Season Builder

Equipping Athletes and Coaches to Realize Their Potential in Sports and Purpose in Life 🧩 Proven Framework | 💫 Trusted Mentorship | Let’s Connect 👇

[Season Builder @SeasonBuilder]

So thankful for the leadership and voice @JonGordon11 is for the importance of culture.

Thank you Jon for your support, example, and friendship!

[Coach Hines 🇺🇸 @CoachKurtHines]

Hills I will die on as someone who has coached high school football for over 29 years:

1. If you are not PASSIONATE about blessing, serving, and empowering those you are blessed to coach, this profession is not for you.

2. As much as we need to know our trade, getting to know (and to love), our players is far more important.

3. This is an INTENSE game, and it’ll never be “just a game”, but it IS a game. Remember that when you’re with your team, and more importantly, remember that when you’re with your family.

4. Just as we teach our athletes to “leave things better than they found them”, we need to leave our athletes better than they were when they first entered into our program. Never let a day pass without pouring into each and every individual.

5. Life is complicated enough, let’s not complicate the game in such a way that we take the joy of it away from others. In other words… Keep it simple.

6. Our words carry little (or NO), value, if we don’t practice what we preach. WE as coaches should be learning and growing each and every day, just as we expect our athletes to.

7. As much as we all want to win those championship rings for our athletes, make sure you don’t lose your wedding ring in the process.

8. The athlete that may be “difficult to reach/teach” (the one who may get on your last nerve more than you could ever imagine), is someone’s EVERYTHING. Get to know them as human beings, find out what motivates them, and do everything you can to help them to thrive.

9. Be where your feet are. Don’t fall into the trap of chasing logos and thinking that a higher division, a bigger school, or going from HS to college, or even college to the pros, is going to be more rewarding or fulfilling.

10. The legacy you leave as a coach will never be determined by your wins and losses, but by the lives you were able to change for the better!

[Season Builder @SeasonBuilder]

Well said Coach!

[Jeff Shearer @jeff_shearer]

5 days ago…@3strikes_AU set the vision:

“Whichever team handles adversity the best is probably your champion.”

He called it all, including weather delays.

“Figure out a solution when adversity hits b/c we’re going to have it & the champion does the best with it.” ⤵️
#WarEagle

[Season Builder @SeasonBuilder]

2026 Culture Clinic...
📌 Stovehouse - Huntsville, AL
📆 Wed. September 16
⏰ 9:00 AM - 2:00 PM

To learn more or register today, visit https://t.co/qEP3CRB5GB

[Season Builder @SeasonBuilder]

We are so grateful to our sponsors for their continued support! Thank you to CBS Bank for sponsoring the 2026 Culture Clinic!

[Season Builder @SeasonBuilder]

2026 Culture Clinic...
📌 Stovehouse - Huntsville, AL
📆 Wed. September 16
⏰ 9:00 AM - 2:00 PM
👉 https://t.co/qEP3CRB5GB

Guest Speakers:
⚾ Coach Butch Thompson @3strikes_AU
🏈 Dr. Braden Brown @DrBradenBrown
⚾ Kyle Stark

[Season Builder @SeasonBuilder]

Great week bringing Culture Builder to Little Rock Christian Academy!

10 teams…1 shared vision!

And we get to help them bring it to life! We are honored with this opportunity!

[Season Builder @SeasonBuilder]

Hear from a few of the coaches who attended last year's clinic...

To learn more about the 2026 Culture Clinic and register today, visit https://t.co/qEP3CRB5GB

[Season Builder @SeasonBuilder]

Five years ago, Season Builder started with a simple belief: Athletes need more than performance training.
They need mentorship, personal growth, purpose, and support for the person behind the jersey.

Today, as we celebrate 5 years of impact!
- 2,611 athletes impacted through our team programs
- 66 teams served through culture development and leadership training
- Our first large leadership event launched through the Culture Clinic

We still believe the same thing we believed on day one: Sports are one of the greatest tools in the world for personal development when used intentionally.
And we’re just getting started.

