Setu

Set up onboarding, payment processing, or other embedded finance journeys in any product through our plug-and-play APIs.

[Setu @Setu_API]

We just turned ChatGPT and Claude into your personal bill payment assistant. 🤯
What if you never had to "manage" a bill again?
Introducing India’s first Agentic Bill Payments experience.

Fetch. Verify. Pay. Analyze. All inside the chat.
The future is here. ⚡️ 👇

[Setu @Setu_API]

@PineLabs @OpenAI 🛠️ Get Started:
- Open ChatGPT on iOS
- Explore Apps → Search "Bill Setu"
- Give us your feedback: https://t.co/mPxeTZwabF 📝

Let’s build the agentic future together. 🇮🇳

[Setu @Setu_API]

Demo videos promise. Publicly available apps deliver. ⚡️
Setu is officially India's 1st bill payments app live on the ChatGPT Store. 🇮🇳
Not a prototype. Not a waitlist. Not "coming soon." It's live and ready for you to use.
Pioneered by @PineLabs Labs. Built with @OpenAI.

[Setu @Setu_API]

@PineLabs @OpenAI Whether it's FASTag, electricity, or your postpaid mobile bill, you can now handle 25+ categories through a conversational interface.
To the builders and AI enthusiasts: Stop watching from the sidelines and experience the agentic future today. 🚀

[Setu @Setu_API]

@PineLabs @OpenAI Whether it's FASTag, electricity, or your postpaid mobile bill, you can now handle 25+ categories through a conversational interface.
We’ve bridged the gap between LLMs and real-world financial rails. 🔗

[Setu @Setu_API]

Why this is a game-changer for Indian Fintech:
✅ Real Utility: Move beyond chat to actual action.
✅ Scale: Full access to the Bharat Connect ecosystem. ✅ Live Now: No gatekeeping for access

Available now on iOS. Coming soon on other platforms.

[Setu @Setu_API]

We combined the reasoning of LLMs with Setu’s payment rails.
Your AI now: Fetches bills instantly, Verifies details 💸 Pays via UPI Mandates, Flags spending trends
Read: https://t.co/uMEdvHtcaY
Get access: https://t.co/8WIfbDYT4X

@amrishrau @pinelabsonline @Panditofficial

[Setu @Setu_API]

We just turned ChatGPT and Claude into your personal bill payment assistant. 🤯
What if you never had to "manage" a bill again?
Introducing India’s first Agentic Bill Payments experience.

Fetch. Verify. Pay. Analyze. All inside the chat.
The future is here. ⚡️ 👇

[Setu @Setu_API]

AA turns 4 today! 🎉
213 Crore financial accounts are now AA-enabled.
 @Sahamati_org has made open finance possible at scale—and we’re proud to celebrate this DPI milestone.
 #DPI #AccountAggregator #FinancialInclusion

[Setu @Setu_API]

Powering India’s DPI, one bill at a time.🚀
This ₹51,943 crore milestone reflects not just scale, but also trust, precision, and reliability.
No fetch failures. No delays.
Proud to power India’s finest fintechs.
Onward to the next 50K crore!
#DPI #Fintech #BBPS #DigitalIndia

[Amrish Rau @amrishrau]

And we like to stay in good company!
@Setu_API powers online bill payments for the best consumer payments App in India…

[Setu @Setu_API]

Honoured to have showcased how Setu's APIs are empowering Kirana store owners like Meera through digital public infrastructure.
Grateful for the opportunity to demonstrate our ICICI Bank collaboration on iFinance and discuss the future of inclusive finance in India.
#DigitalIndia

[Nirmala Sitharaman Office @nsitharamanoffc]

During her visit, Smt @nsitharaman witnessed demonstrations by @PineLabs on innovative Fintech solutions being developed around prepaid instruments, the Account Aggregator (AA) framework, and digital services used in the Public Distribution System (PDS) and other government schemes & services.

[Setu @Setu_API]

Introducing granular UPI error insights to upgrade your payment SLAs!
✓ Customer-side error codes
✓ Acquirer-side error codes
✓ Complete transaction context

No more guesswork, just insights.
Try now!
.
Not a customer yet? Visit https://t.co/Z8nAx89GTM

[Setu @Setu_API]

Big news! 🎉 Welcome Vijeth Pandit, our new CPO! With his passion for enabling commerce and championing financial inclusion, he's here to help build India's next-gen financial infrastructure. 

Welcome to the Setu family! 💫

[Setu @Setu_API]

🎄 Time to git commit to family time! After a whirlwind 2024, we hope you enjoy a buffer break to recharge before we RAM through 2025 🚀

- Team Setu❤️

[Setu @Setu_API]

The ROI of getting UX right 🚀

@DhanHQ's Sr. PM reveals how better onboarding:
✅Cut costs by 75%
✅Automated 50% processes
✅Instant F&O verification

The full story: https://t.co/UQa2nfjHSS

[Setu @Setu_API]

POV -- Your a payment infrastructure just got:

↗️ CBS load optimisation that actually works
🎯 Mandate controls that work for you
🔄 Retry logic that doesn't give up
⚡️ Self-serve everything

This isn't fiction. It's UPI Setu's Christmas drop 🎅🏼
https://t.co/s3sBEHRRrv

#UPI

[Setu @Setu_API]

Reach out to us here— https://t.co/98aFVXG3Lr

[Setu @Setu_API]

With rising payment gateway costs and NPCI’s daily goal for 1B+ UPI transactions, businesses need smarter payment solutions.

Meet UPI Setu: plug-and-play UPI collections tailored for every scenario.

[Setu @Setu_API]

From instant plug-and-play integration to customised UPI collection scenarios, we’ve got you covered. Check out the key features—

[Setu @Setu_API]

This collaboration showcases the impact of fintech innovation and customer-first design.

Here’s how we made it happen— https://t.co/el0e9XLT56

[Setu @Setu_API]

@FibeIndia saw a 15% improvement in application rates after switching to Setu’s AA gateway.

What made the difference?

✅ 5% higher success rates with top-bank FIP matches
✅ Seamless integration with robust tech and clear APIs
✅ White-glove support for operational excellence