Sciconic

Using animation to explain science! Follow along as we test our creative chops at creating science apps. Message me with "I'm in" and we'll add you to our list!

[Sciconic @SciconicMedia]

CREATING ANIMATION - PART #1 - Working in Scenes
A few years ago, there were hopes of creating an app that would walk kids through the process of pregnancy. Things fell through, but I still love the concept of using comic art or graphic novels to educate kids about science.

[Sciconic @SciconicMedia]

@DrTFern Thanks!!

[Sciconic @SciconicMedia]

Animated videos are powerful tools for marketing storytelling, and client engagement, education, and entertainment.

#explainervideo #scienceexplainer #animation #videomarketing #videostrategy #contentstrategy

https://t.co/grRRJOwabw

[Sciconic @SciconicMedia]

Ok, we're supposed to be all about science-based content, but I couldn't resist an opportunity to work with Tommy Caldwell of Hybrid Fitness in London ON.

My husband and I used to train there & we have nothing but admiration for Tommy & his staff!

https://t.co/uwvx2TGpxI

[Sciconic @SciconicMedia]

In one of my first projects, I dove into determining whether we REALLY have an inner reptilian brain?

I dug into the literature.

Then, I made a video about it.

Oh, and there's a dragon in it!

#explainervideo #scienceexplainer #contentstrategy

https://t.co/iSMemdf9yS

[Sciconic @SciconicMedia]

Explainer videos are perfect for organizations which offer products, services or information that are not easy to clearly describe and are not intuitively understood by the average person.

#explainervideo #scienceexplainer #videomarketing #videostrategy

https://t.co/oqaKHkmasb

[Sciconic @SciconicMedia]

My very first collaboration with Scientific American: "Why Whale Waste Matters".

Yup, it's about whale poop!

#explainervideo #scienceexplainer #animation #videomarketing #videostrategy #contentstrategy

https://t.co/MOihRLTEuW

[Sciconic @SciconicMedia]

The series of 60-SECOND SCIENCE VIDEOS we did with Scientific American was so fun! The deadlines were tight, but the collaboration was amazing!

Will it be the Legos required to build the Great Pyramid or the number of trees on Earth?

#scienceexplainer

https://t.co/CPfnqtE9VU

[Sciconic @SciconicMedia]

95% of video marketers believe video has helped viewers better understand their product or service, with explainer videos being the most common type of video marketers create.

#explainervideo #videomarketing #videostrategy #contentstrategy

https://t.co/EYw48j1l93

[Sciconic @SciconicMedia]

I think encouraging students to reach beyond academia & explaining their work to the public is hugely important & I was proud to be a part of this effort.

Kudos to the Ontario Institute for Regenerative Medicine for giving students the opportunity!

https://t.co/IxkwAugGFZ

[Sciconic @SciconicMedia]

In this collaboration with the Ontario Institute for Regenerative Medicine, Samantha Payne from the University of Toronto details her lab's efforts to use biomaterials to treat stroke.

#explainervideo #scienceexplainer #videostrategy #contentstrategy

https://t.co/A8ibn9F4UY

[Sciconic @SciconicMedia]

An explainer video is the perfect way to not only showcase your idea to potential investors but introduce your startup brand to the world!

#explainervideo #scienceexplainer #animation #videomarketing #videostrategy #contentstrategy

https://t.co/Th7vBMlb4e

[Sciconic @SciconicMedia]

This was a quick piece for Scientific American on the psychology behind the fear of spiders.

Collaborations like these are a lot of fun!

#explainervideo #scienceexplainer #animation #videomarketing #videostrategy #contentstrategy

https://t.co/b8Qa1gq04R

[Sciconic @SciconicMedia]

This collaboration with the Ontario Institute for Regenerative Medicine features groundbreaking research into the use of stem cells to repair the brain & lungs of premature babies.

#explainervideo #scienceexplainer #videostrategy #contentstrategy

https://t.co/GIfOsNq3VI

[Sciconic @SciconicMedia]

Whether you're marketing a simple product, or explaining a complex scientific or technical concept, an explainer video can do a better job of telling your story.

#explainervideo #scienceexplainer #animation #videomarketing #videostrategy #contentstrategy

https://t.co/ZiZnIn0SpZ

[Sciconic @SciconicMedia]

The videos we collaborated on with Scientific American were great for introducing people to new scientific concepts, theories & ideas.

OR, for providing a different spin on an old topic!

#explainervideo #scienceexplainer #videomarketing #videostrategy

https://t.co/LjcI8r5D60

[Sciconic @SciconicMedia]

I worked in academia for many years, and I've always maintained that scientists need more of these kinds of experiences; to get out of the lab & start sharing their work with the world.

I'm happy to be part of that.

#explainervideo #scienceexplainer

https://t.co/cE1q24oJMl

[Sciconic @SciconicMedia]

My first guest blog post from way back in 2015, complete with monstrous flowchart at the end of the article.

Attempts at keeping it simple were futile.

After all this time, I still have people reaching out to me with comments!

#thestrugglewasreal.

https://t.co/el5X6zwwtC

[Sciconic @SciconicMedia]

Email marketing is still alive and well, so long as they're fresh and creative.

Animated explainers help engage customers, create emotional connections, build loyalty, motivate people to open your next emails, and drives conversions.

#explainervideo

https://t.co/tjsoMNqbNU

[Sciconic @SciconicMedia]

Sometimes, a play button simply isn't necessary.

There are times where a science infographic or interactive is the better option to convey your information or message.

#explainervideo #scienceexplainer #videomarketing #videostrategy #contentstrategy

https://t.co/WmocC348LY