Thank you to every coach, athlete, donor, supporter, mentor, speaker, volunteer, and friend who has helped build this mission over the last 5 years. Your investment is changing lives far beyond the game.

Here’s to the next season.

[Season Builder @SeasonBuilder]

Really proud of the resilience of this team. Don’t stop now!

[UAH Chargers @UAHChargers]

SUPER REGIONALS BOUND!

@UAH_SB will head to Saint Leo, Fla., to take on the Lions for a Super Regional title and a spot in the NCAA DII Softball Championship Finals!

[Season Builder @SeasonBuilder]

2026 Culture Clinic...
📌 Stovehouse - Huntsville, AL
📆 Wed. September 16
⏰ 9:00 AM - 2:00 PM
👉 https://t.co/2RaH9bm04n

We've got a day full of guest speakers, practical coaching tools, and a special session on coaching mental health. Registration is now open to coaches and leaders looking to build a better culture for their team, business, or community!

Guest Speakers:
⚾ Coach Butch Thompson @3strikes_AU
🏈 Dr. Braden Brown @DrBradenBrown
⚾ Kyle Stark

[Season Builder @SeasonBuilder]

Who's coming to the culture clinic?
Here is the lineup:

⚾Coach Butch Thompson: Head Baseball Coach at Auburn University @3strikes_AU

⚾Kyle Stark: Former MLB Executive & Sports Culture Consultant

🏈Dr. Braden Brown: Director of Mental Health & Performance at BYU @DrBradenBrown

We can't wait to hear their wisdom and inspiration live and in person!

[Season Builder @SeasonBuilder]

Don't miss this opportunity to register early for the 2026 Culture Clinic. Get out of the classroom and spend some time learning more about your team. We've got a day full of guest speakers, practical coaching tools, and a special session on your athletes' mental health.

Register today for the Culture Clinic
📆Wednesday, September 16
⏰9:00am-2:00pm
👉https://t.co/2RaH9bm04n

[Season Builder @SeasonBuilder]

2026 Culture Clinic...
📌 Stovehouse - Huntsville, AL
📆 Wed. September 16
⏰ 9:00 AM - 2:00 PM
👉 https://t.co/2RaH9bm04n

Registration is now open to coaches and leaders looking to build a better culture for their team, business, or community!

@3strikes_AU @DrBradenBrown @CoachSpence15

[Season Builder @SeasonBuilder]

Great catching up with @Coach_Carroll talking Honest, Hungry, Humble culture at @LipscombMBB and learning from one of the best when it comes to pouring into athletes Lance Brown with WhoUWith ministries! Good day in Nashville!

[Season Builder @SeasonBuilder]

Season Builder is proud to announce the return of the Culture Clinic!

Join us on September 16, 2026 for another day of inspirational teachings, leadership development, and practical tools all designed to help you build a better culture.

[Season Builder @SeasonBuilder]

Another great day at Homewood! Great Culture Builder Workshop with @HWDgirlshoops ! Thankful Coach Harlow and his passion for developing and building great culture!

[Season Builder @SeasonBuilder]

Love this clip from the 2025 Culture Clinic by head coach Louis LeBlanc of Westminster Christian Academy.

Learn more about focusing on below the water line issues and so much more! Watch his complete talk at https://t.co/c9AuADwvD1

[Kevin DeShazo @KevinDeShazo]

Their approval/rejection doesn't determine your value. You don't have to absorb and wear their words. It's simply data to learn from - IF you are secure in who you are.

Stop living from the fear of man.

Know who you are.

[Jon Gordon @JonGordon11]

Today:

1. Look for the positives
2. Believe in yourself & others
3. Be thankful
4. Learn, improve, grow
5. Encourage someone
6. Replace HAVE TO with GET TO
7. Focus on Solutions
8. Trust in positive intentions
9. Let go of things you can’t control
10. Do your best!