Scott Shorter Advanced SEO

Trusted by Australian Universities and National Brands.

[Scott Shorter Advanced SEO @ScottShorter]

@rustybrick 😳

[Scott Shorter Advanced SEO @ScottShorter]

@TheDevonWayne @lilyraynyc Yep it’s wild

[Scott Shorter Advanced SEO @ScottShorter]

Google’s rolled out a new AI tool that claims to help you build optimised content at scale. But who knows how long they'll favour AI content? Don't build your whole strategy on it.

[Scott Shorter Advanced SEO @ScottShorter]

HTTPS isn't optional anymore. Chrome will start flagging HTTP sites in 2026. https://t.co/J3h7mwBuG3

[Scott Shorter Advanced SEO @ScottShorter]

Something new in search console. Google's making search data a bit more organised. Not rolled out everywhere just yet, but we’ve already spotted it on a few Aussie accounts. https://t.co/R7whKG4Idm

[Scott Shorter Advanced SEO @ScottShorter]

Fewer core updates this year. Google says they’re not likely to drop more core updates more often https://t.co/071WYmmOQ3

[Scott Shorter Advanced SEO @ScottShorter]

Check your GA4 for a new icon. Google's quietly testing a new AI-powered "Analytics Advisor" in GA4. https://t.co/JBz4pM2Wwj

[Scott Shorter Advanced SEO @ScottShorter]

Login pages may be hurting your seo. Check what Google sees. https://t.co/GztfPANGQk

[Scott Shorter Advanced SEO @ScottShorter]

Want to see exactly how your snippet looks in Google, complete with your favicon? Our free SERP Simulator is perfect for precision before you hit publish. https://t.co/nNCSXFqTOY

[Scott Shorter Advanced SEO @ScottShorter]

Google's August 2025 spam update has rolled out in stages and it's coming for all sites. Time to monitor your trends closely. https://t.co/niOWVR0HIZ

[Scott Shorter Advanced SEO @ScottShorter]

Is GEO just SEO grown up? Combining AI with what your target audience actually wants is still the content game, just with a few more twists and turns. https://t.co/GTHi1mVlqo

[Scott Shorter Advanced SEO @ScottShorter]

Google AI mode now in 180 countries but not yet in Australia…. https://t.co/wv1BTnzb0u

[Scott Shorter Advanced SEO @ScottShorter]

Google just cleared the air: AI-generated image won’t tank rankings! it's still all about authenticity - focus on creating content that truly helps your audience. - https://t.co/HcYCg01ZOH

[Scott Shorter Advanced SEO @ScottShorter]

Core Web Vitals crown goes to Duda, Shopify’s chasing, and WordPress stays the reliable old favourite— anyone here tested Duda versus WordPress lately? Would love to hear about your insights! https://t.co/jbBIzBDjGB

[Scott Shorter Advanced SEO @ScottShorter]

User-first EEAT is the black suit of SEO—always fits, always in fashion, no matter the trends - https://t.co/ggvrr1QjNT #seo #geo #aitrends

[Scott Shorter Advanced SEO @ScottShorter]

Google says no — llms.txt won’t play a role in AI Overview rankings. - https://t.co/aXvKKGg0O5

[Scott Shorter Advanced SEO @ScottShorter]

Quick reminder from Google: Background images styled through CSS = not indexed - https://t.co/ZYj6GzzFgc

[Scott Shorter Advanced SEO @ScottShorter]

Google’s June 2025 core update just wrapped but rankings across Australian sites are still bouncing all over the place—hang tight, volatility’s not done yet! https://t.co/HC0jkfZeTZ

[Scott Shorter Advanced SEO @ScottShorter]

No, llms.txt isn’t the new meta keywords — it’s the smarter cousin - https://t.co/p9JZaH3pym

[Scott Shorter Advanced SEO @ScottShorter]

A study has concluded that 86.5% of top-ranking pages contain some amount of AI-generated content. Don't take this as a license to use pure AI content; the top sites are mostly a mixture of AI + human content. There are numerous horror stories of sites at scale with AI getting a Google slap.

https://t.co/EqagBqEV9O