Science Says

3min practical marketing insights 💡 based on scientific research 🎓
No opinions or sketchy data ❌
Subscribe for $0 | By @tdmckinlay

[Science Says @ScienceSaysHQ]

3min practical Science Says insight:
https://t.co/6VOUDIpfYG

Scientific research by Michelle Yoosun Kim, Rachel Gershon, Sydney E. Scott, Daniella Kupor, Tianqi Chen, and Remi Trudel: https://t.co/rIHCuFEuNj

Visit Science Says for 300+ insights like this:

[Science Says @ScienceSaysHQ]

🎓 Are you more likely to choose food with “few ingredients”?
Science says yes, here’s why 👇

[Science Says @ScienceSaysHQ]

🎓 Want more science-based practical insights?
Subscribe for free to Science Says, my newsletter

[Science Says @ScienceSaysHQ]

3min practical Science Says insight:
https://t.co/VNVkmIXW2B

Scientific research by Colleen P. Kirk and Julian Giv: https://t.co/gQUqt6pEbB

Visit Science Says for 300+ insights like this: https://t.co/AXFYYpZHOz

https://t.co/I71bGayWM5

[Science Says @ScienceSaysHQ]

🎓 AI-written emotional messages disgust people

And they’ll be less likely to recommend you 👇

🔬 Researchers ran 6 experiments with over 2,200 people testing emotional emails across different categories.

[Science Says @ScienceSaysHQ]

📈 Avoid using AI to write emotional messages, such as expressing pride or sympathy. Otherwise, people will feel disgusted and respond negatively to emotional messages (when written by AI)

🎓 Want more science-based practical insights?
Subscribe for free to Science Says

[Science Says @ScienceSaysHQ]

3min practical Science Says insight:
https://t.co/Q7ZLmmpVC0

Scientific research by Eva Marckhgott, Bernadette Kamleitner, Zachary Estes: https://t.co/0mp79Cs65V

Visit Science Says for 300+ insights like this: https://t.co/AXFYYpZHOz

[Science Says @ScienceSaysHQ]

🎓 Scientific research:
People were up to 4x more likely to choose your food products in transparent packaging 👇

🔬 Researchers ran a series of 7 experiments on various household food items.

[Science Says @ScienceSaysHQ]

It’s unclear how much and whether it can be extended to other products (e.g. clothes, detergents, cosmetics)

🎓 Want more science-based practical insights?
- Follow me
- Hit the bell icon 🔔
- Subscribe for free to Science Says, my newsletter

[Science Says @ScienceSaysHQ]

3min practical Science Says insight:
https://t.co/DmWMQ2hCCY

Scientific research by Yuguang Xie, Peiyu Zhou, Changyong Liang, Shuping Zhao, Wenxing Lu: https://t.co/Xclz1aR3Bu

Visit Science Says for 300+ insights like this: https://t.co/AXFYYpZHOz
https://t.co/DmWMQ2hCCY

[Science Says @ScienceSaysHQ]

🎓 Humor makes it easier to forgive AI mistakes. Just make sure it’s a certain type of humor 👇 🔬 Researchers ran 4 experiments with 1,919 people in online customer service contexts. They found that:

[Science Says @ScienceSaysHQ]

✋ It’s unclear how some other types of humor (e.g. dark humor, teasing the user) would work in this situation. 🎓 Want more science-based practical insights? Subscribe for free to Science Says