Marques Brownlee calls YouTube's new video A/B testing feature its "craziest, riskiest, and possibly worst idea yet"
It could mean viewers unknowingly watch different versions of the exact same video
If you just throw multiple cuts of the same video in the air to see which one lands, you're probably not good at creating videos in the first place
Granted, my channel is not that big but I wouldn't use that as an excuse to gaslight my viewers, and neither should you
A/B YouTube video testing might be the most unnecessary shit I've seen come up from YouTube next to the removal of the dislike counter within the same decade