Hayden Scott

Creative head at VIRTUE, Asia. Fixing the mentorship gap with 'Diamonds To Detergent' 👇 a guide for creatives who want to survive & thrive in advertising.

[Hayden Scott @ScottSaab]

I almost didn’t write this book.

Why give away 20 years of hard-earned lessons for the price of a pizza? Because too many great advertising creatives quit before they ever get good. This is the book I wish I had 20 years ago.
https://t.co/sohvKxXEth

[Hayden Scott @ScottSaab]

Most ads fail abroad because brands don’t get this:
India ≠ America.
High-context ≠ low-context.
In high-context cultures, what’s unsaid matters more than what’s said.

AI will never get that nuance. Humans still do.

#Advertising #communication #culture #diamondstodetergent

[Hayden Scott @ScottSaab]

This new packaging for Cadbury has my whole heart. A perfect example of a BIG IDEA - beautifully extendable across platforms, on-brand and each execution is fresh and unique.
Credits: VCCP London, Bulletproof Design
#Cadbury #Branding #DiamondsToDetergent #Advertising #Packaging

[Hayden Scott @ScottSaab]

If @AnantRangaswami loved you, he'd disagree with you, fight with you, heckle you. And force you to improve. He loved the written word, clear thinking and was a fan of the kind of no-bullshit thinking so rare in board rooms today. We've lost a true believer. Rest in peace, Anant.

[Hayden Scott @ScottSaab]

Not the ones who wait (often in vain) for lightning to strike. #creative #people #building #advertising 8/8

[Hayden Scott @ScottSaab]

When you're building something, these are the people you need in your corner. 7/8

[Hayden Scott @ScottSaab]

They will always have your back when the chips are down. They will always roll up their sleeves and ask, "How can I help?". And they will always put the bigger picture ahead of personal glory. 6/8

[Hayden Scott @ScottSaab]

Their's is the can-do mindset that launched companies we consider iconic today. The attitude that built nations we refer to as superpowers. They are not mavericks. They are in it for the long haul. 5/8

[Hayden Scott @ScottSaab]

Their favourite ads are the Avis ones because they speak to the heart of who they truly are. The "try harders". 4/8

[Hayden Scott @ScottSaab]

The consistent 8s, the ones who never stop at just one solution, and don't believe they have all the answers. The ones who are always scribbling away furiously on their notepads, the ones with all the questions. 3/8

[Hayden Scott @ScottSaab]

Because, as anyone will tell you, brilliance is fleeting. Rainbows, summer breezes, sunsets. Brilliant in the moment. But always gone far too soon.

My favourite creatives are the hard workers.
2/8

[Hayden Scott @ScottSaab]

My favourite creatives are not the geniuses. The ones whose names are whispered reverently in board rooms and whose faces grace the glossy covers of creative publications. Brilliant they may be, but I'm not buying it.
1/8 #advertising #creativity

[Campaign India @Campaign_India]

And of course, the second most-awaited announcement – The Agency of the Year. Give it up for Famous Innovations for bagging top honours at the Campaign India Digital Crest Awards 2021! #CIDCA21

[Campaign India @Campaign_India]

The first Grand Prix of the evening goes to Famous Innovations! The win comes for its ‘#LonelyNoMore’ campaign for Burger King! #CIDCA21

[Hayden Scott @ScottSaab]

Trolling is now a legit career choice. #notcomplaining

[ETimes Lifestyle @ETimesLifestyle]

A village boy who is a fashion sensation!

Look at his pictures and it will end up making your day 🤣 His hilarious take on some of the biggest fashion moments is the best thing on the internet today!
Exclusive interview: https://t.co/3jzgVfeDFn

[Hayden Scott @ScottSaab]

@virnakai This is what happens when you hand the reins of multi-crore businesses over to pre-pubescents. You get what you pay for. Unfortunately, the rest of us get it as well.

[Nick Bourdakos @bourdakos1]

Tried to do some simple emoji detection with @tensorflow.js
What do you think?

[Hayden Scott @ScottSaab]

@Finelychopped Sure! Wouldn't life be boring if we had already tried everything from everywhere? :)

[Hayden Scott @ScottSaab]

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#zoom #zoommeetings #canyouhearme #ismyscreenvisible #presentation #covid #lockdown #badnetwork #internet