#TOKEN2049, you blew us away!
Five floors packed with 25K+ attendees, 500+ exhibitors, and a true collision of innovation from every corner of Web3 under one big roof.
We joined this year as participants with two clear goals: scope the event for potential sponsorship next year and go deep on BD. Mission accomplished ✔️
Booth to booth, we met with builders, projects, exchanges, and partners — uncovering mutual synergies and mapping out ways to propel our ecosystems together.
And the results... a full pipeline of leads and opportunities we’ll be nurturing in the weeks ahead.
See you next year, Singapore (booth mode: ON) 👀 🇸🇬
By the time your page finishes loading, the race to decide which ad you see is already over.
Welcome to Programmatic Advertising: a fully automated marketplace of billions of daily auctions 🔄
Our new explainer walks you through how these auctions work, who’s involved, and how ads ultimately make it to your screen 📺
Verasity's advertising infra keeps the entire programmatic advertising supply chain clean and fraud-free — powered by blockchain, AI, and ML.
00:00 Welcome to Programmatic Advertising
00:14 Advertisers
00:29 Advertisers partner with DSPs
00:48 DSPs connect with SSPs
01:03 Supply Side Platforms (SSPs)
01:25 Ad Exchanges
01:58 Ad Delivery to Publisher
02:10 Publishers
02:35 Ad Display
02:46 Programmatic Advertising Cycle
The Ad Fraud Files 🗂️
Case 003: BADBOX 2.0
Smart TVs, tablets, phones, streaming boxes, projectors, even car infotainment systems…
BADBOX 2.0 — discovered mere months ago — is an Android malware supply chain operation 🦠 and the direct successor to the 2023 BADBOX botnet that hijacked tens of thousands of devices for the perpetration of ad fraud.
This time, over 10 million devices were compromised worldwide. Some shipped from the factory already infected, others were compromised the moment they were first powered on, and many more through look-alike 'decoy' apps downloaded from unofficial stores — a full supply chain of infection.
Once the backdoor was active, BADBOX 2.0 ran completely silent in the background, turning unsuspecting consumers — and their everyday devices — into a global fraud engine ⚙️
The bad actors behind BADBOX 2.0 used it to run large-scale programmatic and click fraud, siphoning ad budgets. At the same time, they hid behind victims’ IP addresses to carry out a wide array of digital crimes, such as credential theft and DDoS attacks. Every action was cloaked as legitimate traffic, making the operation almost impossible to distinguish from real, genuine users.
Google, HUMAN Security, and law enforcement joined forces to dismantle BADBOX 2.0. Together, they:
💥 Took down its command servers
🚫 Suspended linked publisher accounts
🏛️ Filed a federal lawsuit against 25 alleged operators earlier this year
The case remains ongoing, with the FBI issuing a public warning about the botnet in June 2025.
Ad fraud is always evolving and BADBOX 2.0 shows just how big the stakes are. At Verasity, we keep a close watch on operations like these to keep our advertising infra ready to defend ad campaign integrity, publisher revenue, and advertiser budgets worldwide.
If you think Mark Firth came to Verasity for a quick payout, you’re missing the whole picture.
The man is already rich.
He doesn’t need a big fat bonus or to dump tokens.
If he’s still here, it means ambition.
It means building something that lasts.
Look at how the communication flipped.
Boring.
Corporate.
Cold.
People hate it, but it’s on purpose.
They’re not talking to retail anymore.
They’re talking to governments, regulators, and advertisers with billion-dollar budgets.
Those people don’t care about memes.
They care about compliance and trust.
The intern tweeting “gm” are filler.
The silence on business is discipline.
They don’t care about the noise.
And the big plan?
It’s obvious.
Verasity is piloting with the UAE government.
They just launched the country’s first ever Ad Exchange and SSP under the Ministry of Economy’s NextGenFDI program.
Khaleej Times is onboarding.
This is much bigger than most people can imagine.
This is the foundation of a trusted digital ad ecosystem in the UAE.
First of its kind.
And it doesn’t stop there.
The team said twice that PoV will go live on the TRON mainnet as soon as third parties give the green light.
That’s not speculation.
That’s inevitable.
TRON is one of the biggest names in crypto.
When that goes live, it won’t be whispered.
It’ll be a big headline.
This is government adoption plus one of the biggest crypto partnerships you can get.
That’s why they’re boring.
That’s why they ignore the drama.
They’re not here to entertain Telegram chats or retarded fudders.
They’re trying to get into rooms where billion-dollar contracts are signed.
Mark Firth doesn’t need money.
He’s chasing legacy.
The goal is clear: Verasity wants VeraViews to become the gold standard in the advertising industry.
So yeah, the silence can be annoying.
But silence is what you expect when the play is this big.
Real adoption is slow and boring.
Until one day it isn’t.
One day it’s everywhere.
