Allan | 1:1 Email Marketing Personalization

Allan serves uniquely crafted 1:1 emails to every subscriber, every send, automatically selecting the copy and creative combinations most likely to convert.

[Allan | 1:1 Email Marketing Personalization @getallanai]

@ecomchasedimond 🚀

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Every once in a while, I see something in email and go… huh, why isn't this already how it works.

This is one of those.

It's called Allan.

Your designer stops building emails, they build blocks (heros, body copy, CTAs, product modules).

@getallanai sits on top of your ESP to assemble a different email per subscriber at send time.

Every element becomes part of a live multivariate test.

You've been sending one email to 50,000 people who have literally nothing in common.

Allan sends 50,000 versions and lets the data sort it out.

Same infrastructure. Completely different outcome.

Definitely worth a look → https://t.co/Slpkv5kluB