Shams @Sarah__Shams]

long-form isn’t dead — it’s necessary for anything complex.

interested people will read. uninterested ones weren’t buying anyway.

[Sarah Shams @Sarah__Shams]

tell the full story

[Sarah Shams @Sarah__Shams]

vague = suspicious. specific = expert.

[Sarah Shams @Sarah__Shams]

being specific makes people believe you.
“cleans 47% faster” > “cleans faster”
“23,400 five-star reviews” > “loved by thousands”

[Sarah Shams @Sarah__Shams]

what’s the emotional driver for YOUR product? think about it.

[Sarah Shams @Sarah__Shams]

people buy because of feelings (fear of missing out, status, security) not just features.