Sean Benesh

I help rural communities & outdoor events get unstuck by giving them clear branding & marketing direction that leads to real visibility & momentum

[Sean Benesh @seanbenesh]

@CFL love it!

[Sean Benesh @seanbenesh]

Got back to Portland yesterday afternoon after spending the weekend in Flagstaff shooting Village Gravel.

Wow ... one of the most amazing gravel races I have ever been a part of. Absolutely spectacular.

Working frantically in between classes to get all of the photos edited.

[NW Trail Alliance @NWTrailAlliance]

Happening tonight at evo (Portland).

RSVP: https://t.co/01UxILeMVP

[Sean Benesh @seanbenesh]

Race directors: How much are you spending on ads?

Meta. Google. Sponsored posts. Cycling media. Boosted posts when registrations need a push.

Is it actually driving registrations?

I’m not anti-ads. I’d just rather play the long game. https://t.co/C9EXcRofWK

[Sean Benesh @seanbenesh]

Race directors: ads or no ads?

I’m curious how paid advertising fits into your race marketing strategy.

Are you running ads on Facebook or Instagram? Google? Cycling-specific websites or newsletters? Somewhere else?

Do you feel like you’re actually seeing a return?

[NW Trail Alliance @NWTrailAlliance]

This Thursday, Freehub PRESENTS brings the mountain bike community together for an evening of films, culture, and a fundraiser benefiting NWTA.

The event is FREE, but your support of NWTA can make an impact.

Thursday, August 20
6–9 p.m.

RSVP: https://t.co/01UxILeMVP

[Sean Benesh @seanbenesh]

@psuviksFB 🔥🔥🔥

[Sean Benesh @seanbenesh]

One of the biggest misconceptions about tourism marketing is that creating better social media content requires a bigger budget.

Read article: https://t.co/cS4QqJiv2Y

[Sean Benesh @seanbenesh]

@psuviksFB yes!!! 🔥

[Sean Benesh @seanbenesh]

LOAM has taken a few different forms over the years. It started with coffee.

And now it is time for another change.

I am folding LOAM into my personal brand and bringing everything together under my own name. https://t.co/6vdrN5BWT2

[Sean Benesh @seanbenesh]

Rural communities need a social media plan.

But “plan” doesn’t have to mean a 40-page strategy document, a marketing department, expensive cameras, or a giant content budget.

It can be much simpler than that. Start by answering questions like: Who are we trying to reach?

[NW Trail Alliance @NWTrailAlliance]

Mountain biking deserves the big screen.

Join @freehubmag and @evoportland on Thursday, August 20, for an evening celebrating the riding, stories, people, and places that make mountain biking what it is.

Capacity is limited, so RSVP: https://t.co/01UxILeMVP

[Sean Benesh @seanbenesh]

What if your rural community has basically no budget for content creation?

Start anyway.

Seriously.

Use the smartphone already in your pocket.

Walk downtown. Visit a local business. Head out to a trail. Show what’s happening at an event. Talk to the people in your community.

[Sean Benesh @seanbenesh]

Better social media content doesn’t require a bigger tourism budget.

You don’t need more cameras, software, staff, or gear.

Some of the best creator tools are inexpensive, free, or already in your pocket.

My latest article shares the tools I recommend. https://t.co/cS4QqJiv2Y

[Sean Benesh @seanbenesh]

If you head up social media for a small town or rural community, how do you create and/or capture content?

I don’t think the answer starts necessarily with buying more gear.

The bigger skill is learning to notice the stories, capture them, and consistently share them.

[Sean Benesh @seanbenesh]

@FlyFrontier Wow!

[Sean Benesh @seanbenesh]

I put together a free ebook that shows race directors how to build a simple content marketing system that works before, during, and after race day.

Grab your free copy: https://t.co/iEktAKS8yp

[Sean Benesh @seanbenesh]

Most race marketing starts too late.

Your content should build visibility, trust, and momentum long before you ask someone to register.

That is why I created Beyond the Registration Push, a free practical guide for year-round race marketing.

Learn more: https://t.co/r1H9eUW2rV

[Sean Benesh @seanbenesh]

One of the questions I hear from race directors is, “What do I post after my race is over?”

My answer?

Tell the stories you did not have room to tell during race week. These stories can become articles. Those articles can then fuel Reels, carousels, newsletters, etc.

[Sean Benesh @seanbenesh]

Your race deserves more than a registration push.

Learn more: https://t.co/HTDtkKHJw8