Scott Michaels

CTO at Apply Digital ( Strategist for the F1000, a leader in Innovation, Products and Experiences

[Scott Michaels @ScottMMichaels]

Claude Code Design is pretty impressive. Not so much a Figma killer as people are saying, but lovable? Look out.

[Scott Michaels @ScottMMichaels]

Live and announced, is https://t.co/KyWaajp3bf

TORQ AI is Apply Digital's agentic accelerator. It moves content from brief to brand-approved in hours, not weeks. Production-ready in your environment in 30 days. Built on Google Cloud.
See you all at Google Next

#googlenext

[Scott Michaels @ScottMMichaels]

Pressing ‘beautify this slide’ in Google slides is.. the worst

[Scott Michaels @ScottMMichaels]

Today is the day we announce our new CEO, Ali Alkhafaji, Ph.D. ! Just named #36 on AI Magazine's Top 100 AI Leaders of 2026, he is off to a running start and the energy here at Apply Digital is real.
10 Years in at Apply and we are going as strong as ever.
https://t.co/yxtZjW8spq

[Scott Michaels @ScottMMichaels]

I watch it click through the pages. It handles the captchas. The "select apple to prove you're human" questions. All of it.

Is this unethical? I think not. The answers are accurate. It's just not using my time.

[Scott Michaels @ScottMMichaels]

An ethical question for you.

I've started using Claude Cowork to answer the surveys I get as a CTO.

Yes, I know they don't want AI answering.

Claude Cowork knows how I'd answer. When it hits a novel question, it halts and asks me. I answer once, Claude saves it to memory.

[Scott Michaels @ScottMMichaels]

For all of Apply! I’m not going anywhere :)

[Scott Michaels @ScottMMichaels]

1/ 10 years ago today, @GautamLohia, Chris Coghlan, and I started @ApplyDigital.
We had no idea where it would go.

[Scott Michaels @ScottMMichaels]

8/ 10 years flew by.
And now, it’s all about what’s next.

[Scott Michaels @ScottMMichaels]

Another one! #NBA

[Scott Michaels @ScottMMichaels]

In my latest piece for Apply Digital on The AI Journal, I dig into why composability matters as the core of every AI strategy so you can swap / integrate new models, experiment quickly, and scale what works.

Read the article: https://t.co/nccugwhpbg

[Scott Michaels @ScottMMichaels]

It’s more work than you think to be listed on the Amazon marketplace, but we are there! This opens up new ways to work with clients, really from a funding perspective. Thanks to the partnership team for all the work getting us there Kevin Zellmer

https://t.co/j40APtfByj

[Scott Michaels @ScottMMichaels]

Avoiding rip-offs because you are armed with information, a positive use case for LLMs

https://t.co/ut5ZBqIA5V

[Scott Michaels @ScottMMichaels]

Winning the Anchor ⚓️

Truly a milestone

https://t.co/t6HBTFUSk3