SendIt! Podcast

eCom retention marketing podcast focused on email, sms, ai and deliverability by: @ecomchasedimond & @yojimmykim

[SendIt! Podcast @SendItpod]

This week on the pod, @jimmykim and @ecomchasedimond break down how to actually run win-back campaigns in ecommerce.

Most brands run one win-back flow and that's the problem. "Win-back" is two different people.

A lapsed customer already bought, a lapsed prospect never did. And when you send them the same "we miss you" coupon and you lose both.

Listen to find out:
✔️ How to know when a lapsed customer is worth waiting on and when to finally make an offer
✔️ Why a prospect's intent dies in about two weeks, and what to send before it does
✔️ Why the flat 90-day trigger almost every brand uses is the wrong trigger
✔️ Why a win-back program that's working should be shrinking your list, not growing it
✔️ The one question that splits your entire list into the two buckets you need

Listen to the full episode 👇

Thank you @omnisend @Retentiondotcom and @getallanai for supporting the pod!

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Haters would say this was AI...

(And they'd be correct)

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

If you use AI for writing, give this a try. It's the best way I've found to get a first draft I can actually use.

And in the tweet below, I'm sharing the best copywriting framework for every content format.

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

6 Steps To Get Your Business Found In AI Search:

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

ChatGPT Vs Grok Vs Gemini Vs Claude Vs Perplexity:

Which one do you use the most?

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Your Copy Has 5 Jobs…

Most Writers Stop After The First One….

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

These are getting out of control.

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

We were supposed to meet up to plan the next @CommerceRound, but we got a little carried away...

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

7 Marketing Rules That Make People Think - ‘This is for me’

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Marketers,

Here are 7 storytelling techniques you can use in your marketing:

Bookmark this!

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Officially been in ecom for 10 years now.

My guy @iamshackelford convinced me to start doing ecom email back in 2016.

And at this point in my career, I've done almost every business model in ecom.

Agency, brand, media, events, courses, community.

Very grateful to get to work with everyone.

This week's Commerce Roundtable event reminded me how kind and supportive everyone in our industry is.

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

A retention lead told me last month that her team's ceiling was 8 campaigns a month.

Mainly because, with everything on their plate, that was the most their 2 person team could realistically get out.

So I asked what she'd send if she didn’t have limits.

She answered that she would create emails for:
→ Lapsed 60-day buyers
→ Highly engaged people who've never once checked out.
→ Everyone who bought in May and hasn't been seen since.
→ A cross-sell aimed at second-order customers, which she'd already mapped out in a doc nobody had opened since spring.

And that conversation is why I keep pointing brands at @getallanai.

It sits on top of Omnisend & Klaviyo rather than replacing it.

Your designer stops producing finished emails and starts producing blocks: heroes, body copy, CTAs, product modules. Allan assembles a different email per subscriber at send time and learns which combinations land with which people.

The unit of work stops being the campaign and becomes the library.

Her strategy was already written down. It had just never had anywhere to go.

Try Allan free and see the impact it can make on your BFCM this year→ https://t.co/fcDqxDh2u9

[SendIt! Podcast @SendItpod]

youtube>>https://t.co/CCwgm6QEOV

spotify>>https://t.co/njjVRb11CO

apple>>https://t.co/NR99BrtKAW

[SendIt! Podcast @SendItpod]

This week on the pod, @jimmykim and @ecomchasedimond break down how to actually run win-back campaigns in ecommerce.

Most brands run one win-back flow and that's the problem. "Win-back" is two different people.

A lapsed customer already bought, a lapsed prospect never did. And when you send them the same "we miss you" coupon and you lose both.

Listen to find out:
✔️ How to know when a lapsed customer is worth waiting on and when to finally make an offer
✔️ Why a prospect's intent dies in about two weeks, and what to send before it does
✔️ Why the flat 90-day trigger almost every brand uses is the wrong trigger
✔️ Why a win-back program that's working should be shrinking your list, not growing it
✔️ The one question that splits your entire list into the two buckets you need

Listen to the full episode 👇

Thank you @omnisend @Retentiondotcom and @getallanai for supporting the pod!

[SendIt! Podcast @SendItpod]

Youtube>>https://t.co/CCwgm6QEOV

Spotify>>https://t.co/njjVRb11CO

Apple>>https://t.co/NR99BrtKAW

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Your email tool and your SMS tool are both messaging the same person about the same abandoned cart, and neither one knows the other exists.

So your customer gets the email, buys, then gets a text 20 minutes later asking them to finish checking out.

You paid for that text message.

It also made you look like nobody at your company is paying attention.

In @omnisend, the channels sit in one automation. Email goes first, and the SMS only fires if the email didn't do the job. Push notifications also live in the same flow.

Fewer tools, and nobody on your list wondering whether your company talks to itself.

~35% cheaper than your Klaviyo bill AND they'll migrate you for free in 5 days → https://t.co/UFJOECRVAR

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Copywriters:

Do you know ALL of this?

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

The next time you fix an AI draft, save the version you rejected.

Your rewrite shows what you prefer. Your editing notes explain why.

Here’s how to use both to help AI write more like you, with a before-and-after example and a prompt you can reuse. https://t.co/GglBXoofsk

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

10 Reasons Why People Buy Anything + 5 Marketing Rules:

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Put together a list of 100 ChatGPT Shortcuts.

You can snag them for free via the Google Doc below:

https://t.co/O0OH4IB6KG