Sean Callanan

Helping teams drive revenue from digital in #sportsbiz

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[Sean Callanan @seancallanan]

NFL fan streamers can’t show live games. Enter animation.

A smart workaround for creator-led watch-alongs — and a useful signal for where fan engagement is heading.

Featured in today’s Sports Geek Reads: https://t.co/h6JG3BcvJO

[Sean Callanan @seancallanan]

Everyone noticed how fast entry to the MCG was for the NFL game. Then asked why footy can't be like that.

Answer: throughput, staffing, bag policy. One-off event budget vs 45,000 people every week.

https://t.co/DPmpjBIMqM

[Sean Callanan @seancallanan]

New @SportsGeek episode: Sean King from @VeritoneInc on why your archive is a goldmine, not a storage cost.

His warning: the engineers who can pull footage off old tape won't be around forever. The window to digitise history is closing.

Episode 459 https://t.co/CByMfiVKCo

[Sean Callanan @seancallanan]

18.5 million average US viewers for an NFL game played at the MCG.

International windows aren't a novelty slot anymore - fans showed up for the fixture, not the time zone.

https://t.co/lsJS9ICgrq

[Sean Callanan @seancallanan]

Goodell hinting the NFL could exit its rights deals early is a big deal.

The most valuable inventory in sport wants to re-cut for a streaming era.

Featured in today's Sports Geek Reads.

https://t.co/iK8AN4xbex

[Sean Callanan @seancallanan]

OpenAI doesn't have a sports feature. It has a sports business.

Best read yet on where the AI answer layer fits in sports media.

https://t.co/G1yL3uitEo

[Sean Callanan @seancallanan]

FloSports: $200M business, 1m+ subscribers, built on the sports nobody else wanted.

Underserved doesn't mean unprofitable.

https://t.co/D0LrX1L3YG

[Sean Callanan @seancallanan]

54 cameras. 25,000 ST 2110 flows. REMI production from Stamford to 200+ countries.

The NFL's Melbourne game was a genuine production milestone, not a novelty fixture.

https://t.co/Rgx8NZ7bKl

[Sean Callanan @seancallanan]

Memphis Grizzlies have made DAZN their exclusive local broadcast partner from 2026-27.

Streaming is now the default answer for local NBA rights, not the RSN.

https://t.co/lcfUFgvjf6

[Sean Callanan @seancallanan]

The NFL's $100m youth and flag football investment from the 1990s is the reason its global growth push works now.

Participation pipelines pay out on a long clock.

https://t.co/gNmxHFr7fS

[Sean Callanan @seancallanan]

Remember when stadiums had to put "rain hats" in data centres?

Andrew McIntyre shared wild stories from Wrigley Field's tech restoration, including making sure Wi-Fi enclosures didn't become peanut shell collectors.

Historic venues = creative solutions

https://t.co/YG4wtzkKsP

[Sean Callanan @seancallanan]

Wimbledon won't credential influencers in 2027 after the US Open creator crush.

Saying no is easy. Designing tiered creator access is the actual work.

https://t.co/zNzDypeZpQ

[AFL @AFL]

Game recognises game, @NFL 🙌

[San Francisco 49ers @49ers]

You've made us feel at home ❤️💛

[David Lombardi @LombardiHimself]

Melburnians who hadn't previously been fans of the 49ers celebrated at SF's team bar after the game, including this guy — who's already planning a trip to the Bay Area to catch a game.

“It wasn’t just win. It was the start of a relationship, the relationship between San Francisco and not just Melbourne — but Australia. Melbourne is the sporting capital of the world. And we get behind any team, but seeing how San Francisco has come over here and immersed themselves in our culture and our community — the love goes both ways. We love it.

“You guys haven’t just come over here and won. You guys have come over here and captured our hearts. We are San Francisco. Melbourne, San Francisco. That’s it, mate."

[Joe Pompliano @JoePompliano]

These aerial shots from @Lensaloft of yesterday's NFL game in Melbourne are fantastic 👏

[Sean Callanan @seancallanan]

NFL's 32 teams made an estimated $23.5B last year, up 6%.

TV is still the engine - which tells you everything about the next rights cycle.

https://t.co/nR01Ad1qvX

[Sean Callanan @seancallanan]

$484 to watch every NFL game this season. Eight networks.

Fragmentation isn't a media problem, it's a fan problem.

https://t.co/dZFNGeYGTk

[Sean Callanan @seancallanan]

LIV Golf: $5 billion spent, now in bankruptcy - and player contracts are a big slice of the liabilities.

Guaranteed money is only guaranteed while the balance sheet holds.

https://t.co/y1tMbu0nMd

[95.7 The Game @957thegame]

Kittle shows love to the Australian fans after a sellout crowd in Melbourne and apparently picked up some Aussie lingo as well. 😅🇦🇺