scott van den berg

Founder Influencer Capital | We invest with the web’s most recognizable faces and put startups in front of millions of consumers in exchange for equity

[scott van den berg @ScottvdbergIC]

To sell John Brown what John Brown buys, you’ve got to see things through John Brown’s eyes. And the way to get John brown’s vision is to listen to what John brown has to say.

[scott van den berg @ScottvdbergIC]

The crowdfunding campaign is still open so if you want to be part of their journey, now is the chance! You can invest with as little as $50 and can find more information about it via the link below.
https://t.co/60NeLsgzZj

[scott van den berg @ScottvdbergIC]

I just invested in my first crowdfunding campaign, and funnily enough the company has a lot to do with Influencer Capital.

Actor Noah Schnapp, who plays Will on Netflix’s hit series Stranger Things co-founded tbh, a company that aims to reinvent hazelnut cocoa spread Nutella.

[scott van den berg @ScottvdbergIC]

I am excited to see where tbh will end up in the upcoming years. Hopefully, tbh will soon be available in all supermarkets in the Netherlands, so that it will be easier for me to eat tbh every day!

[scott van den berg @ScottvdbergIC]

The marketing is not built around nor impacted by an individual creator. The individual creators are not becoming the face of the brand. Because of this, we can maintain continuity even after they exit the company.

[scott van den berg @ScottvdbergIC]

PRIME is on a trajectory to become one of the fastest consumer startups to reach unicorn startups, but I see one main problem.

The company is unsellable.

Hear me out in the treat

[scott van den berg @ScottvdbergIC]

Because we invest with a group of creators, we can create more impact. Multiple creators will post about the consumer startup so more consumers will see it more often. The consumer won’t only see creator A promoting it but also creator C, F, G, etc.

[scott van den berg @ScottvdbergIC]

That’s why we at Influencer Capital invest with groups of the web’s most recognizable faces. A group can consist of 5 creators, but also of 50 creators depending on what type of creators you are targeting and how involved you want them to be.

[scott van den berg @ScottvdbergIC]

Yes, of course, they can pay themselves dividends eventually, but that is not where the big check for shareholders comes in. The value of companies is always in equity.

[scott van den berg @ScottvdbergIC]

When 50 Cent partnered with Vitamin Water to endorse the brand, he didn’t want cash. He wanted equity and got it. Three years later, the company was acquired by Coca Cola resulting in a payday of $100m for 50 Cent.