Sponsorship has never been more powerful at times when traditional ways of communication are failing to cut through. Sponsorship Expert with 11 years experience
Amazing first day at #wimbledon2022: great rallies, backhands, forehands, atmosphere and most importantly: old friends and colleagues. Great to be back this week!
#tennis#event#london#wimbledon # sunshine https://t.co/iITqfZzt7K
Fantastic to see @ManCity's success coupled with the club's digital and content strategy paying off. Fantastic deal with Marathonbet announced today: https://t.co/ixoJQzqBg6
Long time in the making but great to see this now confirmed. Congrats Lorenzo Giorgetti and to his Commercial Team @acmilan. https://t.co/lNgB6OGEST #sponsorship#Puma#SerieA#ACMilan
I echo this finding.1 reason is surely a disalignment of planning cycles.While properties think 'long-term contracts', sponsors try to hit targets this quarter.Everything can happen in 1 quarter so priorities for sponsors shift quick while properties aren't agile enough to adjust https://t.co/8pzNK6ksvm