Scott Zaleski

Director of Growth at Hawke Media. We grow brands through digital marketing strategy and execution.

[Scott Zaleski @ScottZaleski]

How to create copy that resonates with your ideal customer? Simple....

Mine your reviews for what your customers are saying about your brand and products. Then use the ones that are emotionally charged and specific to capture the minds of similar audiences.

Super honored to speak with Roddy Smith and Omri Katz and Scott Riley from https://t.co/y6OV3uhnoU and Dialogue and @liveforevergolf respectively.

[Scott Zaleski @ScottZaleski]

Influencer Marketing is Dead... And we all know why. Here's what the social media metrics aren't telling you...

We discovered a crucial shift in consumer trust - people can spot a paid promotion from a mile away, but they're drawn to authentic brand advocates.

The key? Stop chasing influencer follower counts. Start building relationships with people who genuinely love your brand.

Watch to learn why brand ambassadors are the future of social proof 🎯

#InfluencerMarketing #BrandAuthenticity #MarketingStrategy

[Scott Zaleski @ScottZaleski]

Why do 90% of e-commerce businesses fail? They're building their brand upside down...

We discovered a crucial pattern after helping dozens of e-commerce brands scale - it's called the E-commerce Pyramid, and success follows a specific order.

The key? Stop chasing random marketing tactics. Start building your foundation in the right sequence.

Watch to learn what belongs at each level of the pyramid for sustainable growth 🏗️

#Ecommerce #BrandBuilding #DigitalMarketing

[Scott Zaleski @ScottZaleski]

Launching a new product? Here's why even brilliant innovations fail to break through to customers...

There's an invisible force keeping people tied to what they've always done - and it's stronger than logic or better features.

The key? Understanding market gravity isn't about your product. It's about breaking the momentum of customer habits.

Watch to learn how to launch your brand with enough force to escape the pull of the familiar 🚀

#ProductLaunch #BusinessStrategy #Innovation

[Scott Zaleski @ScottZaleski]

Ever wonder why Google Ads keeps telling you to increase your budget? Here's what your Google rep isn't telling you...

Think of Google reps like car salespeople - their goals and your goals aren't always aligned.

The key? Stop treating platform recommendations as expert advice. Start seeing them as sales pitches.

Watch to see why Google rep "optimization tips" might not be optimizing for you 🎯

#GoogleAds #DigitalMarketing #BusinessStrategy

[Scott Zaleski @ScottZaleski]

Want to know why prospects suddenly started picking up my cold calls? Hint: It wasn't the script, time of day, or even my phone number...

How I turned a random win into consistent success in my business.

The key? Stop treating wins like luck. Start treating them like data. Learn how to spot patterns in your successes and turn them into repeatable strategies.

Watch to see how one accidental discovery became a game-changing business approach 🎯
#BusinessStrategy #MarketingTips #BusinessGrowth

[Scott Zaleski @ScottZaleski]

The One Thing Great Marketers Do Differently....

How to get tons of new marketing ideas by changing your mindset.

[Scott Zaleski @ScottZaleski]

The Dangers Of Hiring A Freelancer.

I've heard this a few times recently: "My Website Guy Just Quit!"

Website Builds are notorious for running over timeframes and over budgets.

Everyone knows this and probably has had this painful experience. Some people, who build sites actually plan on it. It’s part of their sales process.

They overpromise on timelines and under bid on costs. Then they win the business but there isn’t enough margin to get the project done right. So half way through they tell the business owner that it’s taking longer and they need to charge more or the work will stop. At this point the business is too entrenched to back out.

I’ve had owners choose another team for cost reasons and then come back to me 6 months later and say it didn’t work out and now they want to work with us to pick up where the other team left off.

What I’m hearing a about recently is website freelancers just quitting in the middle of a project. The excuses I hear range from - “They just had a baby and don’t have time to build the site anymore. I've also heard...

"For mental health reasons they aren’t going to be able to work on the project anymore. Good luck!”

For business owners building a new website it’s important to ask what’s the backup plan if your freelancer quits? Who will finish the project?

A team of one person will leave you in a very difficult position when that person runs into life situations. So find the right team and make sure they have a backup plan.

[Scott Zaleski @ScottZaleski]

Should you hire a specialist or a generalist to handle your marketing channels?

A generalist may be cheaper BUT it could be costing you much more money with sub par results.

Hawke Media was built on the idea that having a specialist by marketing channel will get you better results than a generalist who does everything.

And we’ve proven this is true!

One example is a brand with a great community that signed with us in January 2022. They were using in house generalists and were growing. They gave us their yearly goals based on current projections and…..

We hit them in 65 Days!

That’s the power of a specialized marketing team!

[Scott Zaleski @ScottZaleski]

It's my birthday today and I'm feeling truly blessed. I thought a great way to give back is offer some value here....

One of the beauties of working at Hawke Media is that I have access to 230 + marketing experts at my fingertips!

I’ve decided to make this available to you also.

So if you have a specific question about: Branding, Personal Branding, Website conversions, Paid Media, Social Media, Email Marketing, Affiliate Marketing, TikTok Shop, Content Creative, SEO, Amazon, or anything related to digital marketing…..

Then leave me a comment below and I’ll put some answers together for you in my upcoming videos when I ask The Hawke!

If it's something very specific, we can schedule a call and we're happy to help!

Till then…. I’ll see you in the lab!

[Scott Zaleski @ScottZaleski]

Tesla On Marketing: How to post electric content!

In 1905, my buddy Nicola Tesla famously said: If you want to find the secrets of the social media marketing universe think in terms of energy, frequency, and vibration.

Wow…he really was ahead of his time!

