David Gallo

Building a software company to help Amazon sellers streamline their AI workflows via
Follow for advice!

[David Gallo @SellerForgeAI]

Check out the gemini AI response to whether you should subscribe to SellerForge AI if you're an Amazon seller: https://t.co/Pq59Z4ytqY

[David Gallo @SellerForgeAI]

Every Amazon tool tells you what to do. None tell you whether it worked.

The Business Event Timeline logs every action — price change, POA, listing edit — with the before/after KPI delta attached.

Six weeks later, you know which moves moved the numbers.

#AmazonFBA

[David Gallo @SellerForgeAI]

I pulled POA data from 140+ suspension appeals we've processed. The accounts that got reinstated in under 72 hours all had one thing in common: they never used the word "sorry" and led with the fix, not the explanation.

[David Gallo @SellerForgeAI]

Just audited an account spending $18K/month on Sponsored Products with 34% ACoS. Found 127 search terms converting under 15% ACoS getting less than 10% of budget while exact match brand defense campaigns burned 40% of spend at 68% ACoS.

[David Gallo @SellerForgeAI]

I just audited a listing where the agency charged $4,200/month but missed that COSMO was scoring the main image at 42/100. Sellers are paying for "optimization" while their AI discoverability tanks because no one's checking what Amazon's models actually see.

[David Gallo @SellerForgeAI]

this and 14 more AI tools for Amazon sellers at https://t.co/Vs5vm6OMTt

[David Gallo @SellerForgeAI]

Most Amazon sellers optimize for the sale. The ones who scale optimize for the customer.
New in SellerForge — Customer Insights: per-ASIN lifetime value, repeat rate, profit-per-customer & the order they turn profitable.
Know exactly what you can spend to win a buyer.

[David Gallo @SellerForgeAI]

Just reviewed an account spending $18K/month on PPC with a 34% ACoS. Their agency had them bidding on 847 keywords. Killed 680 of them, consolidated budget into 52 high-intent terms. ACoS dropped to 21% in 11 days. Most campaigns are just unfocused.

[David Gallo @SellerForgeAI]

Amazon doesn't reject your appeal for being too short. It rejects it for skipping the root cause.

Sellers write the apology but skip the systemic why and the preventive step — the two sections Amazon actually weighs.

POA Builder writes all four from your case ID.

#AmazonFBA

[David Gallo @SellerForgeAI]

I just audited an account spending $18K/month on PPC with a 32% ACoS. Their agency had them bidding on 847 keywords. We killed 614 of them. New ACoS after 3 weeks: 19%. Sometimes the best ad strategy is knowing what to turn off.

[David Gallo @SellerForgeAI]

Just reviewed a $4M account that's been fighting Category 3 TOS violations for 8 months. Their agency drafted 4 appeals, all rejected. The issue: they kept explaining what happened instead of proving the root cause was eliminated. Amazon doesn't care about your story.

[David Gallo @SellerForgeAI]

I just watched a seller lose $14K because their agency kept auto-campaigns running at 47% ACoS while manual campaigns sat paused. The agency's dashboard showed "green" because total sales were up.

[David Gallo @SellerForgeAI]

I just audited an account spending $18K/month on PPC with 42% ACoS. Their agency had them bidding on 847 keywords. Paused 680 of them, reallocated budget to 34 high-intent terms. ACoS dropped to 24% in 11 days. Most agencies optimize for billable hours, not profit.

[David Gallo @SellerForgeAI]

I just reviewed a $4M account paying their agency $6K/month to run PPC. The agency's entire deliverable was a 12-slide deck with last month's ACoS. No bidding strategy. No keyword expansion plan. Just charts they pulled from the dashboard.

[David Gallo @SellerForgeAI]

Most wasted Amazon ad spend isn't bad targeting. It's bids nobody has touched in 60 days.

A bid set for a $34 ACoS quietly drifts to $51 while you're looking elsewhere.

The Ads Module re-reads your data weekly and tells you the exact changes to make.

#AmazonPPC #AmazonFBA

[David Gallo @SellerForgeAI]

I just reviewed a POA that got rejected three times because the seller kept explaining what happened instead of what they fixed. Amazon doesn't care about your story. They want: root cause, corrective actions, prevention systems. That order.

[David Gallo @SellerForgeAI]

Reviewed 23 accounts last week where sellers paid agencies $4K/month for "listing optimization" that just meant rewriting bullets every quarter. The actual conversion issue was main image mobile crop cutting off the product name.

[David Gallo @SellerForgeAI]

I just audited an account spending $18K/month on PPC with 32% ACoS. Their agency had been "optimizing" for 14 months. Turned out 61% of ad spend was going to 8 keywords with zero orders. Nobody had checked search term reports in 6 weeks.

[David Gallo @SellerForgeAI]

I just reviewed a seller's PPC account where they're spending $340/day on auto campaigns that haven't been optimized in 11 months. ACoS is 67%. Their agency charges $4,200/month and sends a monthly PDF report.

[David Gallo @SellerForgeAI]

I just audited an account spending $18K/month on ads with a 34% ACoS. Their agency had them bidding on 847 keywords. Paused 600+ of them, reallocated budget to 89 high-ROAS terms. ACoS dropped to 19% in two weeks.

[David Gallo @SellerForgeAI]

I just reviewed a $4M brand spending $18K/month on an agency. Their entire deliverable was a 12-slide deck I could generate with our Advertising AI module in 90 seconds. The agency writes "strategic recommendations" that never mention actual bid changes or budget shifts.