Seth Gustafson

Sophomore in Hospitality and Tourism Management at Purdue!

[Seth Gustafson @SethGustafson7]

Most of us walked into this class thinking that marketing was nothing much more than advertisements. After our semester with Dr.Lehto, the subject of marketing has expanded to science, art, analysis, , creativity, data, creation, and hospitality. #htmfall2022z

[Seth Gustafson @SethGustafson7]

For hospitality/service oriented products, the distribution channel is much different than more tangible items. We have to use our distributions channels to bring the consumers to us. #htmfall2022w

[Seth Gustafson @SethGustafson7]

Purdue's Black Tie Dinner is one of the most unique opprotunities we get as hospitalitarians at Purdue. Completely student run and operated, it is an amazing night every year. See if you can find me in the mass of volunteers!#htmfall2022v

[Seth Gustafson @SethGustafson7]

An amalgamation to represent who we are as a school of hospitality! There are so many events and opportunities within the school and the Union Club Hotel that I couldn't imagine anywhere else outside of Purdue #htmfall2022v

[Seth Gustafson @SethGustafson7]

Coffee has different impacts that I initially imagined. The presentation was inciteful and even allowed us to break into content marketing seamlessly #htmfall2022u

[Seth Gustafson @SethGustafson7]

Experiences and wellness in the hospitality industry are becoming ever more important as time goes on! An amazing experience makes for a profitable hospitality company. #htmfall2022t

[Seth Gustafson @SethGustafson7]

Our projects are really taking shape now. I don't know about everyone else, but we've got some good ideas to play with and flesh out! #HTMFall2022s

[Seth Gustafson @SethGustafson7]

Thinking about the four product levels are critical to understanding your brand and and the key to creating a business that can provide superior value #HTMFall2022R

[Seth Gustafson @SethGustafson7]

The point of divergence in similar businesses is the difference in their brand positioning. they may have the same types of products but the goals for the products create the ever important distinctions between #htmfall2022q

[Seth Gustafson @SethGustafson7]

We got to brainstorm our own little soul restaurant as a class to practice market segmentation, positioning, and Branding. It was a great exercise to illustrate. Also Happy birthday Dr.Lehto! 😁 #htmfall2022p

[Seth Gustafson @SethGustafson7]

our discussion of the consumer trends today really reminded me of the LUME exhibit at Newfields! when they did a Van Gogh exhibition they created an immersive and dramatic experience with projectors, music, and even a cafe serving food reminicist of the time. #htmfall2022n

[Seth Gustafson @SethGustafson7]

#HTMFall2022m5 showcasing innovation value in creating new types of canned coffees

[Lavazza USA @LavazzaUSA]

Just reach into your fridge and experience the sights, flavors, and essence of Italy. Now available in four flavors! https://t.co/WVvh4zncc1
#SipIntoOrganic #LavazzaColdBrew

[Seth Gustafson @SethGustafson7]

#HTMFall2022m4 MarriottBonvoy retweeting this showcases the sign value of being in the same exclusive club together

[Brian M. Westbrook @BrianWestbrook]

When my friends said they love Renaissance, I immediately assumed they'd joined @MarriottBonvoy. ¯\_(ツ)_/¯

(Sorry, @Beyonce. 😏)

//@RenHotels #travelagent @Marriott #travel

[Seth Gustafson @SethGustafson7]

#HTMFall2022m3 showcasing hedonic value

[MGM Grand Hotel @MGMGrand]

BIG WIN on Love. ❤️

[Seth Gustafson @SethGustafson7]

All of us fall prey to cognitive biases. There's not much we can do about that. However, we can learn how to identify them, how they impact us, how they work against us and how we can make them work for us. #HTMFall2022m

[Seth Gustafson @SethGustafson7]

#HTMFall2022m2 showcasing Aesthetic Value

[Marriott Hotels @Marriott]

Elevate your next beach vacation with the help of @MarriottCancun.

[Seth Gustafson @SethGustafson7]

#HTMFall2022m1

[Baked by Melissa @bakedbymelissa]

No tricks, just treats! 👻 Buy 50 cupcakes and get a free Boo Crew 6-Pack all October long! 🎃🧁 Link in bio to shop!

#cupcakes #dessert #baking #food #foodporn #cake #giftideas #bakedbymelissa #miniofthemonth #halloween #boo #spookyseason

[Seth Gustafson @SethGustafson7]

The MERKeting team made a fantastic point about how tourism and leisure turn the world around. Giving people time and resources for leisure allows them to be well and be social, but also stimulate businesses economically #htmfall2022i

[Seth Gustafson @SethGustafson7]

information about our markets is the most important asset we have. Therefore, we need to be able to understand it in all of its facets. Learning how to gather good information and analyze it(with some help from softwares) makes us better marketers tenfold #htmfall2022h

[Seth Gustafson @SethGustafson7]

@EmilyPaizHTM I thought it was really fun to hear where everyone found different inspirations from the same company!