Script Marketing

Script Marketing helps landscaping businesses grow through full-service marketing, and through The Landscaping Growth Script podcast.

[Script Marketing @ScriptMktgCo]

While your crews are out installing lights this season, they're also sitting on next year's best marketing content.

Before-and-afters. Night video. Client testimonials.

Collect it now, or start from a blank page again next September.
https://t.co/QGycjya2K0

[Script Marketing @ScriptMktgCo]

Stop quoting holiday lighting by linear foot.

Start offering three packages: Classic, Enhanced, Signature.

Given three options, people choose the middle one almost every time. Price accordingly.
https://t.co/QGycjya2K0

[Script Marketing @ScriptMktgCo]

If you offer holiday lighting and you're waiting until November to market it, you're already behind.

Not on effort. On timing.

Your ideal clients started thinking about the holidays before you started posting about it.
https://t.co/QGycjya2K0

[Script Marketing @ScriptMktgCo]

Client feedback only gets you part of the story.

The rest is sitting in your own sales process — your discovery questions, your follow-up speed, your proposal.

Most owners never look.
https://t.co/yWZObhLL8m

[Script Marketing @ScriptMktgCo]

Most landscaping companies ask:

“Why didn't you choose us?”

And get a polite, useless answer.

Better: “We're always trying to improve — was there anything that felt off, even something small?”
https://t.co/yWZObhLL8m

[Script Marketing @ScriptMktgCo]

You lost the job.

“They went with someone cheaper” is a guess.

Not a diagnosis.

If you don't know why you're losing, you can't fix anything — you're just hoping the next bid goes differently.
https://t.co/yWZObhLL8m

[Script Marketing @ScriptMktgCo]

Open rates and click rates aren't vanity metrics.

They're telling you who's warm, who's interested in what, and who's already gone cold.

Most companies just aren't looking.
https://t.co/IOSI7cuDAJ

[Script Marketing @ScriptMktgCo]

A pool client and a maintenance client should never get the same email.

Segment your list by client type. If you're design-build, segment it by project type too.
https://t.co/IOSI7cuDAJ

[Script Marketing @ScriptMktgCo]

Google decides how you rank.

Instagram decides who sees your posts.

Your email list? You decide when people hear from you.

That's the one channel nobody can take away.
https://t.co/IOSI7cu5Lb

[Script Marketing @ScriptMktgCo]

Marketing isn't a project you finish.

It's more like a landscape than a monument.

You tend it consistently, or it goes to seed.
https://t.co/VidgXWUUEa

[Script Marketing @ScriptMktgCo]

Most landscaping companies never check their lead response time.

Homeowners are usually comparing 3–4 companies at once.

A lead that sits for 6 hours has often already called someone else.
https://t.co/VidgXWVstI

[Script Marketing @ScriptMktgCo]

“Set it and forget it” marketing is dead.

A stale Google profile, an untouched website, and reviews from two years ago don't say “trustworthy” anymore.

They say “we stopped paying attention.” https://t.co/VidgXWUUEa

[Script Marketing @ScriptMktgCo]

Blogs and long videos still work.

They’re just not where the real battle happens.

That fight is in the 6 seconds before someone decides you’re worth 15 minutes of their time.

https://t.co/axUBwDJdZ6

[Script Marketing @ScriptMktgCo]

If you’re making videos for social media, stop wasting your first 3 seconds on:

“Hey guys, it’s [name] from [company]…”

Put that on screen as text instead. Use your voice for the hook, not the intro.

https://t.co/axUBwDIG9y

[Script Marketing @ScriptMktgCo]

Most landscaping companies think their marketing gets minutes.

It gets seconds.

Three to six, to be exact — and that’s the whole window where someone decides if you’re even in the running.

https://t.co/axUBwDJdZ6

[Script Marketing @ScriptMktgCo]

You don't need a bigger ad budget to show up in local search.

You need your happiest clients to say so, in fifteen seconds, on Google.

That's it. That's the whole system.

https://t.co/1eo2SEmQdM

[Script Marketing @ScriptMktgCo]

There's a real threshold around 4.0 stars for local map rankings.

Below it, you're filtered out almost completely.

Above it, you're a real contender.

Check your rating before you touch your website.

https://t.co/1eo2SEmQdM

[Script Marketing @ScriptMktgCo]

Most landscaping companies think a bad Google ranking means a bad website.

It usually doesn't.

That local map section is ranked mostly by reviews, not your homepage.

https://t.co/1eo2SEmQdM

[Script Marketing @ScriptMktgCo]

The best sales visit isn't the one with the slickest proposal. It's the one that proves you actually listened.

https://t.co/sbqTTcJwh5

[Script Marketing @ScriptMktgCo]

A homeowner isn't buying your filtration system. They're buying fewer weekends spent maintaining it. Translate the feature or lose the sale.

https://t.co/sbqTTcIYrx