Jitesh Seth

Applying science to every thought of my life.
PGP'26 @IIMAhmedabad. Previously @DeepTekAI, @IISERPune.

[Jitesh Seth @SethJitesh]

Ruchika wanted to build a website to showcase her life. She felt she could offer motivation to those feeling stuck in their PhD. Motivation to women who felt inadequate or under confident. She overcame all these hurdles herself.. She built this: https://t.co/34mDYWzdPP

[Nivedita Shukla @ShuklaNive]

Im at the Frankfurt Airport for a 10 hr layover.
I have been traveling around for years but now it feels different.
The hate for India and Indians is at peak and we subconsciously feel every one is hating on us.
It's been 3 hrs now, I noticed a fellow brown colored human being who took a flight with me from Dublin. Humble clothing, unkempt face, a ragged backpack and a faded jacket. Something told me this man was poor. Most ppl were either looking at him with a judgmental look that I hate or avoiding him completely.
I saw him looking at the food menu at different outlets, the cheapest I guess.
My heart ached for him, he could be a hard working brother who hasn't come to terms with spending Euros yet.

I have brought extra food with me. I walked up to him with my parcel of food, I asked, "Aap Dublin se aaye hain?"
He smiled and answered- "Ji."
Then I asked, "Kahan ja rahe hain?"
"Karachi, Paxtaan!' He said, beaming.

I turned around and walked back to my chair.
Jaa mar!!

[Jitesh Seth @SethJitesh]

Can we automate head scratches by friends using AI

[Jitesh Seth @SethJitesh]

In Brazil they used to advertise sugarcane juice as if it isn't found anywhere else in the world. Once I asked a vendor if they had salt and they looked at me as if I had asked them for King Arthur's sword

[🫧hannah @birdwarehouse_]

cut up a watermelon and my bf comes home and starts munching on it. he goes “my family used to always put salt on watermelon” and starts sprinkling a little bit on the piece he was eating. that was when i really knew he was the one

[Jitesh Seth @SethJitesh]

@spicyjamun @Apple Wonder what (who) has been keeping you up

[Jitesh Seth @SethJitesh]

Placebo pill in the morning. Placebo pill at night. Placebo drink with your first meal. Do it for 30 days and tell me your energy, your sleep and your mood didn't completely shift.

[Path of Men @PathOfMen_]

Zinc in the morning. Magnesium at night. Vitamin D with your first meal. Do it for 30 days and tell me your energy, your sleep and your mood didn't completely shift.

[Jitesh Seth @SethJitesh]

@spicyjamun Me

[Trisha @bioaurbehno]

I had an amazing time attending #GRC Chromatin, Structure and Function (along with GRS) at Castelldefels, Spain where I got the opportunity to present my work and meet experts. I am extremely thankful to the organizers and @ANRFIndia and Dr. Yamini Dalal for financial support.

[Jitesh Seth @SethJitesh]

Today I saw a Piaggio Ape carrying crates full of bananas.
I laughed for the next 15 minutes.

[Abhishek B R @abhitwt]

Every company’s AI workflow rn be like 😭💀

[Jitesh Seth @SethJitesh]

@spicyjamun Yes

[Jitesh Seth @SethJitesh]

@VanchhaGupta All things fun hosts chess related events in bars quite regularly, though I agree that's not equivalent to having a chess bar

[Jitesh Seth @SethJitesh]

@pranksinaatra Anything is true if you have the money. My family spent 50+ years in the same 2BHK and for ~20 of those years there were 6 members across 3 generations living in it.

[Jitesh Seth @SethJitesh]

Told my classmate I used to listen to hotline bling in my undergrad and she told me she was in class six when it released😭

[Jitesh Seth @SethJitesh]

One of her 32 Great Great Great grandparents was a Bihari woman... Very tiny, practically ignorable contribution of Indian lineage

[Jitesh Seth @SethJitesh]

@mridula_batra @airtelindia @airtelnews @Airtel_Presence @bhartiairtelfdn Fix her wifi!!

[Mridula Batra @mridula_batra]

@airtelindia @airtelnews @Airtel_Presence @bhartiairtelfdn

Reported my AirFiber issue on May 13. It’s May 17 and still no resolution. Speed stuck at 7 Mbps. Every customer care call ends with “resolved in 2 hours” — nothing happens.This is beyond pathetic #airtel

[Jitesh Seth @SethJitesh]

@spicyjamun Crazy because you're a priv acc

[Jitesh Seth @SethJitesh]

@spicyjamun @_CallMeCurious_ Just sugar and more sugar

[Jitesh Seth @SethJitesh]

@monali_dambre That's my learning from travels too, but in India it is always seen as a job beneath a person, meant for others to do

[Karthik 🇮🇳 @beastoftraal]

Absolutely terrific use of a small, often unrecognized nuance in language to make a larger point for Mother's Day, by Philips India (agency: Magic Circle). Loved the way the point was made organically, using the generational gap in language and understanding.

There are so many words like this that offer a gendered split leading to the tasks being seen as only one person's even though they are (and should be) shared responsibilities.

'Babysitting', for instance. It's a temporary (often paid) job, but when a father proudly says that he is 'babysitting' it implies he is looking at it as someone else's full-time responsibility and he is simply "helping" for the time being.

Men saying, 'I allowed her to go', or women saying, 'He lets me work', is another example. These are words of 'permission' not a partnership. Women are often said to be 'managing' the house, which makes the men to 'living' in the house? And then the perennial advertising favorite that should stop: women portrayed as 'multi-taskers' or worse, 'superwomen'. The framing not only romanticizes exhaustion but also absolves the people around her from picking up the slack.

That said, there are 2 points of minor counterpoints that came to my mind even as I was enjoying the ad.

One is around the class blind-spot. We are in an era of the "10-minute househelp" offered so many VC-funded startups. When housework is often outsourced to paid domestic workers, the narrative of "everyone’s shared responsibility" becomes muddled because the labor is actually being performed by a third party from a different social class.

The second blind-spot is around economics. The message of "democratizing the kitchen" through an airfryer only applies to those who can afford the gadget. For the vast majority, the "gendered gap" isn't solvable with an expensive (relatively) appliance because it's a mindset that is at play.

#advertising #marketing #creativity