SearchLab

Show up where your customers search. Local automotive SEO and PPC for multi-location brands.

[SearchLab @SearchLabAgency]

Week two of our image recreation test, the results appear to be identical.

The original image is on your left and the new recreation is on the right, let us know if you spot any differences. These image models are getting good.

[SearchLab @SearchLabAgency]

Your dealership schema shouldn’t stop at AutoDealer.
Layer in Product, Review, and FAQ where relevant.

[SearchLab @SearchLabAgency]

Coming up at SMX Advanced Boston 🎤

Susan Yen will be taking the stage to break down what’s next in paid search and what you should fix before turning on Smart Bidding.

As we move deeper into a signal-first, AI-driven era, this is a session you won’t want to miss.

Join us in Boston!

#SMX #SMXAdvanced #PPC #PaidSearch #SearchLab

[SearchLab @SearchLabAgency]

Blog about local community events or sponsorships. It builds "Local SEO" relevance that generic automotive content can't touch.

[SearchLab @SearchLabAgency]

There is a reason they build certain cars for various conditions, like weather and off roading. It is because each driver has a unique need based on their location. If you live in snowy mountains all wheel drive is a must.

It truly is no different with your ad accounts, each location has a unique need, so make sure you ads, and strategy match the location.

PPC Expert Susan Yen covers all of this, and more in the newest episode of PPC Real Talk.

Check out the full episode: https://t.co/iUvUBaa0b4

[SearchLab @SearchLabAgency]

Set it and Forget it, is a great strategy for a crockpot, but not so much for your ad accounts.

Join PPC expert Susan Yen as she sits down Dane Saville and they dive deep into why your ad accounts need more attention than you might think.

Watch the full replay here: https://t.co/KvYZaj798l

[SearchLab @SearchLabAgency]

You don’t have to be an SEO expert to start peeking under the hood of your competitors’ local search strategy.

There are tools and browser extensions that make it surprisingly easy to see what’s working for other businesses.

One example: GMB Spy, a free Chrome extension that gives insights into competitors’ Google Business Profiles.

Check out how: https://t.co/RDk053ko3O

[SearchLab @SearchLabAgency]

Your H1 is for keywords, not your logo. Make sure your primary keyword and city are clearly visible in the H1 tag.

[SearchLab @SearchLabAgency]

Blog idea:
“What’s the best [model] trim for daily commuting?”
That’s real buyer intent—not fluff.

[SearchLab @SearchLabAgency]

Reviews aren’t just social proof.
They’re keyword-rich content you didn’t have to write

[SearchLab @SearchLabAgency]

SRP filters = SEO opportunity.
Each meaningful filter combination can map to a search intent.

[SearchLab @SearchLabAgency]

Audiences in Miami and Minneapolis don't behave the same, neither should your bids.

PPC expert Susan Yen details exactly why your bidding strategy needs to align with the locations you're targeting, in the newest episode of PPC Real Talk.

Check out the full episode of PPC Real Talk here:

https://t.co/Nn6e0ddWQe

[SearchLab @SearchLabAgency]

Your homepage shouldn’t try to do everything.
It should guide users to the right next step fast.

[SearchLab @SearchLabAgency]

Last year we conducted one of the largest automotive GBP studies out there, and the results were eye-opening.

Check out a breakdown of the industry averages you definitely need to know.

https://t.co/nq4bio0xuw

[SearchLab @SearchLabAgency]

What exactly is location decay, and how can you prevent your ads from wasting budget on it?

Susan Yen dives into exactly that on the latest episode of PPC Real Talk.

Full episode: https://t.co/AjaQtl1w7B

[SearchLab @SearchLabAgency]

More content isn't the same as better content. AI won't save you if your strategy is broken.

Dane Saville sits down with Marketing Extraordinaire Ashley Segura to break down how to, and definitely how to not use AI in the newest episode of More Than You Can Chew.

https://t.co/vPn8QXltZv

[SearchLab @SearchLabAgency]

Comparison content (Model A vs Model B) is mid-funnel gold.
It’s where shoppers are deciding, not just browsing.

[SearchLab @SearchLabAgency]

Yes, this image was created with AI.

At SearchLab, we are always in the lab experimenting and learning, so we can always be at the forefront of digital marketing.

This experiment will test image creation.

Now, every week, we will upload it and ask the same AI to recreate the image exactly as it is, and we will be tracking the differences.

Help us track the differences each week, as we will be posting the recreated image every Wednesday. Or test along with us we would love to see your images and how they change. Tag us or use hastag #imagetrackSL so we can follow along with your experiment as well.

[SearchLab @SearchLabAgency]

GBP categories matter more than you think.

Primary category = biggest ranking lever, but don't forget the 9 secondary categories.

[SearchLab @SearchLabAgency]

Review extortion is real and scammers are preying on local businesses everywhere.

The good news is Google has steps you can take to stop your business getting flooded with bad reviews without having to pay a dime.

Watch the latest episode of Local Search Tuesdays to see exactly what to look for and the steps you need to take if you become a target.

Full episode: https://t.co/xktQnZTIOf