Don’t mistake quiet for weak.
Sometimes the quiet plan is the most ambitious of all.
And as Mark Firth himself said: “There’s a bigger picture here… and time will fill in the rest.”
If you are trading $VRA on dex you might have noticed that the liquidity on Ethereum is getting thin on Uniswap main LP.
The price impact for a $10k worth swap is 4%.
Most of the liquidity has been moved to the Binance Smart Chain LP ( guess why ? 👀 ).
Liquidity means $ETH / $WETH on Ethereum.
The best route to bridge is using the official bridge that calls the proxy contract I wrote about 1 month ago, and you can do that using the @hyperlane bridge at https://t.co/psdr8C5FF4 .
It's very cheap and you get all your tokens 1:1 on BSC.
Price impact on BSC for a $10k worth swap is low around 0.4% .
I think this is a good hint of what is going on behind the curtains, even if it's all speculation , this whole move would make 100% no sense without a Binance listing in sight imo.
.@WebX_Asia 2025 by @coin_post is a wrap! ✨
This year marked VeraViews’ largest offline event presence to date as Platinum Sponsors at Japan’s flagship Web3 conference, a milestone that also carried extra weight with the same organizers (WebX and CoinPost) already using our technology stack.
🔹 A first for us: it was the debut of VeraViews in an offline environment since launching our end-to-end advertising supply chain and the UAE's first home-grown Ad Exchange.
🔹 A perfect fit: WebX 2025 brought together a huge presence of publishers — one of our core clientele — giving us face-to-face opportunities to showcase how our solutions unlock new revenue streams from video content.
We were delighted to welcome strong interest at our booth and hold impactful meetings with some of the leading media publishers in the Asia-Web3 space. This included @CoinDeskjapan, @CoinMarketCap, SBI Investment, @Foresight_News, and many more who are already exploring how VeraViews can help them turn traffic into monetization opportunities.
The experience underscored the versatility and broad demand for our solutions, built to serve brands across all archetypes, industries, and ecosystems… including Web3.
We were proud to be represented by our CEO, CPO, CMO, and Marketing team, who connected directly with stakeholders and leaders from every corner of the business landscape.
A huge thank you to everyone who visited our booth and connected with us. 🙏 We’re excited to nurture the newly created relationships and continue building momentum after this bustling two-day experience.
See you at the next big stage!
If there’s one word to sum up the past few months at Verasity, it’s ‘acceleration’ ⏩
We've taken $VRA cross-chain to BNB Smart Chain, listing on @binance Alpha and opening the door to an entirely new and one of the largest market of traders and token holders in Web3.
Our business development efforts have been firing on all cylinders, securing more than a dozen new partnerships and technology integrations across a wide range of usecases and industries. Each is a testament to the rapidly growing market demand for our solutions and further propels Verasity’s footprint across more communities and ecosystems than ever.
On the product front, VeraWallet has shipped one of its most requested features: the Off-Ramp. This new functionality allows our users to seamlessly convert $VRA into FIAT currencies, bridging our ecosystem directly to everyday use.
And over at VeraViews, we’ve been making history. VeraViews launched the UAE’s first homegrown Ad Exchange under the Ministry of Economy’s NextGen FDI program, with THE largest publisher in the country already onboard.
Alongside these, and the plethora of other wins not covered in this post, our tokenomics conclusions is now in the final stretch. The last conditions are falling into place and the release is near. When it arrives, it will connect recent — and soon to come — progress as part of the most significant, strategic path Verasity has ever charted.
Holding $VRA feels like watching paint dry.
Days pass.
Nothing moves.
You see people getting impatient, giving up.
They're selling at a loss.
That’s the dumbest thing you can do.
Why?
Because we’re on the edge of the most parabolic phase of this bull run.
Bitcoin is gearing up for a blow-off top.
When that happens, liquidity will start flowing into Ethereum and alt coins like a tidal wave.
Until then, it’s a waiting game.
But if you believe in Verasity?
These are the dream levels to accumulate.
Perfect setup.
The disbelief phase.
That uneasy quiet before everything explodes.
Then comes that sudden, violent candle that wipes out months of doubt in one move.
And when it hits?
It won’t be slow.
It’ll be total chaos.
Screens lighting up.
Everyone asking, “What’s going on with $VRA?”
The FOMO will be unreal.
Be smart.
Be early.
Because when the mania starts, you don’t want to be the one buying 10x higher while the early crowd takes profit.
Scared money doesn’t make money.
Right now?
Zoom out.
Use your head.
Verasity is a blue-chip in the making.
The team is playing chess while others play checkers.
They know exactly what they’re doing and they’re one of the biggest holders themselves.
A tsunami of good news is coming.
You can bet they’ll time it to perfection.
It’s quiet now.
Quiet enough to think clearly.
But soon… it’ll be loud enough to make history.