Sebastian

Bet on yourself, be good to people, and have fun.

[Sebastian @SebDoesAds]

@Bram_Querido Loom

[Sebastian @SebDoesAds]

Disagree on this one personally. While the algo uses those as references for what ad to serve, it's main priority is your optimization event (in most cases lowest cost conversion)

if you're not backing out on the campaign level over an extended period (7-14+ days) and it keeps spending on that ad then make some changes, but a big concern with this advice is that people see a high CPA or low ROAS on a historic winner and assume it's fatigued, pause it out then see worse account results over the long term despite 1-2 weeks of improvement.

Also in my opinion the BOF ad level data on meta is extremely faulty due to it being modeled, and making decisions on what to deliver budget to based on that isn't a great move. Plug the same account into triple whale and northbeam + look at it in ads manager and you'll walk away with three different stories of "what's working"

Had a case this year where I handed over an account, new manager turned off the historic top performers with high engagement and low ROAS, and saw better results for 1-2 weeks -- then nCAC spiked and revenue tanked. I'm certain meta does misallocate budget and there are plenty of cases where this action does help, but honestly I think it's much less necessary than media buyers want to believe.

How are you quantifying creative fatigue on these and determining when something needs to be paused out?

[Sebastian @SebDoesAds]

@herrmanndigital More creative solves this

[Sebastian @SebDoesAds]

@Peter_Quadrel This is the way

[Sebastian @SebDoesAds]

@max_blessen @bruno_BPW @max_blessen going to shoot you a DM, just had a case study with a client that went more native-style with this type of content for their ads and doubled revenue this month

[Sebastian @SebDoesAds]

@zachmstuck Have mostly been using them for ad inspiration (addressing main objections) love this idea

[Sebastian @SebDoesAds]

@xMech15 @thedulab Yessir

[Sebastian @SebDoesAds]

@BowTiedFM @thedulab Just screenshotted and cropped the tweet, here's the final version

[Sebastian @SebDoesAds]

@mattschnuck Very interesting data. Another little-known angle creators can gain an advantage with👀

[Sebastian @SebDoesAds]

@mattschnuck Amazing thread as always

Focusing on gratitude is the number 1 thing that keeps me performing at a high level every day.

[Sebastian @SebDoesAds]

@mattschnuck Action is the key to greater results, love this🔥

[Sebastian @SebDoesAds]

@Mike_Scully_ Send! Great work🔥

[Sebastian @SebDoesAds]

@ZssBecker 0x226fc53755CE53483b4FFC89a3dC4C56901338cA

[Sebastian @SebDoesAds]

@BoomerLFG 0x226fc53755CE53483b4FFC89a3dC4C56901338cA gm🎄

[Sebastian @SebDoesAds]

@ZssBecker 👀0x226fc53755CE53483b4FFC89a3dC4C56901338cA

[Sebastian @SebDoesAds]

@NathanCRoth gm

[Sebastian @SebDoesAds]

@coinbase @Sebw557

Future BAYC Holder #CoinbaseWalletSweepstakes

[Sebastian @SebDoesAds]

@yelotree @WickedBoneClub Time for WBC to dominate another platform #wbctakeover #solana

[Sebastian @SebDoesAds]

@Michaelbitman @NFTLlama My bad! Haven't seen any of them, I'll take a look back👍