So, what does this mean for your social media posts?

1). Put some energy behind your posts! Make them fun. Do some edutainment. Remember - energy = entertainment = engagement = sales!

2). Post frequently to stay top of mind. If people aren’t thinking about you, they ain’t buying.

3). For Vibration - think of an earthquake. It shakes things up a bit! It gets people to notice. You need to stir the pot a little and put some vibrations into your posts….or you become vanilla.

So, for social media posts…. Listen to my man Tesla. He’s electric!

[Scott Zaleski @ScottZaleski]

I know influencers who post and promote a product without even taking it out of the box! They just say whatever the company tells them to say and collects their fee.

Unfortunately, this still works and people still buy products based on these fake recommendations…… BUT people are getting smarter.

If you see an influencer pushing one shampoo as the BEST this week and next week they say the same thing about a different brand….. the gig is up.

So what should businesses do to boost their brand awareness?

Instead find brand ambassadors.

Brand Ambassadors are influencers who love your product genuinely. They did their research and they don’t promote similar products. Often, they post about the same products month over month. They’re partners with the business.

@TimFerrissShow is a perfect example of this. He talks about products he actually uses AND he tests the market. He talks about playing the Long Game and working only with brands he really cares about.

Tim is a brand ambassador for the products he recommends and I often buy the stuff he recommends because of that. Essentially, I trust Tim, and Tim does the research for me so I can make a quicker decision and have a high likelihood of being happy with the product.

So business owners….. find brand ambassadors to partner with because nowadays …. People don’t trust influencers.

[Scott Zaleski @ScottZaleski]

Have you ever turned down a client?

Some clients just aren't worth it. It's important to know the red flags of who not to work with. And sometimes a "no thanks" today saves you a bunch of trouble down the line.

I'd love to hear what reasons made you turn down a client and what you'd say no to. Leave a comment below and here's to growing with the right clients.

[Scott Zaleski @ScottZaleski]

Marketing is like an investment portfolio. You’ve got to diversify.

And you need to diversify across asset classes.

If you’re getting all of your sales through one channel, you’re one change by that channel away from taking a massive hit in your sales.

Here is how to diversify your marketing efforts and channels to use.

Social Media - Both paid ads and organic social posts fall under this category.

Affiliate Marketing - this includes PR, publications, influencers, Amazon Affiliate, and TikTok Shop.

Lifecycle - This is the channel you own and you want to grow Email and SMS and news letters to communicate directly with your community.

TV & Radio - These channels are great for some brands and now a log you can do in the digital space here with CTV

Search Engine Marketing - including Google, Bing, and other search engines and SEO of course.

Events - Live events. and virtual events can really grow your brand awareness and connect with your community.

Partnerships - this is an area many companies miss. Partnering with complementary brands can double both of your audiences and provide unique opportunities to co-market both companies. Also having referral partners can drive a large amount of trusted people to your brand through third party validation.
Print Marketing - This can be in magazines or books that tell your brand story and expand awareness.

Personal Branding - People connect with People and having a personal brand at the head of your company can do wonders for connecting with your audience.

Podcasts - Podcasts are so prevalent now there is virtually a podcast for every vertical you can think of. Do some research and make an effort to get onto the podcasts that will boost your brand OR start one yourself.

All of these areas can boost your brand if done correctly. Do an analysis of your marketing portfolio. What’s working? What areas can you put more effort into?

Then diversify and build a stronger brand that can weather any channel-based storm.

[Scott Zaleski @ScottZaleski]

It's how to use software to entice your followers to opt in to joining your email list. It's really pretty cool.

If you can take 100k follower on IG and turn them into 20k email list you've just identified who your best followers are and can then nurture them for Black Friday Cyber Monday deals and anything else. I've seen this work really well and has great customer experience.

[Scott Zaleski @ScottZaleski]

How To Turn Your IG Followers Into Email Subscribers With https://t.co/dOVlMMBOkt!

Many business owners want to pad their email subscriber list before BFCM and the holiday buying season. https://t.co/dOVlMMBOkt has the tools to do just that.

In this interview with CEO Brett Bernstein, we discuss exactly how to to grow your email list using social media and Gatsby.

Here is a short clip below and the full interview is on my YouTube channel linked in the comments below.

Enjoy!

Full interview is here: https://t.co/8pGcZmFKLJ

[Scott Zaleski @ScottZaleski]

Create space for your marketing team.

What does that mean?

It means to allow some time to experiment with new ideas that aren't yet proven. To have a safe space to test something new and then track your results to see what hit's and what doesn't.

Sometimes you'll be surprised by what works and it will open new paths to revenue you haven't thought of yet.

For larger ticket items, I've seen a webinar be the thing that pushes people across the finish line and drive a much higher purchase rate. I've also seen where polished professionally done video's flop repeatedly and a gritty UGC video take the cake and drive in massive amount of purchases.

Sometimes these things are counter intuitive.

For the marketers out there, what's a marketing strategy you tried that produced surprising results?

[Scott Zaleski @ScottZaleski]

@iamnot_elon Yes!

[Scott Zaleski @ScottZaleski]

https://t.co/5GC7fHdC6O

[Scott Zaleski @ScottZaleski]

Q4 is here and that means it's Black Friday Cyber Monday sales season!

This year let's Cut Out The Black Friday BS and get to what works. I'm excited to be a speaker on this panel with Roddy Smith from https://t.co/y6OV3uhVes, Omri Katz from Dialogue, and Scott Riley from Live Forever Golf where we dive into what NOT to do for BFCM buying season.

Check out the on demand talk by clicking the link below and set your business up for a monster Q4!