Search Influence

New Orleans-based digital marketing agency: #SEO, #PaidAdvertising, #Analytics & #Tracking.

🔸 Specializing in Higher Education, Medical & Tourism

[Search Influence @SearchInfluence]

🤖 AI doesn’t "read" your content. It interprets structure.

We helped a travel platform implement scalable schema. The results?

📈 +79.6% organic clicks
📈 +35.7% impressions
📈 +32.7% CTR
✨ Included in AI summaries

Structured data is an AI visibility strategy! 👇

[Search Influence @SearchInfluence]

If your program only shows up on Google, you're missing out. 🚨

Our 2026 UPCEA study found 54% of prospective students now use AI to research programs (up from 35%). Traditional search is still #1 (80%), but the gap is closing fast.

Full data: https://t.co/c7dIVMHT5u

[Search Influence @SearchInfluence]

Most AI search advice stops at "optimize." We go further. 🛠️

Join our Nov 5 AI Search Strategy Lab:
• Get a custom AI visibility report for your page
• Watch 3 live teardowns + Q&A
• Unrecorded, small-group format

Grab one of the remaining spots 👇 https://t.co/5F4LnfwR4s

[Search Influence @SearchInfluence]

👀 83% of prospects read AI summaries first. 🖱️ 59% click the source.
Before they ever visit your site, their choice is almost made. Join our free Nov 3 webinar with @UPCEA to learn exactly how AI summaries are built and how to get recommended. Register: https://t.co/8cSVKDkTSi

[Search Influence @SearchInfluence]

📊 @paulakfrench’s new guest blog for UPCEA reveals fresh data from our "How Prospects Search in 2026" research.

The big stat: 56% of prospects consider 3 programs or fewer before applying.

See what it takes to make their shortlist 👉 https://t.co/BPZEmgGREp

[Search Influence @SearchInfluence]

🎉 We're proud to be named a 2026 Best Places to Work honoree by New Orleans CityBusiness!

Read how our team culture keeps landing us on this list, year after year: https://t.co/5sKKsJClUR

[Search Influence @SearchInfluence]

Daily AI search by prospective students jumped from 25% to 40% in just one year. 📈 AI is now deciding which programs make their shortlist. Join Search Influence & UPCEA on Nov 3 to learn how AI recommends programs & how to adapt your marketing. Register: https://t.co/Pvk3L9ULrO

[Search Influence @SearchInfluence]

A student's shortlist used to form after campus visits. Now, it forms after a few prompts.

Our UPCEA research shows students use AI to research & narrow down programs well before any human chat. Your content is the raw material!

🤖 Get the report: https://t.co/xtCssOrGCG

[Search Influence @SearchInfluence]

💡 56% of prospective students consider 3 programs or fewer before applying.

Your program needs to earn a spot early, and AI is shaping which ones make the cut.

See the data in our new report, How Prospects Search in 2026: https://t.co/AUOl8sl4Yy

[Search Influence @SearchInfluence]

🎓 Heading to the AMA Higher Ed Symposium?

Join @paulakfrench & Harvard PON's Tara Pope on Nov. 10 for "Build AI Visibility That Drives Enrollment." Learn to turn AI visibility into real enrollments!

Session details: https://t.co/8uQpb1dcXX

[Search Influence @SearchInfluence]

When did you last ask AI to recommend a program?

Your prospects are doing it constantly. 🤖

Join Search Influence this Nov for 2 sessions on our 2026 research:
🖥️ Nov 3: Free AI Search Webinar
🛠️ Nov 5: Hands-on AI Search Strategy Lab

Save your seat: https://t.co/uxkCEQEnkG

[Search Influence @SearchInfluence]

Search Influence & UPCEA just released Year 2 of our AI search research!

📈 Daily AI search use by prospective students jumped from 24% to 39% in a single year. Non-users dropped from 17% to 12%.

📋 See how search behavior is changing: https://t.co/yalH1gTToZ

[Search Influence @SearchInfluence]

Happy 2-year workiversary, Audrey! 🎉

Her standout year:
📈 Spearheaded ChatGPT Ads pilot
👩‍🏫 YouthForce intern supervisor
🎯 Crushed an annual campaign goal in just 9 months!

Plus, she brings the best music & cat pics (hi Frankie! 🐱) to our team. Thanks, Audrey!

[Search Influence @SearchInfluence]

Survey of 300 families seeking senior living:
🥇 #1 factor in choosing a community: Pricing transparency
🛑 #1 hardest thing to find online: Pricing transparency

Don't lose to competitors by hiding costs. 🔗 Full data: https://t.co/F3OIwn2LnW

[Search Influence @SearchInfluence]

For four years, the women on our leadership team have returned from the New Orleans Chamber’s Power Up conference with ideas to share.

Angie Scott said it best: “We love bringing learnings back to our team.”

https://t.co/d7ObAYDd2E

[Search Influence @SearchInfluence]

📍 Happy Wednesday from SMASH! Our team is on the ground and soaking up the latest in the senior living marketing.

If you see @paulakfrench around the conference, stop her and ask what's the top AI search visibility tactic your community should prioritize right now.

[Search Influence @SearchInfluence]

🔍 We surveyed 300 families searching for senior living. Getting named in an AI answer moved the needle more than almost anything else we measured: 69% trust that community more, and 65% visit its website because of it.

Full report: https://t.co/BD0V8sbyc1

[Search Influence @SearchInfluence]

🏡 Families researching senior living haven't stopped using Google—they’ve just changed how they use it.

Of 300 families surveyed, 80% read the AI Overview before scrolling to organic results.

Download the full report for more data: https://t.co/jovG3IFo8A

[Search Influence @SearchInfluence]

How well does your website actually show up in AI search? 🔍 Find out in minutes, free.

Our AI Website Grader gives you instant, actionable insights on where you stand today and what to fix first.

Try it free: https://t.co/DqgIqYXkQW

[Search Influence @SearchInfluence]

Partner with us for AI & organic SEO, and your first 6 months follow a clear path:

1️⃣ Strategy & Alignment
2️⃣ Execution
3️⃣ Early Wins
4️⃣ Leadership-ready Results

🧭 Swipe to see each phase.
Let's start a conversation: https://t.co/VjW6YuzrxN

[Search Influence @SearchInfluence]

Celebrating 15 years with the Center for Restorative Breast Surgery! As they set the standard for advanced microsurgical breast reconstruction, we’re proud to share their story with the world. Thank you for 15 years of trust & partnership. Here’s to everything ahead! 💙