Yesterday, I watched an idea I helped bring to life come full circle. 🥹
I had the opportunity to work as the copywriter behind the 2026 Krystal Water x Rotary Cancer Run campaign, developing the campaign copy and key visual direction that carried the campaign from concept to race day.
From the first countdown to seeing thousands of people show up, run, hydrate, and rally behind a cause that matters, it was incredibly rewarding to see the words and ideas leave the screen and become something real.
One of my favourite parts of creative work is this: you start with a blank page, a brief, and a whole lot of questions and somehow, you end up creating something that people can see, feel and participate in.
“Every Sip, Every Stride Makes a Difference.”
Yesterday, I got to see that line come alive.
Proud of this one. 🤍
bro? apple tv is dunking on other studio productions atm. they are putting out peak after peak, especially in the sci-fi category.
foundation, silo, severance, constellation, pluribus and dark matter. 🔥😮💨
call me carol sturka bec this is pluribus where everyone infected thinks this man is hot and there are like 13 of us in the world who are immune to the virus
Apple TV se ha convertido en la plataforma reina del sci- fi. Dominan el género. Ni una mala, tú. Son las cabras de esto:
Severance
Pluribus
Silo
Dark Matter
Star City
Foundation
Murderbot
Coisas que eu achava chique quando era criança:
Desmaiar
Quebrar alguma parte do corpo
Usar óculos de grau
Ficar sem voz
Levar remédio e tomar na escola