Seth Godin Wisdom

Handpicked Wisdom from Seth Godin.

[Seth Godin Wisdom @SethGodinWisdom]

Name a marketing expert you love to follow on Twitter for insights.

[Seth Godin Wisdom @SethGodinWisdom]

Everything we do has a job, and if it's designed properly, the job will get done well. - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

Design is about function. - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

there might be a reason to use really small font size, but it's hard for me to understand why. - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

This is one reason we feel the need to yell 'surprise' at a surprise party. Because we all have blinders on.

The people who are the very best at noticing what's happening notice it because they're looking.

"You can see a lot just by looking." - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

Find discerning and alert individuals who will take the time to understand.

And then, if you're good and patient and lucky, they'll tell the others. - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

The market isn't always 'right', if right means that it knows how to get what it wants in the long run.

Too often, we are confused, or misled, or part of a herd headed in the wrong direction.

- Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

It's pretty easy to criticize or misunderstand those that complain about privilege (of any kind), but in fact, we have no idea what it is to be in those shoes, not right this minute. - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

We really don't understand privilege until we've lost it. - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

Forgiving a financial debt costs your balance sheet. Forgiving an owed apology frees you to be generous again. - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

Money owed accrues interest. Banks and credit card companies thrive on this. The borrower gets to keep using the money, and the lender ends up with more in the end.

Apologies owed, on the other hand, accrue nothing whatsoever of value, to either side. - #SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

To be transcendent and irrational is to always have a few more digits to spare, to demand that you not be rounded off and filed away.

To be human. - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

Irrational magic is at the heart of our best work. Meeting spec works fine as long as you're the only person who has to meet spec.

But in any competitive environment, fitting into a box does us little good. - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

Your mileage may vary, but one sure route to becoming an unhappy freelancer is charging just enough and hoping that the low price will keep you busy all the time. - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

Freelancers need to spend at least half their time getting better at their craft (and helping the market understand and appreciate what they do). - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

Successful freelancers need to charge at least double the hourly rate that they'd be happy earning doing full time work. (In many fields, it's more like 4 or 5x). - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

In the service of honest communication, perhaps the one who makes things worse should acknowledge that this is what he does for a living. That way, if we want things to be a little more average, we'll know who to ask.
- Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

Yes, it's true that the remarkable, edgy stuff we wanted to make wasn't going to be embraced by everyone. But everyone is rarely the point any more. - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

It's the studio executive who demands a trite plot, with the usual stereotypes, played by usual reliable actors.

The record producer who wants the new song to sound a lot like the last song.

The NGO executive who fears that the new campaign will offend some minor donors…

[Seth Godin Wisdom @SethGodinWisdom]

We need to dumb it down for the masses, smooth out the edges and make it more average. We need to oversimplify it, make it a bit banal, stupid even. If we don't, then some people won't get the joke, won't be satisfied, or worse, complain. - Seth Godin
#SethGodin #Quotes

[Seth Godin Wisdom @SethGodinWisdom]

Every committee or organization has at least one well-meaning person who is pushing to make things more average.

Is that you? - Seth Godin
#SethGodin #Quotes